Transmedia Case Study: The Three Little Pigs If the Three Little Pigs were told as a transmedia story it might be designed like this: The basic story would be told in an anchoring medium, such as a novel, TV show, or film. In this case, it’s a short story.There are four primary characters to expand and explore: three pigs and a wolf. There are also deeper themes of hard work, planning, collaboration, family and persistence underlying the main story arc.The first round of expansion: Pig 1 has a blog which details the family history and complicated family dynamics that led to the pigs decision to live apart rather than together. The hypothetical transmedia version of the Three Little Pigs is not the repurposing of story across different platforms. It is the creation of a holistic narrative that unfolds in different and unique manners across different media.
What makes the perfect Transmedia Producer?… …and the truth about ARGs. Now that transmedia is everywhere and the Producers Guild of America have turned the ‘transmedia producer’ into a bona fide (or at least recognised) professional role one thing that rears it’s cross-media head is, who and where are the best transmedia producers going to come from? I have spent a good part of the last 15 years mentoring & training traditional & non-traditional media types in multiple platform content and now question where the best producers of this multifaceted ‘new’ content will come from – academia, film, book authors, social media consultants, game designers, TV, web developers, radio, advertisers, young, old, not yet born? Read on, a ‘hypothetical’ interview follows and this is an opinion piece I cannot put in my book or lecture about! Firstly what is it and does it actually mean anything at all? Here are some of the problems: Everyone is a transmedia producer - yes you’ve made a website that is attached to a TV show, your a TP.
Center for Future Storytelling | Research The overall mission of the Center is to explore the convergence between art and technology—particularly as related to creative expression through story forms—in ways that elevate the human experience. To achieve this overall goal, storytelling-related activities of the CFS will address a set of macro themes: Why Transmedia Storytelling Matters To Your Brand | Story and Narrative 25 Ways To Plot, Plan and Prep Your Story I’m a panster at heart, plotter by necessity — and I always advocate learning how to plot and plan because inevitably someone on the business side of things is going to poke you with a pointy stick and say, “I want this.” Thus you will demonstrate your talent. Even so, in choosing to plot on your own, you aren’t limited to a single path. And so it is that we take a look at the myriad plotting techniques (“plotniques?”) The Basic Vanilla Tried-And-True Outline The basic and essential outline. The Reverse Outline Start at the end, instead. Tentpole Moments A story in your head may require certain keystone events to be part of the plot. Beginning, Middle, End Write three paragraphs, each detailing the rough three acts found in every story: the inciting incident and outcome of the beginning (Act I), the escalation and conflict in the middle (Act II), the climactic culmination of events and the ease-down denoument of the end (Act III). A Series Of Sequences Chapter-By-Chapter Beat Sheet Mind-Maps
World Bibles and World Wikis | Shared Story Worlds This is the third in a series of posts regarding shared story world design "globe detail" by Patrick Q (CC BY-NC 2.0) The concept of a world bible is a tried and true practice in many creative areas, especially for serial storytelling like television or large entertainment franchises. A world bible is an internal document or system for cataloging characters, places, items, etc. for future reference. World bibles help keep some of the minor details in place (e.g., ages and birthplaces of characters) while helping eliminate continuity issues (“Wait, John was living in Washington on his 21st birthday as established in the novel, “First Place.” In general, world bibles are not meant for public perusal. But if your plans include any amount of on-going content generation or submission acceptance, I strongly advise you to maintain one. The form of the world bible can be as simple as a text document or as complex as a database. Related to the world bible is the increasingly common “world wiki.”
Books | Storytelling To Create Impact Brands Storytelling To Create Impact Brands Skip to content Books Barthes, R. (1972). Mythologies.Simmons, A. (2005). Share this: Like this: Like Loading... Leave a Reply Mark Lightowler Recent posts New Brand StoriesNew Storytelling Book Telling A Bran... Storytelling To Create Impact Brands · Blog at WordPress.com. · The Pilcrow Theme. Follow Get every new post delivered to your Inbox. Join 113 other followers Powered by WordPress.com %d bloggers like this:
How Transmedia Storytelling Is Changing TV Lisa Hsia is Executive Vice President of Bravo Digital Media. Until now, media companies have focused on getting audiences to watch shows “live” via a TV set, where the bulk of advertising dollars are. But transmedia storytelling — which is defined as telling a story that extends across multiple media platforms (for television, it's going beyond the on-air show) — has the ability to upend that. “Transmedia” is one of those hot buzz words du jour, with conferences, articles and trend reports devoted to it. SEE ALSO: The Future of Social TV [VIDEO] In today’s digital era, there are new factors at play that make transmedia a potentially potent game-changer for how TV content is created. Social TV has made television a richer two-way experience with fan participation. Beyond the Second Screen Taking advantage of this new reality is imperative for my network, both from an engagement and value perspective. As contestants are eliminated, they discover their journey isn’t over.
Universo Transmedia | Interactividad, storytelling y engagement Creating StoryWorlds for Transmedia Kids “I want to create experiences that allow the audience to step into the shoes of the protagonist.”-Lance Weiler When I talk to most people in publishing and tell them I am creating character bibles & StoryWorlds for kids IP, they usually look at me kind of funny and ignore what I say or ask, “what?” I tell them I’m an obsessed student of transmedia, and in order to create a compelling digital storytelling experience on the web (i.e. to get & retain eyeballs), you need to create an amazing place for your digital story to live and be shared. You need to create context. As Rick Richter, from RUCKUS MEDIA GROUP famously said, “There are 30,000 Kids APPS in the APP store and 27,000 are bad.” This is why context (StoryWorld) counts. O’Leary asks, “how will what we publish be discovered?” That’s right, I said serve, that’s what digital natives expect. They get it. Transmedia and film has much to teach those of us coming from traditional publishing.
Your Life Is A Transmedia Experience s Ultimate Guide to Transmedia Filmmakers and artists have been exploring transmedia, or new ways to tell stories in innovative and immersive ways using different platforms and new technology. As filmmakers experiment with transmedia storytelling, they continue to look to Indiewire for resources on the best practices and tips for creating transmedia projects. Even though transmedia is still in its early stages, Indiewire has already gathered quite a bit on the topic, and we've got a list of our essential reading below. Feel free to bookmark this page; we'll keep it updated when we publish new articles that are essential reads for those wanting to know more about the space. Before Jumping on the Transmedia Bandwagon: The Four Ways to Approach Transmedia Storytelling In this excerpt from "A Creator's Guide to Transmedia Storytelling," author Andrea Phillips charts the transmedia landscape, explaining what areas have already been carved out. The 9 Things Ever Interactive Media Producer Should Think About Before Creating
The Transmedia Hierarchy of Needs Have about 22 draft posts sitting in my WordPress Post box, so a bit of catch-up in next week or two to clear some out! Outside of the talk of what ‘transmedia’ actually is, the next key topic of controversy is how can you make money from it vs spending marketing money ‘on it’ to promote a traditional product/project. The Holy Grail at the moment is can we make the ‘multi platform, transmedia form’ an entertainment or service necessity – something worth users putting hands in pockets for (or clicking that PayPal button) and something worth spending the time and effort immersing yourself in – when there are so many other ‘linear’ fragments to graze on? This post therefore looks briefly at a core aspect of transmedia or experience design that is oft left out of the equation, the user need and how we can map out and create transmedia to meet those needs. Simple concept time. Please note this is a first draft and will probably be embellished!