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Transmedia Resources

Transmedia Resources

No Mimes Media LLC Storytelling and Business last updated 5/14/2004 We all have been told stories in our lifetimes since we were quite young. There is a common notion that the role of storytelling is primarily constrained to bedtime or play time for children. Recently it has become more popular to extend role of storytelling and the lable of storyteller to include the work of Hollywood filmmakers. "Really, I'm just a storyteller," we might hear Spielberg say in an interview on E!. "Me too!" The true role of story and storytelling is much greater, older, and elemental than Hollywood. Story and storytelling are tools like any other - a pencil, a computer. The links below represent a sampling of professionals, writers, researchers, and organizations that are furthering the investigation and application of story in business and other organizational contexts. -Kevin Brooks, Ph.D.kevin.brooks@motorola.com General Links Doug Lipman Storyteller, professional story coach and workshop leader. Vandania Story Studio

Installation Art : Who Cares? Dutch Film Premiere | NIMk 20 May 2011 NIMk, Amsterdam 5 - 7 pm The maintenance and conservation of installation art presents a big challenge. This documentary, produced under the commission of the SBMK, will be presented for the first time and aims to provide a glimpse from behind the scenes regarding contemporary art preservation practices and to shed light on the conservation of media art and performance based art. The film offers a glimpse behind the scence of the European museum. How to preserve and reinstall the work Notion Motion by Olafur Eliasson: 1.500 m2 of water, light and movement? The film is 30 minutes, English spoken, subtitled in Spanish, Dutch and German. This documentary has been created in collaboration with a group of experts from 35 organizations; working together in the INCCA affiliated projects Inside Installations (2004-2007) and PRACTICs (2009-2011). The film aims to inform and to increase the public's understanding and appreciation of installation art and its conservation. Program

Bourne Legacy: A Spectacular Transmedia Opportunity | Transmythology There were some minor updates in the trades this past week regarding the status of the fourth Bourne movie, tentatively titled Bourne Legacy . Actors including Jake Gyllenhaal, Garrett Hedlund and Michael Fassbender are reportedly in the mix for the film, to be helmed by Tony Gilroy. The interesting thing is that the actors are not reading for the recast role of Jason Bourne (previously played by Matt Damon). Instead, Bourne Legacy is intended to expand the story universe in a way that builds upon the existing trilogy of movies, as explained by Tony Gilroy in this article from last October: The easiest way to think of it is an expansion or a reveal. Jason Bourne will not be in this film, but he’s very much alive. Amongst an increasingly reboot-friendly Hollywood paradigm, this is an incredibly ambitious and exciting approach to continuing a franchise. Firstly, however, I should note that I am not opposed to retellings or even straight-up reboots in some instances. A Final Note Like this:

Center for Future Storytelling | Research The overall mission of the Center is to explore the convergence between art and technology—particularly as related to creative expression through story forms—in ways that elevate the human experience. To achieve this overall goal, storytelling-related activities of the CFS will address a set of macro themes: The Evolution of Transmedia Storytelling What’s transmedia storytelling? In transmedia storytelling, content becomes invasive and fully permeates the audience's lifestyle. A transmedia project develops storytelling across multiple forms of media in order to have different "entry points" in the story; entry-points with a unique and independent lifespan but with a definite role in the big narrative scheme. Faits Divers Paranormaux Tips for Connected Documentarians » The Connected Documentary This is an emerging field. But for filmmakers hacking on web-based stories, it basically boils down to this: You have to commit to the fact the “thing” you are making is not a linear, unchanging video with a discrete runtime (even if your users will experience it as such). For all intents and purposes, you’re making a web app. And you wouldn’t go about making a web app the same way that you make a traditional film. You have to start in pre-production with the “thing” in mind; conduct and store your research the right way; and have the right mental model. You can’t tack on “connectedness” after you’ve produced something completely disconnected. #1: Always stay in service of story. Your number one job is to tell a story. Technology can serve as inspiration, but never substitute for story. Technical possibilities can certainly serve as inspiration. Your creative process should start with a strong, compelling story, with characters who have real motivations (or motivating circumstances).

