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Transmedia Lab

TRANXMEDIA | Summit Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film "The Sevens" When visiting the website of a creative company, the expectation is to find some contact information and selections of work and/or a demonstration of just how desperately social-media-savvy the proprietors are. When you visit the site of Secret Location and a phone starts ringing, however, you know something altogether different is going on. Clicking on the persistently ringing phone initiates a multi-layered narrative experience that seamless combines short film, interactivity, and gaming. Dubbed The Sevens, the experience is the centerpiece of Toronto-based interactive agency Secret Location’s relaunched website and is designed to surprise and entertain while showcasing the extent of the company’s skills. The Sevens begins and ends with a phone call and contains three puzzles for viewers to solve. James Milward, Secret Location founder and executive producer, says that the idea for The Sevens was born four years ago in the company’s first portfolio site.

The Participatory Documentary CookBook: community documentary using social media “A participatory documentary tells a story about a community using the community’s own words. That story is disseminated back to that community via social media.” (Weight, 4:2011) Now available free, it is a textbook for creating participatory documentaries using social media. Introduction and context: “My students and I have been making participatory documentaries for some years in my course Transient Spaces (part of the Master of Communication Degree at RMIT University, and an elective in other programs). Lecture about structure, social media and tools for making a participatory documentary, mostly derived from the Participatory Documentary Cookbook Useful resources: Jenny Weight Personal Blog: Downloadable document: Slideshare: community, cookbook, documentary, geniwate, Jenny Weight, participatory, RMIT University, social media

How to Choose Learning Games That Don't Bore Kids Student voices shape the way we rate and review on Graphite. Common Sense Media intern Sophia Dalal recently interviewed her 14-year-old brother, Kavi, about what makes a game great for learning. She also ran focus groups with more than 20 teens to understand how they evaluate learning games. Here's what some of these savvy kids had to say. Q. What makes a game great for learning? Kavi, 9th grade: There are textbooks that try to teach you things like history or algebra just with the facts. Maya, 7th grade: It's important to have a balance between learning elements and how fun a game is. Joby, 8th grade: You need to have some influence over what happens in a game. Q. Kavi: What's really engaging for me is the story. Tess, 8th grade: Creativity is what I love in games because I like to make things. Katherine, 8th grade: I think humor makes games really engaging. Q. Lionel, 8th grade: Competition is important. Joby: The goal of a game should change over time. Q. Q.

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Gauravonomics Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. Six Trends in Storytelling Let’s start by recapturing the six important trends that are reshaping how people create, consume and share brand stories: These six trends play an important role in the narrative arc we will draw next: from Hero’s Journey to Heroes to Everyday Heroes. From Hero’s Journey to Heroes to Everyday Heroes Heroʼs Journey: Storytelling The Heroʼs Journey is a good example of a monomyth, or a universal story, that cuts across all types of stories, including myths, movies, novels, and ads. According to Joseph Campbell, all stories follow the same three-part narrative structure of the Hero’s Journey. Heroes: Transmedia Storytelling

Games: A Textbook for Digital Best Practices shared from The Huffington Post by Michael Levine | Written with Alan Gershenfeld, Founder and President of E-Line Media The White House recently announced two major initiatives in learning and technology -- these "digital seed capital" efforts are "down-payments" to jumpstart innovation and break a two decade long cycle of snail-like reform. The first is a digital textbook initiative; the second is a new games and learning effort. There is an important link between these two developments: in the migration from paper-based 20th century textbooks to 21st century digital "textbooks" there is a great deal the education sector can learn from the game industry. While at first glance this might seem like an odd connection, we believe that there is a unique alignment between the core elements that make video games deeply engaging and the potential for new, research-based, digital textbooks that are adaptive, relevant, engaging and capital efficient. New evidence from the U.S. Michael H.

Transmedia Storytelling “Transmedia storytelling” is telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration. In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater than the sum of the parts. Before expanding on how to create transmedia experiences, let’s ask ourselves two questions: Why would you want to tell stories?And why tell stories across multiple media? Why Tell Stories? We tell stories to entertain, to persuade and to explain. Our minds do not like random facts or objects and so they create their own stories to make sense of otherwise discrete, isolated events and items. Great stories win hearts and minds. Why Multiple Media? Next >>

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