Things to remember when marketing to Gen Y Semantics wise, many monikers have been given to the generation of people born during the mid-‘70s to the late ‘80s. You have Generation Y (having been preceded by Gen X), echo boomers (a majority of it being the children of the baby boomer generation), Facebook / Nintendo Generation (having grown up with technology as part of their lives), and the now the term often used in marketing: the Milliennials. Millennials are generally more computer savvy, arguably more perceptive, and easily accepts changes. They’re a special breed in that they are very diverse when it comes to background, beliefs and they make up a majority of Internet users today. Because of this, most social media marketing campaigns from brands online are strategically directed at them. However, just because they’re all online and a tad bit more accessible doesn’t mean they are actually easy to pull into your fold. Tags: internet marketing, Millennials, social media marketing
Qu’est-ce que le Perception Management ? Cerveau émotionnel : clé du PM Les cités les plus rayonnantes ont toujours été celles admirées pour leur avance scientifique, culturelle, économique ou leur avant-gardisme concernant les Droits de l’Homme. Tel fut le cas d’Athènes lors du « miracle grec », de Bagdad au temps de l’âge d’or de l’islam et des sciences arabes, de Paris au Siècle des Lumières et de Venise au temps de la Renaissance ou encore de Vienne au tournant du XXe siècle. Ces avances leur ont conférées un rayonnement qui a fait connaître ces cultures de par le monde et donc qui a contribué à développer leur influence. Plus proche de nous, la culture américaine s’est répandue sur la planète et suscite le désir. Conscient de ce mécanisme d’attraction, les américains ont développé une discipline leur assurant une attraction toujours aussi forte et, par un jeu d’imbrication, une influence puis une puissance confortées… le Perception Management. Le Soft Power Les neurosciences Il en résulte alors principalement que :
8 Small Business Social Media Tips From the Pros Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips. Here’s their advice for you to . #1: Show Them the “Real You” Ed Gandia Use Facebook to show prospects, clients and customers the “real you.” I love to cook, so I’ve been known to post pictures of my grilled masterpieces. Oh, and I know I’m going to ruffle a lot of feathers by saying this, I get more engagement by updating five times per week than five times per day. Ed occasionally shares personal stories on Facebook. Ed Gandia , founding partner, International Freelancers Academy. #2: Pick One Thing and Do It Really Well Nichole Kelly Small businesses are faced with having to prioritize their resources toward the activities that deliver the most impact. Being on 5 social networks and giving all of them half-effort will not generate results. Nichole Kelly , founder of Full Frontal ROI. #3: Turn Your Facebook Page Into a Lead-Generating Machine Next, .
6 Ways to Bring Your Next Event to Life with Social Media Trevor Jonas is director of social media at Access Communications, where he develops digital communications strategies for clients spanning the financial services, consumer electronics, and food and beverage industries. Follow him @TrevR. Earlier this year, Microsoft brought in an acapella group to sing tweets from CES 2012 and last month Skype had a hilarious town crier reading tweets during South by Southwest Interactive.Social media has certainly changed event marketing for both organizers and attendees looking to get noticed. In order to stand out at trade shows and major industry conferences brands and marketers must go to great lengths. While splashy moves may get attention there are basics that, when overlooked, can make the social media component for any event fall flat. 1. Make sure there’s a single destination where attendees and interested parties can go to get all the information they need about the social media components for your event. 2. 3. 4. 5. 6.
Appliquer l’analyse stratégique au lobbying Lobbying et analyse stratégique Qu’est-ce que l’analyse stratégique ? L’analyse stratégique est une théorie développée par Erhard Friedberg et Michel Crozier, tous deux sociologues français et co-auteurs de l’ouvrage (que nous vous recommandons !) « L’acteur et le système, Les contraintes de l’action collective« . Dans une approche classique suivant les théories des organisations, les individus sont formés et conditionnés par l’organisation. L’analyse stratégique peut être définie par deux grands postulats : l’organisation est une construction sociale qui résulte des actions des individus et ces individus (ou acteurs) sont définis par l’espace de liberté qu’il existe entre les contraintes dues à l’organisation. A partir de ces deux postulats, on peut décomposer l’analyse stratégique en 7 étapes : Afin d’illustrer chacune de ces étapes, prenons un cas d’application concret : l’installation d’un parc d’affaires dans un village… Composite Park à Saint-Avold Etape 3 : qualification des acteurs
How to Build a Free Social Media Monitoring Dashboard Do you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative? Keep reading to learn how… Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform. Start With a Feed A “feed” is a summary of web content that is updated on a regular basis. Feeds allow you to easily see new content. #1: Track News and Blogs Go to Samepoint.
7 Essential Steps for a Successful Social Media Campaign Successful social media campaigns require careful strategy to generate the type of feedback, interaction & sales you're seeking. In other words, if your followers, friends & connections are just skimming what you post, that's not enough; that alone is certainly not doing your business any good. Actively engaging your network will help maximize conversions. Would you like to learn more? Check out these: 7 Essential Steps of A Successful Social Media Campaign STEP 1: Designate Who Works What NetworksAvoiding the annoyance of double contacting is worth the time it takes to organize who handles which branch of your business's successful social media campaigns. When several people reply to the same person or question, it's annoying & amounts to overkill. Be concise, consistent & know your niche. STEP 2: Narrow Down Which Networks Your Target Market Uses Most New social media networks are popping up all the time. STEP 4: Embrace LinkedIn Successful social media campaigns can be yours! Connect:
Web Target - web marketing magazine How to Develop a Killer Social Media Strategy and Carry it Through I am a fortunate community manager because I get to both write social media strategies and carry them through. This seamless process allows me to have a firm grip on the day-to-day online activities of our clients with the foresight to effectively steer these activities to reach long-term goals. While it is beneficial to have a team of professionals that handle the areas of social media in which they are specialized, there are some major obstacles to this approach, especially for new ventures that do not have bottomless budgets to devote to the cause. For social media to be planned and carried out in house requires a dramatic reorganization of the departments that would handle the accounts (usually a battle between marketing and sales) as well as a huge commitment of time and resources. The harmonious balance, in our case, is a consolidation of the responsibilities of a social media strategist and community manager under one job title. How to write a social media strategy: People
SnapTags: Will they kill QR codes? I remember a time when truncating the UPC bar code on the cover of a magazine was a huge coup. Taking the huge, lumbering code, which took up too much real estate on the cover of a publication, was bothersome and affected the design space. Cutting the bar code by half, in height and width, was celebrated as a major advance in the much-needed item used for scanning the price by, at best, only half the retailers, seems so petty and foolish now. When printers discovered you didn’t need to place the codes on white boxes, we rejoiced at not having the little lines popping out on what were beautiful covers, interrupted by alien chunks of absurdity. Again, it seems odd no one had discovered this fact for all the years bar codes had been used. When we discovered that we could play with the bar codes, making fun little designs and jokes; we wondered why something so simple had escaped us for so long. Not long ago The QR Code appeared and changed instant information access via a scanner.