Dummies Guide to Writing a Transmedia Production Bible OK not really a Dummies guide as there are some complex elements in here, but one has to use whatever memes are in vogue A few weeks ago I was commissioned by Screen Australia to write a very basic structure & guide for producers relatively new to multi platform content to structure & document their propositions, after they have developed the ‘audience centric’ concepts. This has just been published on the Screen Australia site as a digital resource for those needing to document projects for transmedia productions. Background? There are many ways to construct this kind of resource for a production team but I broke it into five clear sections – Story/Treatment, Function, Design, Technical and Business, all, like transmedia itself, with connecting tissue and blended narrative arcs The writing guide is free to download from the Screen Australia site, link below the introduction. And Just for fun: Get your Transmedia brains working. Instructions for above:
Narrativas Transmedia 19 Ways to Build Relationships With Blog Comments Have you ever left a comment on a blog? How do you feel when the author replies? As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers. There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses. Focus on your blog commenting strategy to build relationships. Why Blog Comments? Over the last 3 years since I started blogging for my two businesses (one company does swimming pools and the other is a sales/marketing company), I’ve personally replied to over 8000 comments on my two blogs. This article isn’t about “How to get more blog comments,” but rather how to cultivate better relationships through comments. Finally, you’re going to find that some of the components of this list are nothing more than common sense.
What is transmedia? ]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Chicago' for 'CDT/-5.0/DST' instead in Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. Transmedia is a format of formats; an approach to story delivery that aggregates fragmented audiences by adapting productions to new modes of presentation and social integration.
8 social curation tricks for Pinterest and beyond (single page view) Curation is a long-standing tradition of collecting, saving, and organizing objects. This typically consisted of books and historical materials for museums or organizations that held historic value for culture preservation. Today it takes on a different meaning. Organizations have evolved from collecting artifacts to digital curation of media and content. While the role of curation has largely belonged to scientists and scholars, and the content from official sources, social media has tipped curation on its head. Heck, even the Library of Congress decided to begin archiving tweets in October 2010. Today's web does not limit the act of curation to those with a doctorate degree. Why do people spend hours online bookmarking, pinning, and reposting? Of course, when human behavior shifts, brands are quick to follow suit.
Is It Really Transmedia?? Is It Really TransmediaStorytelling? Are there actionﬁgures?Is it a singlestory or multiplestories Is it on multiplemediaplatforms? Are the pieces ofstory contentunique oridentical? Is it really astory, or is it astory universe? C'mon, is it*really* a story,or is it a theme? Is it anAlternateReality Game? Are therecasual games? Do the contentfragments linkto each other? NOYESIt's notTransmedia! Which is moreimportant whendeciding how contentwill be delivered? Was the storytransmediafrom inception? Do you own theIP? 2011 Steve Peters (www.about.me/stevepeters) Are the pieces ofcontent linked andin narrative syncwith each other?
Byzantine Tests Add a Touch of Magic to “Hunted” Campaign “We’re not for everyone. Just the 1% that matters.” Byzantium Security International’s slogan embracing the financial elite’s privileged role serves as an uncomfortably poetic accompaniment to the one-year anniversary of the Occupy Wall Street movement. And with an out-of-home advertisement proudly flaunting a company’s exclusivity mere steps from Federal Hall in Wall Street, it’s no wonder the image has been repurposed to support the movement. There’s more to Byzantium Security than an arresting hexagonal logo and a general disinterest in 99% of the country. The fictional company features prominently in Cinemax’s upcoming drama Hunted, and the Wall Street advertisements are merely one of a number of rabbit holes into the company’s inner workings. Yesterday, I received a puzzle box in the mail that serves as an alternate entry point to the Hunted transmedia experience. The fifth and final test asks participants to draw a picture from their childhood on a piece of paper. Comments
5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide Hosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business. I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It’s challenging to describe everything I learned in this one article, but I’ll do my best. Here’s the all-in-one guide to prepare for and host your Twitter chat. Why Twitter Chat? A Twitter chat is a public Twitter conversation around one unique hashtag. Bloggers connect using #Blogchat hashtag. Hosting a Twitter chat is an effective way to: Promote your social media presence: While Twitter chats evolve around one hashtag, it’s still public—which means millions of followers of the chat participants will see the hashtag and check what’s behind it. #1: Understand How it Works Before creating your own Twitter chat, it’s smart to follow or even participate in a few Twitter chats in your industry. #2: Form Your Plan