Thoughts on Transmedia Storytelling, or, Is It Right for Every Story? In last week’s post, I noted some of the questions our South by Southwest panel received from the audience. One, in particular, needed more time and space to address: what’s the deal with publishing and its slow adoption of transmedia storytelling, a concept that includes some types of enhanced ebooks. According the person asking the question (and a few on Twitter), everyone wants it. I don’t believe it is true that everyone wants publishing to leap into transmedia storytelling. If every story were multi-arc, multimedia, multi-point of entry, multi-everything, that would be akin to a diet of all reality television all the time.
Transmedia Storytelling “Transmedia storytelling” is telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration. In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater than the sum of the parts. 2011: Are You a Writer or Creator? “Great storytelling starts with a great idea, not the platform.”–Lisa Hsia, SVP, Bravo Digital Media, NBC Universal New media, social media, transmedia… the landscape for writers has changed dramatically over the past 10 years, and today, there are more options to get published and reach new readers than ever. With more options, though, come more unknowns, some more obvious than others. Here are 10 questions you should be asking yourself as you look ahead to the future of publishing—and where you’ll fit in. [NOTE: This article was written in June/July 2010, originally published in the September 2010 issue of Writer's Digest, and was made a lot better thanks to the editing skills of Managing Editor, Zac Petit.
Guagua Pública: How to start the transmedia standards process I love used book stores! And libraries too! There is something about the smell of rotting books, I know, weird isn't it? Anyway, one of the treasures I picked up a long time ago was a copy of Systemantics: How Systems Work and Especially How They Fail The Transmedia Hierarchy of Needs Have about 22 draft posts sitting in my WordPress Post box, so a bit of catch-up in next week or two to clear some out! Outside of the talk of what ‘transmedia’ actually is, the next key topic of controversy is how can you make money from it vs spending marketing money ‘on it’ to promote a traditional product/project. The Holy Grail at the moment is can we make the ‘multi platform, transmedia form’ an entertainment or service necessity – something worth users putting hands in pockets for (or clicking that PayPal button) and something worth spending the time and effort immersing yourself in – when there are so many other ‘linear’ fragments to graze on? This post therefore looks briefly at a core aspect of transmedia or experience design that is oft left out of the equation, the user need and how we can map out and create transmedia to meet those needs.
Educators need to utilise digital writing About 18 months ago, I began getting a number of Google Alerts about Inanimate Alice, a digital fiction project which uses multi-media to tell a story through sound, image, text and video. Each episode is a self-contained adventure and the story becomes increasingly game-like as it progresses. The alerts were drawing my attention to the publication online of episode five. Part book, part film, part website - O'Reilly Radar How a web-based interactive documentary creates a new kind of book-reading experience I’ve been writing about and helping create digital books for about 15 years now and I don’t think I’ve seen anything as innovative, as well executed, and as plain lovely to look at as Welcome to Pine Point. No disrespect to the great work done by teams at Push Pop (Our Choice), Touch Press (The Elements), or Potion (NYPL Biblion), but all those projects take the print page as the starting point and ask: how can we best recreate that reading experience onscreen? Pine Point, instead, is an example of something that couldn’t exist in any other medium.
Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal By Peter Gutierrez When Andy Plemmons, a progressive media specialist at David C. Barrow Elementary in Athens, GA, was asked to help create a set of interdisciplinary lessons for fifth graders to learn about September 11, 2001, he naturally took a transmedia approach.
Creating StoryWorlds for Transmedia Kids “I want to create experiences that allow the audience to step into the shoes of the protagonist.”-Lance Weiler When I talk to most people in publishing and tell them I am creating character bibles & StoryWorlds for kids IP, they usually look at me kind of funny and ignore what I say or ask, “what?”