Networks, Crowds, and Markets: A Book by David Easley and Jon Kleinberg
In recent years there has been a growing public fascination with the complex "connectedness" of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet and the Web, in the ease with which global communication now takes place, and in the ability of news and information as well as epidemics and financial crises to spread around the world with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which each of our decisions can have subtle consequences for the outcomes of everyone else. Networks, Crowds, and Markets combines different scientific perspectives in its approach to understanding networks and behavior. The book is based on an inter-disciplinary course that we teach at Cornell. The book, like the course, is designed at the introductory undergraduate level with no formal prerequisites.
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