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4 Steps to a Social Media Strategy 4 Steps to a Social Media Strategy #infographic Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy. Social media strategy is the deployment and development of modern strategic plans for social media. A Social media strategy incorporates these new ways of communication where media is not only broadcast but also shared, commented, opined edited or modified by the public at large. To help you plan a social media strategy, BigThunk Internet Marketing and Number 8 Communications jointly created the following infographic: Vergelijkbare berichten: My name is Berrie Pelser, since 1999 co-owner of Ber|Art Visual Design V.O.F.
Social Media Management 12 pasos para diseñar un plan de Social Media Marketing Las redes sociales constituyen un nuevo canal de comunicación muy potente entre empresas y clientes y un punto principal de recomendación con capacidad para influir de manera directa en la decisión de compra del consumidor. Pero para que las redes sean realmente eficacespara la empresa hay que seguir unos pasos. Como señalan María Redondo y Pedro Rojas, social […] 5 claves para el éxito de los Social Media corporativos Una buena estrategia de social media es una necesidad creciente, según un informe de Forrester hasta un 32% de los consumidores encuentra las web oficiales de las marcas en los sites de social media. 100 herramientas para monitorizar la Web Social 10 grandes frases del Social Media Marketing World 2013 ¿Cómo medir el ROI en Social Media? No es ninguna mentira: en el mundo del Social Media Marketing, hay muchos vendedores de humo. Fidelidad comercial 2.0 Las marcas que mandan en las redes sociales
Gonzoo, tu mundo, nuestro mundo Tweets for Sweets: Ben & Jerry’s Takes Social Media Marketing on the Road for Second Year Last year, in celebration of the 25th anniversary of their “New York Super Fudge Chunk” flavor, Ben & Jerry’s aligned its summer sampling program with the culturally relevant Food Truck craze – you can’t walk down the street of any major U.S. city without seeing one. The program ran in New York City and Boston giving fans an active voice in determining the tour stops by using social media platforms to tell Ben & Jerry’s where THEY wanted the truck to deliver FREE ice cream. At the completion of the program the results were so successful that Ben & Jerry’s asked Edelman Digital (and their experiential marketing team Gigunda Group) to bring the Scoop Truck to life in five markets this summer – ensuring that anyone in Miami, Los Angeles, New York, San Francisco and Boston could tweet their way to an #OMGFreeBenJerry’s treat! So…how do you get YOUR free scoop? If you’re in Miami from now until June 10th, simply follow and tweet @BenJerrysTruck with your location suggestions.
Cédrick Moré - Profil Google 4 Steps for Successful Social Media Training This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Traditionally when companies design a policy or guideline, they also try to create a mechanism for employees to learn about whatever the policy relates to. And most of the time, companies call it training — it's the transfer of knowledge about a specific topic. Social media has been around long enough for most companies to realize it's not a fad. And now that the National Labor Relations Board (NLRB) is starting to issue guidelines about employee use of social media, more and more companies are recognizing the importance of creating guidelines around the use of social media at work. We talk about the need to conduct social media training. Even if your business isn't using social media, having guidelines and training could make a lot of sense. 1. 2. Bozarth agrees that concepts are more important than tools. 3. 4.
markeythink.wordpress GeeksRoom Work | The Martin Agency Mike Hughes Inducted into AAF Advertising Hall of Fame On Monday April 7, Mike Hughes was inducted into the AAF’s Advertising Hall of Fame, joining the ranks of a few hundred men and women who have made significant contributions to both advertising and society as a whole. And while we wish he could have been there, we hope this video does him justice. It Takes Ahoy! Chips Ahoy! Shades of Life We believe there are colors attached to the most meaningful moments of our lives. Susana and Her Load of Crap This is the story of a piece of crap, And a girl named Susana, Who saw way beyond that. The video is animated, completely from sand, by Cesar Diaz Melendez’s very own hand(s). So sit on back, yea we’re talking to you, and check out EARTH’s latest video that shows what doo-doo can do. Cookie Balls This is the season when we like to do it up. ‘Cause everyone knows old Kris Kringle loves himself some cookie balls. Scary Good Job Go Forth and Conquer A Statement Piece for Your Bathroom Brighter Side Lids
Take the Internet Back - opt-in email advertising & email marketing We will have another contest set up and running shortly, so keep checking back here for further information. In the meantime, we have decided to post 10 WINNERS each day down below - in our random winners contest. Be sure to check each day and see if your name appears!! Please do not use Hotmail, Msn, Live.com, or Fastmail. Why Branding Is An Artifact Of The Past A short while ago, I wrote an article on this site suggesting that you can’t build a brand simply by setting out to build a brand. And in fact, thinking too much about brands can actually get in the way of the real business of your company. I suggested that you try an experiment: Stop talking about brands for a month, and see what happens. The article got a lot of attention on Twitter, and provoked a lively debate in the post’s comments section. Almost all of the remarks were smart, good-humored, and well argued; the rest were mainly mine. Point #1: Brands are important. In Mary Poppins, we learn about Mr. He sat on a large chair in front of a large desk and made money. It’s a charming way to describe something that only a small child, and possibly Robert Mugabe, could ever believe: That you can make money by literally making money. Yet many people seem happy to apply this Mary Poppins logic to branding: Brands are valuable, so you need to go to work to make brands.
Tiago Dória Weblog Notificações são a nova homepage Dois anos atrás, o investidor Fred Wilson afirmou que era preciso estar atento às notificações dos dispositivos móveis. Elas teriam o poder de mudar o mercado. Hoje é quase impossível não concordar com ele. Num primeiro momento, as notificações foram subestimadas pela indústria. As notificações móveis estão agora em todo lugar. As notificações são um dos atuais principais tópicos para se explorar e estudar na área móvel. O setor móvel está entrando num fase mais avançada. //Texto publicado originalmente em inglês, em março de 2014. 2013 => 2014 tendências de cultura digital Fazer previsões é sempre complicado e pretensioso. 1. 2. No último ano, os smartphones também começaram a ser reconhecidos como “dispositivos contextuais”: com sensores embutidos em sua tecnologia, são capazes de fornecer uma experiência mais contextual do que laptops e desktops. 3. 4. 5. 6. 7. //texto publicado originalmente em inglês, em dezembro de 2013. “Eu não tenho carro!”.