Le « story telling » et la gestion de projets Le 8 février dernier j’ai assisté à une conférence sur le storytelling par monsieur John Sadowsky organisée par Rezonance. La conférence avait comme titre “L’art du storytelling: devenir leader grâce au récit”. L’idée de base est que l’être humain adore les récits, qu’il s’identifie davantage à une mission, un objectif s’il s’inscrit dans un récit cohérent et authentique. J’ai été attirée par cette conférence car j’ai eu la chance il y a plusieurs années d’avoir une formation sur l’utilisation du conte en entreprise. Tout en écoutant monsieur Sadowsky et après avoir lu son livre, “Les sept règles du storytelling” écrit en collaboration avec Loïck Roche, j’ai imaginé comment cette approche pourrait être utile aux chefs de projets pendant tout le cycle d’un projet. Démarrage du projet Prenons par exemple, le cas de ce client fictif de Marakoudja qui a l’idée de développer un site internet pour gérer les recettes personnelles de chacun. Conception et planification du projet Clôture Closing
Transmédia (1/2) : la convergence des contenus On a longtemps pensé la convergence numérique comme la « fusion » d’appareils jusque-là très différents : le téléphone, la télévision, l’ordinateur et la chaîne hi-fi ne faisant plus qu’un, fédérés par l’internet. Même si, au final, on a plus souvent constaté une divergence qu’une convergence : la multiplicité des terminaux induisant une multiplicité d’usages. La connexion de tout avec tout conduit plutôt à une complexification qu’à une rationalisation, expliquait déjà Daniel Kaplan en 2006. La convergence des outils et des technologies conduit-elle à la convergence des contenus ou à leur divergence ? Trans-, multi-, pluri- médias : concevoir pour tous les écrans Pour Eric Viennot, auteur de jeux et directeur de Lexis Numérique, le transmédia, « c’est un film dont vous êtes le héros ». Image : Eric Viennot à la Une du site des Masterclass internationales du Transmédia. Il s’agit donc bien d’une convergence des médias, même si ceux-ci gardent chacun leurs spécificités. Hubert Guillaud
Lost e i 7 principi del transmedia storytelling | nextmedia & society .org [spoiler free] Ieri notte (o stamattina per chi è in Italia) è andata in onda la puntata finale della sesta ed ultima stagione di Lost (non c'è bisogno che vi spieghi cos'è Lost vero?). Per celebrare degnamente questo evento, vi propongo una mia personale traduzione e sintesi dei sette principi del transmedia storytelling (narrativa trans-mediale) enunciati da Henry Jenkins durante il suo intervento "Revenge of the Origami Unicorn" al Futures of Entertainment 4 (per chi volesse leggere l'originale, oltre al video, c'è anche una traccia in due parti della relazione sul suo blog: parte 1, parte 2). La sintesi è corredata da esempi tratti da Lost. Ma partiamo dalla definizione. Si tratta, secondo Jenkins, di "un processo nel quale elementi integrali di una fiction vengono sistematicamente dispersi su molteplici canali di distribuzione con lo scopo di creare una esperienza di intrattenimento unificata e coordinata. Ed ecco i sette principi: 1. 2. 3. 4. Rispetto a Lost... non saprei... idee? 5.
4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com - beanstalk - Your Town Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app. Is there anything beyond taking short clips of cats or babies within that timeframe? The folks behind 5secondfilms.com would say six seconds is plenty of time to tell a story. They've been releasing six-minus-one second-length comedy shorts on their site and on their YouTube channel daily since 2008. There's not much to the series of popular mini films, which has starred actors like Patton Oswalt and Juliette Lewis. For tips on how to shoot Vines that tell stories, we spoke with Brian Firenzi, one of the site's filmmakers (and also the guy who hilariously explained why MTV doesn't show music videos anymore). If you're feeling inspired after reading these tips and Q&A, check out #beanstalk, our daily video challenge community. 1. 2. 3. 4. How did 5-second films begin? How did you guys come up with the idea for these types of films?
