Things to remember when marketing to Gen Y Semantics wise, many monikers have been given to the generation of people born during the mid-‘70s to the late ‘80s. You have Generation Y (having been preceded by Gen X), echo boomers (a majority of it being the children of the baby boomer generation), Facebook / Nintendo Generation (having grown up with technology as part of their lives), and the now the term often used in marketing: the Milliennials. Millennials are generally more computer savvy, arguably more perceptive, and easily accepts changes. They’re a special breed in that they are very diverse when it comes to background, beliefs and they make up a majority of Internet users today. Because of this, most social media marketing campaigns from brands online are strategically directed at them. However, just because they’re all online and a tad bit more accessible doesn’t mean they are actually easy to pull into your fold. Tags: internet marketing, Millennials, social media marketing
Qu’est-ce que le Perception Management ? Cerveau émotionnel : clé du PM Les cités les plus rayonnantes ont toujours été celles admirées pour leur avance scientifique, culturelle, économique ou leur avant-gardisme concernant les Droits de l’Homme. Tel fut le cas d’Athènes lors du « miracle grec », de Bagdad au temps de l’âge d’or de l’islam et des sciences arabes, de Paris au Siècle des Lumières et de Venise au temps de la Renaissance ou encore de Vienne au tournant du XXe siècle. Ces avances leur ont conférées un rayonnement qui a fait connaître ces cultures de par le monde et donc qui a contribué à développer leur influence. Plus proche de nous, la culture américaine s’est répandue sur la planète et suscite le désir. Conscient de ce mécanisme d’attraction, les américains ont développé une discipline leur assurant une attraction toujours aussi forte et, par un jeu d’imbrication, une influence puis une puissance confortées… le Perception Management. Le Soft Power Les neurosciences Il en résulte alors principalement que :
Paper: the next great iPad app, from the brains behind Courier 1inShare Jump To Close Georg Petschnigg throws his hands into the air as he traces the ages of human evolution that led us to develop the fragile wrists we need to use tools. Today, we mostly use our fingers to interact with touchscreens — the increasingly predominant means of controlling computers — but Petschnigg isn't content with that. Sticky TOC engaged! Interview Interview Design and UI Design and UI The tool Petschnigg and his company FiftyThree thought up is the aptly named Paper, designed exclusively for the iPad. Still, the FiftyThree team is reluctant to admit that there's Courier DNA in Paper, perhaps only because the project they so passionately incubated never came to be. When you first open the app, you first see a panoramic view of all of your notebooks floating in mid-air. Swipe up from the bottom of the screen to reveal your artist's palette, and swipe down again to hide it. Do you remember the last time you used iOS’s "shake to undo" feature? A work in progress Previous
How to Master YouTube Promoted Videos Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider. Many people think of YouTube as a place to watch cat videos and post clips of their kids singing silly songs. However, marketers should take YouTube as seriously as they do Google. By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). YouTube's millions of visitors do a lot of searches, either by way of Google or the YouTube site itself. For marketers, this means you need to think about your video strategy as carefully as you do your paid search strategy. Additionally, with a Promoted Videos account, marketers can add overlays to their videos that link directly to their site, offer a promotion, etc., which will drive traffic to their sites and directly boost sales. 1. Before you even think about buying Promoted Video ads, make sure you have a complete presence on YouTube. 2. 3. 4. 5. Online video is no longer just "nice to have."
10 Thirty-Day Challenges That Nobody Wants to Take A week ago I asked my friends on Facebook about the craziest thirty-day challenges, and I got quite a few interesting ideas. I’m posting them here today, along with my own contributions. These are all challenges that you won’t usually think about, yet some of them can be very powerful. I personally want to try some in the near future. If you want to give them a shot as well, I’d love to hear about your experience, and I’d offer you a spot here to share it if you don’t have a blog. Enough talk for now, below are 10 thirty-day challenges that nobody wants to take: No smoking, coffee or alcohol. What do you think of these challenges?
