Transmedia Case Studies en Pinterest. Transmedialab - Dailymotion. AT&T unveils transmedia experience Daybreak - The One Centre. Rather than working with an agency to create a vehicle to push its products, AT&T have worked with a storyteller, Kring, to inspire a series where its products naturally exist.
“As science fiction legend Arthur C. Behind The Brand Content: Tim Kring And BBDO Bring AT&T's "Daybreak" To Light. As season one of Tim Kring’s Fox series Touch comes to a close on TV, elements of the show will live on in a new brand entertainment property created by Kring and agency BBDO for AT&T.
Daybreak is a layered digital campaign for AT&T’s new phase of the "Rethink Possible" platform that highlights its 4G network and product innovations. An online, five-part mini-drama spreads engagement across two dedicated sites and an iPhone and Android app. Butcher Cuts Daybreak 2012 Transmedia Campaign for AT&T. Today marks the final chapter in the riveting transmedia web series Daybreak 2012.
Intel and Toshiba Social Video Ads Earn 55M Views – With Fans Playing A Starring Role. “An online coming-of-age love story” formed the basis for a recent social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand.
The six week web series “The Beauty Inside” featured a lead character, Alex, who searches for love while waking up each day in a different body, reports ClickZ. How did this wacky concept end up earning 55 million views and holding strong as the top viral video ad (according to Visibile Measures) for three weeks in August? Toshiba & Intel return to social film experience - The One Centre. How Intel and Toshiba recreated success with "The Beauty Inside" Make your audience the star.
Google experiments with art and science - The One Centre. Google has teamed with London's Science Museum and Tate Modern to create two exhibitions, which harness and showcase its Chrome products.
Google aims to define the brand as a companion to experimentation and creation. The two exhibitions, one a collection of science experiments, the other an evolving art exhibition, will have both a physical and online existence. First off the blocks is Web Labs, an exhibition to demonstrate the power of the internet and inspire the next generation of computer scientists and enthusiasts.
The exhibition takes place in the basement of the Science Museum and features five installations, Universal Orchestra, Data Tracer, Sketchbots, Teleporter, and Lab Tag Explorer. Each of the experiments / installations aim to showcase a technology found in Chrome, in order to “explore a particular theme in computer science,” says Jayme Goldstein, Product Marketing Manager at Chrome. Ford Introduces All-New Fusion with Groundbreaking Transmedia Campaign: 'Random Acts of Fusion' DEARBORN, Mich., June 26, 2012 /PRNewswire/ -- Ford launches all-new Fusion with breakthrough transmedia marketing program, "Random Acts of Fusion," aimed at introducing the new car to millions before it hits showrooms this fall TV and radio host and producer Ryan Seacrest teams up with Ford, guiding consumers through the interactive journey to launch Random Acts of Fusion, helping them participate through his multimedia platforms.
The Story Behind Dove's Mega Viral "Real Beauty Sketches" Campaign. Dove’s “Real Beauty Sketches” campaign has officially gone viral: The YouTube video has over 8.6 million views at the time of this writing and has inspired commentary in tons of outlets, including the New York Times, ABC News, this very site, and in the Huffington Post, where a positive piece about the campaign has been shared almost 40,000 times on Facebook.
The transmedia of fringe. After five seasons, two universes, and multiple timelines, Fringe ended its run January 18, 2013 on Fox.
I’m proud to say I stuck with this show to the very end. More than anything – like other fans – I connected with the cast’s phenomenal performances. When the sci-fi was good, the show was great. Game of Thrones Case Study. Le storytelling transmedia de Game of Thrones : enquêtes sensorielles et engagement. En attendant le retour de la série« Game of Thrones », actuellement en tournage et diffusée dès le 1er Avril, nous vous proposons un décryptage du storytelling transmedia imaginé autour de la première saison.
L’agence Campfire sollicitée pour l’occasion, a ainsi scénarisé une étonnante expérience sensorielle autour du Royaume des Sept Couronnes. Nous vous présenterons également l’extension de l’univers sur la plateforme de Social TV, Miso. En 2011, le nouveau divertissement de la chaîne HBO, Game of Thrones, invitait les téléspectateurs dans le monde de Westeros, rongé de manipulations politiques et de magie. Basée sur la nouvelle «A song of ice and fire » de George RR Martins, la franchise disposait d’une communauté de fans, impatiente de découvrir l’adaptation télévisuelle.
(Exclusivité : Retrouvez la saison 3 dès le 1er avril puis chaque lundi sur OCS, le lendemain de la diffusion américaine sur HBO !) “Defiance”: A Big Transmedia Gamble. “Defiance” is a new science fiction television series/ massively multiplayer online role-playing game (MMORPG) that will be released on the SyFy cable network channel April 15th. Dexter in transmedia.
Behind The Innovative Social/Content-Driven Campaign For "Prometheus" The plot of Ridley Scott’s sci-fi film Prometheus--a sprawling exploration of the origins of man--may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory. Ignition Interactive, the creative agency behind much of the Hunger Games’ online campaign (previously profiled on Co.Create), designed and executed a similarly complex and bar-raising effort that aimed to engage potential moviegoers in the mysterious world of Prometheus by utilizing bespoke content and some previously unexploited avenues for marketing.
Prometheus Case Study de Billy Raybould en Prezi. The Hunger Games Case Study.