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4 Promising Curation Tools That Help Make Sense of the Web Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of, a real-time video curation engine for publishers, brands, and websites. His book Curation Nation is slated to be published this spring by McGrawHill Business. As the volume of content swirling around the web continues to grow, we're finding ourselves drowning in a deluge of data. Where is the relevant material? Percolate helps brands act like they’re human on social media Marketers are already taught to think of brands as humans. But in an age of social media, where a brand can tweet and update dozens of times a day, the challenge is to help them come up with interesting things to say, stuff that actually sounds like it’s coming from a real person. That’s where New York startup Percolate is making its mark. On the surface, the company looks like it plays alongside a bunch of other social software startups like Buddy Media, which got picked up by Salesforce for $689 million in June.

Facebook Sponsored Story Ads To Appear In The Web News Feed In 2012 Starting in January 2012, Facebook will gradually begin showing Sponsored Stories social ads in the main news feed of the web version of the site, a representative of the company tells us. Facebook hasn’t shown ads in the news feed since 2008, so this has big ramifications for advertisers and the user experience. The ads will be marked “Sponsored” and a rate limit will ensure users see no more than 1 Sponsored Story in the news feed per day. They’ll only feature stories about friends or Pages that users already like. Users won’t be able to opt out of seeing Sponsored Stories in the news feed or having their activity used in them, but they will be able to ‘x’ out individual ads. The ads won’t immediately appear in the mobile news feed, though Facebook is considering the idea as we discussed earlier this month.

18 Free Wikipedia Tools For Better Research Wikipedia is an ocean of information where one can easily get lost. We have selected 18 really awesome tools that will allow you to get more out of wikipedia and utilize it in a more productive manner. All these tools are completely free: 1.

Meltwater Debuts Social Media Monitoring Platform Buzz Engage Social media monitoring company The Meltwater Group is debuting new product, called Buzz Engage today, which promises to be one of the more comprehensive social marketing tools for businesses. Leveraging the software of social CRM platform JitterJam and social media monitoring client BuzzGain (Meltwater acquired both companies in the past year), Buzz Engage goes beyond just social media monitoring, tracking and analytics for businesses. The product also provides brands with deep intelligence on anyone communicating on a given brand or topic over Twitter or Facebook by aggregating all of that person’s social history and scoring them for sentiment, brand affinity clout etc.

4 Time Saving Content Curation Tools Content curation services, which had been one of the choice tools of marketing experts for some time now, are finally entering the mainstream. Some research done by the guys over at LikeHack showed that this service is now often used not by marketing consultants but by ordinary people. This is due to information overload and the rising need for content filtering. For this reason, content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service.

Oodle Widens Its Social Reach On Facebook Marketplace When Oodle started out six years ago as a classifieds search engine, it’s focus was all around search and bringing together the best classified ads from all over the web. Today, it still does that, but increasingly it is moving more and more towards social classifieds. “We are 100 percent committed to social,” CEO Craig Donato tells me. Google Ventures Backed-Copious Launches A Social Marketplace For The Facebook Era Social commerce has taken on many forms; from purchasing items on Facebook to product recommendations from your social graph to daily deal sites. There are plenty of startups that offer the functionality listed above, but there’s one area of social commerce which no startup has yet to conquer and successfully take on Amazon and eBay—the marketplace. Today, Copious is launching an eBay-like marketplace that leverages your social graph on Facebook. Copious, which has raised $2 million in funding from Foundation Capital, Google Ventures, BlackBerry Partners Fund, and a number of Facebook angels; is trying to disrupt the marketplace industry in a number ways.

Is Measuring Your Facebook Edgerank Useful? Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting. What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank Is To Facebook As Pagerank is to Google