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MindMap: Systems Thinking Skills

MindMap: Systems Thinking Skills

Real-Time News Curation - The Complete Guide Part 6: The Tools Universe Real-Time News Curation: Part 6 - The Tools and Technologies In this part of the guide you will find: 1. 2. 3. 4. 5. "I've spent a good deal of time searching for a word other than "Curation" in part because of the connection to museums (which I feared sounded elitist and historic). 1) A Brief History of News Curation Tools The first news curation tools that I am aware of came out in late 2004 - early 2005, reflecting from the very beginning a growing need for both small publishers as well as for medium and large content publishers to be able to aggregate, filter and manually re-order and select the specific content items to be published in a news channel. MySyndicaat, whose parent company, Kipcast has now grown into a multi-faceted service providing advanced news aggregation and republishing widgets for online brands and media companies, has been the true pioneer of this space. With both tools the hard part is knowing "how to do" things. The new content curation tools a. gather, aggregate,

4 Promising Curation Tools That Help Make Sense of the Web Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of, a real-time video curation engine for publishers, brands, and websites. His book Curation Nation is slated to be published this spring by McGrawHill Business. As the volume of content swirling around the web continues to grow, we're finding ourselves drowning in a deluge of data. Where is the relevant material? Where are the best columns and content offerings? The solution on the horizon is curation. In the past 90 days alone, there has been an explosion of new software offerings that are the early leaders in the curation tools category. 1. Storify co-founder Burt Herman worked as a reporter for the Associated Press during a 12-year career, six of those in news management as a bureau chief and supervising correspondent. At the AP, editors sending messages to reporters asking them to do a story would regularly write, “Can u pls storify?” Storify is currently invite only. 2. 3. 4. Conclusion

The Four Essential Phases of Social Media Adoption When discussing social media with business executives, I'm frequently reminded of the fable of the elephant and the blind men. In the story, six blind men, hearing that an elephant has been brought to their village (and having no idea what an elephant is), go to the village square to investigate. One feels the elephant's side and proclaims that an elephant is like a wall. A second, feeling one of the elephant's legs, says it is like a pillar. A third, touching the tusk, describes the animal as being like a solid pipe. Although each man's description was accurate, each perceived only part of the elephant; none had a perspective of the entire beast. It's the same with many business executives and their views of social media: "Social media? Such statements reflect perceptions of "parts of the beast"—components (tools) of social media. Here is a four-phase adoption model designed to reveal the entire elephant that is social media. Phase I: Observation Phase II: Preparation Phase IV: Integration

Writing - Five Ways to Gain Attention the 'Write' Way Imagine this headline in an ad for a low-cost mobile phone targeted at low-income consumers: "65000-color display will make your life as colorful as a rainbow and new sound technology will ensure clear sound." Does it work? Or, consider this: a software product requirement document for adding new features reads, in part, "The users should be able to collaborate while using the product." Does that requirement specifically convey what needs to be developed? Unfortunately, the answer to both questions is No. What is common in both examples is that they are part of a marketing effort for the respective products. Now, imagine this headline in the case of the first example: "Cool colors, clear calls!" Marketing, in simple terms, is communication about and among business, product, customer, and customer service. Now imagine the power of effective writing in such an important business function. Effective writing is a vital component of the following marketing-related tasks: 1. 2. 3. 4. 5.

6 Social Media Measurement Questions You've Been Asking In yesterday’s Social Media Measurement webinar , we addressed the numbers as well as a range of questions submitted by our audience. In this blog post we highlighted the top six questions for those of you who won’t have time to watch the entire on-demand webinar : 1. “No,” said Jay Baer, “because it is not about how many things you are measuring. 2. “The goal is not to be good at social media,” Jay said. A singular data point, such as number of Facebook likes, is not contextual or demonstrative of success. 3. One way you can start evaluating the behavior of your prospects is by looking into all the touch points along the sales funnel.