The Power of User Generated Content At SXSW I watched Christopher Poole (founder of the infamous 4chan) introduce his new project Canvas. This isn’t as edgy as his previous meme factory. Canvas provides basic tools for users to post and alter pictures. Think of it like a message board where users have conversations through constantly evolving images. The success of Canvas hinges on growing a community of people excited to create remixes. Now more than ever, everyone from artists to storytellers should learn how to hone the power of UGC to build their internet presence. Here are some different ways to get people to create user generated content: What is your experience with user generated content?

Your Princess Is in Another Game: The MIT Mystery Hunt | Magazine  Alex Calhoun shares his experience participating in the 2011 MIT Mystery Hunt. Calhoun’s team, Codex Alimentarius, was the first to finish this year’s hunt, earning the privilege to design the 2012 hunt. By Alex Calhoun, originally posted at ARGNet The time is 12:17 p.m. on Friday, Jan. 14, 2011. But as any video gamer might expect, just as the couple begins to recite their vows, Bowser sweeps in and kidnaps Peach: I’m sorry Mario, but your wedding is in another Chapel! Attendees to the opening ceremonies for the 2011 MIT Mystery Hunt were greeted with this disrupted ceremony, kicking off an annual competition that pits teams ranging in size from five people to over a hundred as they attempt to solve more than a hundred puzzles in a race around the clock to find “The Coin,” the amorphous victory trophy that signals the end of the year’s Mystery Hunt. For the 2011 hunt, teams were tasked with assisting Mario rescue his bride-to-be. Puzzles in Mystery Hunt are structured in rounds.

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Gauravonomics Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. Six Trends in Storytelling Let’s start by recapturing the six important trends that are reshaping how people create, consume and share brand stories: These six trends play an important role in the narrative arc we will draw next: from Hero’s Journey to Heroes to Everyday Heroes. From Hero’s Journey to Heroes to Everyday Heroes Heroʼs Journey: Storytelling The Heroʼs Journey is a good example of a monomyth, or a universal story, that cuts across all types of stories, including myths, movies, novels, and ads. According to Joseph Campbell, all stories follow the same three-part narrative structure of the Hero’s Journey. Heroes: Transmedia Storytelling

What New Audiences Really Want Augmented reality projects transform Boston into a digital cyberland - Art, Arts & Entertainment With an open mind and smartphone in hand, people traveling from one area of the festival to another will look on as aliens invade the public space around them in an art project titled Occupation Forces. The artwork, created by Mark Skwarek, is made possible through a technology called augmented reality (AR for short). Geolocation-linked computer-generated graphics are superimposed onto the environment in real time via a specially designed augmented-reality smartphone app. As the participants view the scene on their smartphone it creates an interactive illusion that changes as they navigate through the area. "Viewers experience an unfolding narrative through time and space, transforming daily real-world existence into something visually stunning and otherworldly. An international artists collective called Manifest.AR will create multiple virtual exhibitions in and around Boston's Institute of Contemporary Art for the Cyberarts Festival too.

Transmedia Producers – Conducting Symphonies of Narratives We hosted the second in a series of exclusive Transmedia workshops last week in Washington D.C. with Starlight Runner’s Jeff Gomez. This time I had the opportunity to sit in on the workshop and wanted to share some key take-aways with DMW readers. For those of you not familiar with Jeff Gomez, he has worked on blockbuster franchises such as Avatar, Transformers and Pirates of the Caribbean. His visionary take on the role of the Transmedia Producer (TP) in the media production eco-system, has now been accepted as the industry standard: The Producer’s Guild of America added TP as an official credit last year. Specialist versus Generalist In one sense, I was under the impression that the TP represents the rebirth of the Renaissance Man in media – a person who can create compelling content across platforms and mediums. At Least Three Storylines Jeff Gomez defines a Transmedia narrative or project as one having three (or more) narrative storylines existing within the same fictional universe.

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