What Audiences Want: Possible Futures for Storytelling + Share this Download the study report for The Future of Storytelling: Phase 1.Update: the report for Phase 2 is now available. Earlier this year, Latitude set out to understand audiences’ evolving expectations around their everyday content experiences—with TV shows, movies, books, plot-driven video games, news, and even advertising. We began by speaking with leaders in the emerging “transmedia” space to investigate the challenges and the opportunities that today’s storytellers are encountering. Then we asked 158 early adopters from across the world how they’d like to experience stories in the future. Illustrations by Latitude*, (cc) some rights reserved. By analyzing our participants’ responses and the storytelling concepts they generated, we were able to uncover four elements—the “4 I’s”—that will continue to play a significant role in our experiences with narrative-based media. Click here to view a larger version. Some key findings from the study include:
The Hyp Replacement: Multimedia Storytelling On Twitter, Tumblr, Blogspot and YouTube Social media has changed the face of storytelling. Characters, real and fictional, tell their stories in 140 characters or less on Twitter; filmmakers have found storytelling outlets in YouTube and Vimeo; stories are told on blogs, through all sorts of media from text to photos to news clippings, on Facebook walls and beyond. E.A Marciano, a Brooklyn-based writer, has turned to these channels to tell the story of four Brooklynites in The Hyp Replacement, an experimental literary project told through Twitter, Tumblr, Blogspot and YouTube. The Story Before we get to my interview with the brains behind The Hyp Replacement, let’s take a quick look at what the project is. Marciano explains, “They struggle to find love, careers, and fulfillment of destiny. The story takes place in 2010, but Marciano started telling the story on January 1 of this year. The Social Networks “Twitter is rapid, condensed, spontaneous, and fragmented. “Blogspot is like the grandpa of blogging. “Lastly, YouTube.
Subvertising | Transmedia storytelling and branded content FREE digital magazine Transmedia Storytelling: Ten Frontiers for the Future of Engagement What is Transmedia Storytelling? Transmedia storytelling involves telling a story across multiple media platforms – including TV shows, movies, graphic novels, books, games, mobile apps, microsites, social networks, online communities and offline events – in a way that each platform explores different aspects of the same storyworld. Media organizations, changemakers, and brands are using transmedia storytelling to create immersive storyworlds that drive participation, action and loyalty. The rise of transmedia storytelling can be attributed to three dynamics around how people create, consume and share stories today. First, people are consuming news and entertainment in byte-sized pieces, on smart phones and tablets, often on-the-go, leading to new opportunities to create cross-platform, location-aware storyworlds. Second, people have access to so much content that they are filtering for out or skimming most of it, except for content they are most passionate about.
Come fare (bene) transmedia storytelling: analisi della campagna The Scarecrow | SemioBo Come ragionare in un’ottica integrata superando la tradizionale divisione online/offline? Questa è la domanda che i brand si fanno prima di lanciare una campagna. Le pratiche vincenti ci indicano che – per progettare una comunicazione coerente – bisogna partire dai valori di fondo e dalla mission e, solo successivamente, sviluppare strategia e tattiche. Quando ci imbattiamo in casi di successo raramente analizziamo in profondità cosa lo ha decretato. Magari ci concentriamo sulla capacità di declinare una narrazione su più media (come?), sull’utilizzo della ludicizzazione/gamification per coinvolgere l’audience di riferimento attraverso app e giochi (con quale obiettivo?) The Scarecrow è una campagna volta a stimolare il coinvolgimento e la conoscenza da parte dei consumatori dell’impegno del marchio Chipotle (fast food/cibo messicano) in tema di sostenibilità alimentare e ambientale. Sono i numeri a decretare il successo dell’iniziativa, senza possibilità di essere smentiti: Mi piace:
Once Upon, atelier architecture transmedia, spécialiste des nouvelles écritures et de la production transmedia Aggiornamento app Thing 4: Digital Storytelling Our next topic is Digital Storytelling. In the past this topic was combined with Presentation Tools, since the two topics are so intertwined. After all, giving an effective presentation is really all about good storytelling. But the lessons were getting far too long and there are so many great tools to explore, so this gives you a chance to do 2 separate lessons instead of cramming it all into 1 lesson. Keep in mind that there’s still lots of overlap in the tools in these two lessons. For a great introduction to why storytelling is important, check out this excellent and quick read: 6 Reasons You Should Be Doing Digital Storytelling with Your Students HELP! TIP: To test out multiple tools in a hurry, gather together 5-10 of your own photos and use them over and over. Some of the more popular tools with examples and ideas that can be used at a variety of grade levels and for a range of purposes. Photo Based Visual Storytelling – Photos, Text & More Explainer Tools Timelines Special Purpose Save