Transmedia Workshop Strategies and Tactics For Marketers and Branded Entertainment Producers After two successful workshops in Los Angeles and Washington D.C., DMW and Starlight Runner are now for the first time bringing the Transmedia workshop, instructed by Jeff Gomez, to his hometown of New York City! Two decades ago there was a fear that TV commercials would be less relevant as VCRs became ubiquitous. Mizuko Ito Mizuko Itō or Mizuko Ito a.k.a. Mimi Ito (伊藤瑞子, Itō Mizuko?, born 22 July 1968, Kyōto, Japan) is a Japanese cultural anthropologist who is an Professor in Residence at the Humanities Research Institute at the University of California, Irvine. Her main professional interest is young people's use of media technology. She has explored the ways in which digital media are changing relationships, identities, and communities.
What is Transmedia Storytelling? Jump to: Previous Page “Contexts” Next Page: Transmedia Principles © Kevin Moloney “Once a thing is put in writing, the composition, whatever it may be, drifts all over the place, getting into the hands not only of those who understand it, but equally of those who have no business with it.” — Socrates Now leaving from platform 1 From a Facebook post by Tahereh To all my friends: What can I reply to Hossein? Transmedia – it’s about the story, not the tools I’m on a early flight this morning what made me skip to publish another series of pictures from Iceland but instead use the time and share with you some thoughts on the concept of transmedia I got pretty obsessed about recently after hearing about it . The concept is simple, actually that simple that it barely feels as new information. But I think it is something what we often forget about. And it is also a bit scary when you think of labels like photojournalist. One of the basic concepts always has been cross-media , what more or less means to take your produced material, let’s say pictures and publish it in as many channels as possible, for instance a book, magazine, newspaper, web, you name it. Multimedia is now another way of expressing the story.
The Video Game Revolution: "Eight Myths About Video Games Debunked" by Henry Jenkins Reality Bytes: Eight Myths About Video Games Debunked Henry Jenkins MIT Professor A large gap exists between the public's perception of video games and what the research actually shows. The following is an attempt to separate fact from fiction. Mimi Ito - Weblog Cross posted from the Connected Learning Research Network Leveling Up project blog It’s the start of a new year and time to take stock. It’s been three years since the launch of the Connected Learning Research Network and the Leveling Up project, and a year and a half since the launch of this blog. Along the way, we’ve delved into stories of knitters, boy band and wrestling fans, fashionistas, eSports enthusiasts, and game makers, as well as how the online world is supporting their learning, sharing, and civic engagement.
Seven core concepts on transmedia storytelling – Part 1 To quote Henry Jenkins , Transmedia storytelling “…represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.” We like this definition on transmedia storytelling and we like Henry Jenkins’ seven Core Concepts of Transmedia Storytelling . Therefore we wish to promote them here.
THE TRANSMEDIA DESIGN CHALLENGE: Co-Creat I agreed to give a keynote address at the "21st Century Transmedia Innovation Symposium". Normal dictionaries do not have the word "transmedia," but Wikipedia does. That definition introduced me to many other words that neither I nor my dictionaries had never before heard (for example, narratological). Strange jargon aside, I do believe that there is an important idea here, which I explore in this column.(Intelligible discussions can be found in the books and articles of Henry Jenkins (2003, 2006).) Transmedia tales and the future of storytelling If you could choose how to receive your favourite novel, how would you? Many of us have been programmed from childhood to accept that stories come on a page, as a book or on a screen, as a TV show or a movie. However new technologies are disrupting the publishing business as stories are downloaded to be consumed on e-readers, mobile devices and computer screens. Authors are increasingly "curators", "story architects" or "experience designers" and are looking toward the creation of storyworlds rather than a linear stream. In addition, the relationship between consumers and media is changing as the value of print alters and the human tidal wave moving from print to screen-reading is causing seismic shifts in the way that entertainment and content is conceived and received. The entertainment industries are no stranger to buzzwords.
Seven Myths About Transmedia Storytelling Debunked Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content.