Center for Future Storytelling | Research The overall mission of the Center is to explore the convergence between art and technology—particularly as related to creative expression through story forms—in ways that elevate the human experience. To achieve this overall goal, storytelling-related activities of the CFS will address a set of macro themes: Media Innovation » PhD Thesis On October 1st I defended my PhD thesis at London School of Economics. It is titled: “Evolutionary Dynamics of New Media Forms: The Case of the Open Mobile Web”. It was supervised by professors Robin Mansell and Sonia Livingstone. The thesis was examined by professors John Hartley (Queensland University of Technology) and Gunther Kress (Institute of Education, University of London). You can download the thesis here. Thesis Abstract: “This thesis is designed to improve our understanding on the evolutionary dynamics of media forms, putting a special historical focus on the recent processes of web and mobile convergence and the early development of the cross-platform web. In theoretical terms the thesis explores the possibilities for the analytical integration of evolutionary approaches that traditionally have shed light on the discrete components of the evolutionary ‘ensemble’ that comprises media’s textual forms, their technologies and organisational systems.
Books | Storytelling To Create Impact Brands Storytelling To Create Impact Brands Skip to content Books Barthes, R. (1972). Mythologies.Simmons, A. (2005). Share this: Like this: Like Loading... Leave a Reply Mark Lightowler Recent posts New Brand StoriesNew Storytelling Book Telling A Bran... Storytelling To Create Impact Brands · Blog at WordPress.com. · The Pilcrow Theme. Follow Get every new post delivered to your Inbox. Join 113 other followers Powered by WordPress.com %d bloggers like this:
PhD on Transmedia Practice In 2009, I submitted my PhD on transmedia practice. It is titled Transmedia Practice: Theorising the Practice of Expressing a Fictional World across Distinct Media and Environments. Download PDF | View or Embed or Download at Scribd [Personal introductory post here] I am thrilled to say that all of my examiners gave glowing and insightful comments, such as these quotes from each: “I am particularly impressed with the wealth of material tackled in the dissertation, and also the numerous theoretical sources applied. “But its significance extends far beyond the novelty of the phenomenon under investigation. I’m now putting it online for researchers and practitioners interested in this area. Abstract: In the past few years there have been a number of theories emerge in media, film, television, narrative and game studies that detail the rise of what has been variously described as transmedia, cross-media and distributed phenomena. Contents: Abstract Acknowledgements Illustrations Figures Tables
Your Life Is A Transmedia Experience Futures of Entertainment: Archives - Derek Johnson This summer, select 2010/2011 C3 research memos and white papers willl be made publicly available. Now available for download from the C3/FOE website: Learning To Share: The Relational Logics of Media Franchising Derek Johnson (University of North Texas) Consulting Researcher for the Convergence Culture Consortium Download the executive summary or the entire research memo. Executive Summary In the contemporary media environment, it has become increasingly commonplace—and commonsense—to refer to successful, long-running intellectual properties as “franchises.” Such posts contribute to an overall popular understanding of the media franchise as the result of ongoing management of a property across time and various markets, corroborating the perceptions of industry insiders like Disney’s Robert Iger, who similarly defines franchise as “something that creates value across multiple businesses and across multiple territories over a long period of time” (Siklos 2009). Key Findings Recommendations 1.