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Transmedia Lab

Transmedia – it’s about the story, not the tools | FLOW MEDIA ::: multimedia I photography I motion I’m on a early flight this morning what made me skip to publish another series of pictures from Iceland but instead use the time and share with you some thoughts on the concept of transmedia I got pretty obsessed about recently after hearing about it . The concept is simple, actually that simple that it barely feels as new information. But I think it is something what we often forget about. One of the basic concepts always has been cross-media , what more or less means to take your produced material, let’s say pictures and publish it in as many channels as possible, for instance a book, magazine, newspaper, web, you name it. The concept of transmedia is exactly about that. When we do multimedia this is inside of the concept where we decide how to tell the story. I personally think that times couldn’t be more exciting right now when it comes to things like that.

Transmedia tales and the future of storytelling If you could choose how to receive your favourite novel, how would you? Many of us have been programmed from childhood to accept that stories come on a page, as a book or on a screen, as a TV show or a movie. However new technologies are disrupting the publishing business as stories are downloaded to be consumed on e-readers, mobile devices and computer screens. The entertainment industries are no stranger to buzzwords. Henry Jenkins, a former MIT Professor, defined transmedia storytelling as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels.” Publishers are excited about delivering stories in new ways, but there is also some caution and resistance to change from both publishers and readers, as moving the action from one device to another mid-story raises the risk of distraction. It's not only publishers that are excited about transmedia.

Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins Seven Myths About Transmedia Storytelling Debunked Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform. The entertainment industry has long developed licensed products, reproducing the same stories across multiple channels (for example, novelizations). Myth 2: Transmedia is basically a new promotional strategy. Yes, many early transmedia experiments were funded through marketing budgets. Myth 3: Transmedia means games. Myth 4: Transmedia is for geeks. Myth 5: Transmedia requires a large budget.

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