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Design thinking

Design thinking
Design thinking stands for design-specific cognitive activities that designers apply during the process of designing.[1] Overview[edit] Design thinking has come to be defined as combining empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem context.[2] According to Tim Brown, CEO and president of IDEO, the goal of Design Thinking is "matching people’s needs with what is technologically feasible and viable as a business strategy" [3] The premise of teaching Design Thinking is that by knowing about how designers approach problems and the methods which they use to ideate, select and execute solutions, individuals and businesses will be better able to improve their own problem solving processes and take innovation to a higher level. Origins of the term[edit] (For a detailed evolution, see History, below.) Solution-based thinking[edit] Bryan Lawson Architects vs. Lawson found that:

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Lateral thinking Lateral thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic. The term was coined in 1967 by Edward de Bono. [1] According to de Bono, lateral thinking deliberately distances itself from standard perceptions of creativity as either "vertical" logic (the classic method for problem solving: working out the solution step-by-step from the given data) or "horizontal" imagination (having many ideas but being unconcerned with the detailed implementation of them). Methods[edit] Critical thinking is primarily concerned with judging the true value of statements and seeking errors. Lateral thinking is more concerned with the "movement value" of statements and ideas.

Rethinking Design Thinking Posted by Don Norman | 19 Mar 2013 | Comments (15) OK, I take it back. Well, some of it anyway. User-centered design The chief difference from other product design philosophies is that user-centered design tries to optimize the product around how users can, want, or need to use the product, rather than forcing the users to change their behavior to accommodate the product. UCD models and approaches[edit] For example, the user-centered design process can help software designers to fulfill the goal of a product engineered for their users. User requirements are considered right from the beginning and included into the whole product cycle. These requirements are noted and refined through investigative methods including: ethnographic study, contextual inquiry, prototype testing, usability testing and other methods.

Ideo's David Kelley on "Design Thinking" The smell of ramen noodles wafts over the Stanford classroom as David Kelley settles into an oversize red leather armchair for a fireside chat with new students. It's 80 degrees and sunny outside in Palo Alto, and as the flames flicker merrily on the big computer screen behind him, Kelley, founder of both the and the global design consultancy Ideo, introduces his grad students to what "design thinking" — the methodology he made famous and the motivating idea behind the school — is all about. Today's task: Design a better ramen experience.

Facilitating Structuring of Information for Business Users with Hybrid Wikis The flexibility and general applicability of wikis make them a valuable tool for information management and collaboration in modern enterprises. Since information in traditional wikis is only stored in form of unstructured text pages, the way it can be accessed by users is limited to fulltext search and navigation along the links in wiki pages. Some wikis try to overcome this limitation by allowing users to enrich text with semantic annotations, usually being defined in semantic web ontologies. While this provides database-like querying capabilities, it requires that business users learn a specific syntax and understand modelling concepts they are not familiar with. Our approach, called Hybrid Wikis, introduces a small set of simple structuring concepts, namely attributes, type tags, and constraints.

UX consciousness in business magazines Last month, we published our research on the degree of "user experience consciousness" we found among the analyst firms. The results were quite interesting, so we've repeated our method to assess the UX consciousness of mainstream business publications. Here are the eight publications we chose, based on an informal poll of about ten colleagues who work at the intersection of business strategy and user experience: Harvard Business Review The Economist Business Week Fast Company Business 2.0 Inc. Entrepreneur Strategy + Business And here's what we did:

Use design thinking for the fuzzy front end of organizational change [Design thinking] is the ability to create new options and build new products, services and experiences that gives design so much power. It is the ability to understand deeply cultures from digital social media networks to small villages in southern India that gives design its power. – Bruce Nussbaum I first came across the term design thinking a several years ago, through the writing of Tim Brown and Bruce Nussbaum, two early champions of the approach. A designer by background, a former boss nudged me towards buyer personas, which started me on an exploration of the world of sales and marketing. This broadened my view into one that didn’t just focus on “user” but on the messy organizational context in which that person worked, the business problems faced by those organizations, and the challenges of balancing the needs of an organization, its customers, and its employees.

Journal of Network and Computer Applications - An End-User Approach to Business Process Modeling Abstract This paper discusses the main differences between humanistic and mechanistic business process modeling. While the mechanistic approach requires strict process formalization, emphasizes technical details, and constrains the modeling task to technology experts, the humanistic approach is more centered on the end-user.

Creative writing Creative writing in academia[edit] Unlike its academic counterpart of writing classes that teach students to compose work based on the rules of the language, creative writing is believed to focus on students’ self-expression.[2] While creative writing as an educational subject is often available at some stages, if not throughout, K–12 education, perhaps the most refined form of creative writing as an educational focus is in universities. Following a reworking of university education in the post-war era, creative writing has progressively gained prominence in the university setting. With the beginning of formal creative writing program: Programs of study[edit] Creative Writing programs are typically available to writers from the high school level all the way through graduate school/university and adult education.

A (Nearly) Complete Online Toolkit For Startups When you’re launching a startup, what’s the one thing you need? Initial funds? Organization? A plan? Well, yes—but also tools. Fortunately for entrepreneurs, there are tons of web apps out there—many of them free—to help handle the business side while you catapult your product into the market. Patrick Whitney on Reframing Design Thinking By Reena Jana - April 11, 2013 Patrick Whitney is dean of Chicago’s Institute of Design at the Illinois Institute of Technology a graduate school focusing on researching and teaching design methods. He is a luminary in the ever-growing field of design strategy. His work focuses on design’s role in transforming not only products and services, but also companies and markets. And he is researching how companies and designers can better manage design strategy with effective methodologies. I recently spoke with Patrick as he was gearing up for the annual IIT Institute of Design Strategy Conference, which will take place from May 14-15 in Chicago.

Electronic Commerce Research and Applications - Concept extraction and e-commerce applications Volume 12, Issue 4, July–August 2013, Pages 289–296 Social Commerce- Part 2 Edited By Lina Zhou, Ping Zhang and Hans-Dieter Zimmerman eBay Inc., 2065 Hamilton Ave., San Jose, CA 95125, USA Creativity Creativity is a phenomenon whereby something new and somehow valuable is formed, such as an idea, a scientific theory, an invention, a literary work, a painting, a musical composition, a joke, etc. Scholarly interest in creativity involves many definitions and concepts pertaining to a number of disciplines: psychology, cognitive science, education, philosophy (particularly philosophy of science), technology, theology, sociology, linguistics, business studies, songwriting, and economics, covering the relations between creativity and general intelligence, mental and neurological processes, personality type and creative ability, creativity and mental health; the potential for fostering creativity through education and training, especially as augmented by technology; and the application of creative resources to improve the effectiveness of teaching and learning. Definition[edit]

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