Transmedia – it’s about the story, not the tools | FLOW MEDIA ::: multimedia I photography I motion I’m on a early flight this morning what made me skip to publish another series of pictures from Iceland but instead use the time and share with you some thoughts on the concept of transmedia I got pretty obsessed about recently after hearing about it . The concept is simple, actually that simple that it barely feels as new information. But I think it is something what we often forget about. One of the basic concepts always has been cross-media , what more or less means to take your produced material, let’s say pictures and publish it in as many channels as possible, for instance a book, magazine, newspaper, web, you name it. The concept of transmedia is exactly about that. When we do multimedia this is inside of the concept where we decide how to tell the story. I personally think that times couldn’t be more exciting right now when it comes to things like that.
TRANXMEDIA | Summit Transmedia tales and the future of storytelling If you could choose how to receive your favourite novel, how would you? Many of us have been programmed from childhood to accept that stories come on a page, as a book or on a screen, as a TV show or a movie. However new technologies are disrupting the publishing business as stories are downloaded to be consumed on e-readers, mobile devices and computer screens. The entertainment industries are no stranger to buzzwords. Henry Jenkins, a former MIT Professor, defined transmedia storytelling as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels.” Publishers are excited about delivering stories in new ways, but there is also some caution and resistance to change from both publishers and readers, as moving the action from one device to another mid-story raises the risk of distraction. It's not only publishers that are excited about transmedia.
The Participatory Documentary CookBook: community documentary using social media “A participatory documentary tells a story about a community using the community’s own words. That story is disseminated back to that community via social media.” (Weight, 4:2011) Now available free, it is a textbook for creating participatory documentaries using social media. Introduction and context: “My students and I have been making participatory documentaries for some years in my course Transient Spaces (part of the Master of Communication Degree at RMIT University, and an elective in other programs). Lecture about structure, social media and tools for making a participatory documentary, mostly derived from the Participatory Documentary Cookbook Useful resources: Jenny Weight Personal Blog: Downloadable document: Slideshare: community, cookbook, documentary, geniwate, Jenny Weight, participatory, RMIT University, social media
Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Gauravonomics Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. Six Trends in Storytelling Let’s start by recapturing the six important trends that are reshaping how people create, consume and share brand stories: These six trends play an important role in the narrative arc we will draw next: from Hero’s Journey to Heroes to Everyday Heroes. From Hero’s Journey to Heroes to Everyday Heroes Heroʼs Journey: Storytelling The Heroʼs Journey is a good example of a monomyth, or a universal story, that cuts across all types of stories, including myths, movies, novels, and ads. According to Joseph Campbell, all stories follow the same three-part narrative structure of the Hero’s Journey. Heroes: Transmedia Storytelling
Seven Myths About Transmedia Storytelling Debunked Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform. The entertainment industry has long developed licensed products, reproducing the same stories across multiple channels (for example, novelizations). Myth 2: Transmedia is basically a new promotional strategy. Yes, many early transmedia experiments were funded through marketing budgets. Myth 3: Transmedia means games. Myth 4: Transmedia is for geeks. Myth 5: Transmedia requires a large budget.
Transmedia Storytelling “Transmedia storytelling” is telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration. In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater than the sum of the parts. Before expanding on how to create transmedia experiences, let’s ask ourselves two questions: Why would you want to tell stories?And why tell stories across multiple media? Why Tell Stories? We tell stories to entertain, to persuade and to explain. Our minds do not like random facts or objects and so they create their own stories to make sense of otherwise discrete, isolated events and items. Great stories win hearts and minds. Why Multiple Media? Next >>