6 Ways to Bring Your Next Event to Life with Social Media Trevor Jonas is director of social media at Access Communications, where he develops digital communications strategies for clients spanning the financial services, consumer electronics, and food and beverage industries. Follow him @TrevR. Earlier this year, Microsoft brought in an acapella group to sing tweets from CES 2012 and last month Skype had a hilarious town crier reading tweets during South by Southwest Interactive.Social media has certainly changed event marketing for both organizers and attendees looking to get noticed. In order to stand out at trade shows and major industry conferences brands and marketers must go to great lengths. While splashy moves may get attention there are basics that, when overlooked, can make the social media component for any event fall flat. 1. Make sure there’s a single destination where attendees and interested parties can go to get all the information they need about the social media components for your event. 2. 3. 4. 5. 6.
Appliquer l’analyse stratégique au lobbying Lobbying et analyse stratégique Qu’est-ce que l’analyse stratégique ? L’analyse stratégique est une théorie développée par Erhard Friedberg et Michel Crozier, tous deux sociologues français et co-auteurs de l’ouvrage (que nous vous recommandons !) « L’acteur et le système, Les contraintes de l’action collective« . Dans une approche classique suivant les théories des organisations, les individus sont formés et conditionnés par l’organisation. L’analyse stratégique peut être définie par deux grands postulats : l’organisation est une construction sociale qui résulte des actions des individus et ces individus (ou acteurs) sont définis par l’espace de liberté qu’il existe entre les contraintes dues à l’organisation. A partir de ces deux postulats, on peut décomposer l’analyse stratégique en 7 étapes : Afin d’illustrer chacune de ces étapes, prenons un cas d’application concret : l’installation d’un parc d’affaires dans un village… Composite Park à Saint-Avold Etape 3 : qualification des acteurs
Five Ways to Make Corporate Space More Creative - Scott Witthoft and Scott Doorley by Scott Witthoft and Scott Doorley | 11:52 AM March 28, 2012 Winston Churchill famously said, “We shape our buildings; thereafter, they shape us.” The places we work and the ways we think are inextricably linked: a few changes to one inform the other. It’s possible to shape an environment to encourage creativity and collaboration. And changes to a workplace need not be complicated: simple changes are often the most effective, if only because they will actually be implemented. 1. 2. Ambience has huge impact while often receiving little attention, or credit. 3. Very small steps are easy, and they can help you make your case for bigger changes. 4. 5. Early efforts at building can have a lasting impact: one of the first items built at the d.school is the Z-Rack. The bottom line: take small actions. Editor’s note: For more insights on designing spaces for creative collaboration, listen to this interview with Scott and Scott.
8 Tips To Maximize Your Brand’s YouTube Presence Michael “MJ” Jaindl is chief client officer at Buddy Media, maker of the social-enterprise software of choice for eight of the top ten advertisers in the world. Visit Buddy Media’s blog for more on social marketing. Creating an account on YouTube is simple, and building a channel for your brand is quick and easy. SEE ALSO: 6 Best Practices For Small Business YouTube Marketing This is why brands need a YouTube game plan that covers all aspects of the brand channel, including aesthetic, video content, and comment moderation. 1. While every brand may not have the resources to churn out new videos every week, laying out a schedule and adhering to it will force you to create fresh content. Using an activity calendar like the one shown above, you can remind your social networks about the type of content you're publishing. 2. YouTube generally caps videos at 15 minutes, but the closer you get to that limit, the less likely you are to keep viewers engaged. 3. 4. 5. 6. 7. 8.
20 Investing Questions You Were Too Embarrassed to Ask | MintLife Blog | Personal Finance News & Advice So, you have some basic questions about investing. Questions so basic that you don’t even want to mention them to your finance-savvy friend or investment adviser. If that’s the case, check out these answers. We probably have you covered. Am I missing out by not investing in stocks? Well, no and yes. How do I find research by analysts and how would I know if an analyst is any good? Analyst research can be found online through independent sources like Morningstar, Zacks Investment Research, and Yahoo Finance. What are the most important indicators of a stock’s health? Whether a stock is “healthy” often relies on your objective. Earnings per share (or EPS): Ratio of total earnings divided by the total investor shares. Price/Earnings ratio (P/E): What customers are paying for a dollar of the company’s earnings. You also need to ask some commonsense questions, like whether the company’s products and industry are in demand, what its past performance was like, and how much debt it carries.