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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media
We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends. Different brands have different challenges when it comes to customer acquisition: "If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day," says Lisa D'Aromando, social media community manager at Equinox. "I'm a big believer in creating and sharing meaningful content," says Danni Snyder, co-founder and creative director at jewelry brand Dannijo. But what does it all entail? 1. There are 340 million tweets sent per day — odds are that a few of them are referencing your brand, though you may not realize it. The key is to be proactive. But the search tactic works for more than just food concepts. 2. But the pics need not be product-focused. 3. 4. 5. 6. Related:  Strategy and ManagementSocial Media Marketing

Qu’est-ce que le Perception Management ? Cerveau émotionnel : clé du PM Les cités les plus rayonnantes ont toujours été celles admirées pour leur avance scientifique, culturelle, économique ou leur avant-gardisme concernant les Droits de l’Homme. Tel fut le cas d’Athènes lors du « miracle grec », de Bagdad au temps de l’âge d’or de l’islam et des sciences arabes, de Paris au Siècle des Lumières et de Venise au temps de la Renaissance ou encore de Vienne au tournant du XXe siècle. Ces avances leur ont conférées un rayonnement qui a fait connaître ces cultures de par le monde et donc qui a contribué à développer leur influence. Plus proche de nous, la culture américaine s’est répandue sur la planète et suscite le désir. Conscient de ce mécanisme d’attraction, les américains ont développé une discipline leur assurant une attraction toujours aussi forte et, par un jeu d’imbrication, une influence puis une puissance confortées… le Perception Management. Le Soft Power Les neurosciences Il en résulte alors principalement que :

8 Small Business Social Media Tips From the Pros Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips. Here’s their advice for you to . #1: Show Them the “Real You” Ed Gandia Use Facebook to show prospects, clients and customers the “real you.” I love to cook, so I’ve been known to post pictures of my grilled masterpieces. Oh, and I know I’m going to ruffle a lot of feathers by saying this, I get more engagement by updating five times per week than five times per day. Ed occasionally shares personal stories on Facebook. Ed Gandia , founding partner, International Freelancers Academy. #2: Pick One Thing and Do It Really Well Nichole Kelly Small businesses are faced with having to prioritize their resources toward the activities that deliver the most impact. Being on 5 social networks and giving all of them half-effort will not generate results. Nichole Kelly , founder of Full Frontal ROI. #3: Turn Your Facebook Page Into a Lead-Generating Machine Next, .

Réseaux sociaux : Comment promouvoir sa page officielle ou son profil ? Vous avez créé votre page ou votre profil sur les principaux réseaux sociaux ? Parfait ! Mais si vous voulez obtenir des résultats probants, il faut aussi assurer la promotion de ces pages. Pour attirer des visiteurs et fédérer une communauté, vous allez devoir agir activement et utiliser tous les moyens à votre disposition pour faire connaître votre présence sur ces réseaux à tous vos clients et à tous vos prospects : 1 - Si vous êtes inscrit sur Gautier-Girard.com, vous pouvez aussi profiter d’un outil très puissant pour augmenter votre visibilité, augmenter le nombre de vos fans et démultiplier votre carnet d’adresses : 2 - Rajoutez les liens vers vos pages dans la signature de vos e-mails ou de vos publications en ligne sur les forums, ainsi que sur votre site web 3 - Indiquez que vous êtes présent sur les réseaux sociaux sur vos flyers et vos plaquettes commerciales. Et vous, que faites-vous pour promouvoir votre page ?

Paper: the next great iPad app, from the brains behind Courier 1inShare Jump To Close Georg Petschnigg throws his hands into the air as he traces the ages of human evolution that led us to develop the fragile wrists we need to use tools. Today, we mostly use our fingers to interact with touchscreens — the increasingly predominant means of controlling computers — but Petschnigg isn't content with that. Sticky TOC engaged! Interview Interview Design and UI Design and UI The tool Petschnigg and his company FiftyThree thought up is the aptly named Paper, designed exclusively for the iPad. Still, the FiftyThree team is reluctant to admit that there's Courier DNA in Paper, perhaps only because the project they so passionately incubated never came to be. When you first open the app, you first see a panoramic view of all of your notebooks floating in mid-air. Swipe up from the bottom of the screen to reveal your artist's palette, and swipe down again to hide it. Do you remember the last time you used iOS’s "shake to undo" feature? A work in progress Previous

10 Thirty-Day Challenges That Nobody Wants to Take A week ago I asked my friends on Facebook about the craziest thirty-day challenges, and I got quite a few interesting ideas. I’m posting them here today, along with my own contributions. These are all challenges that you won’t usually think about, yet some of them can be very powerful. I personally want to try some in the near future. If you want to give them a shot as well, I’d love to hear about your experience, and I’d offer you a spot here to share it if you don’t have a blog. Enough talk for now, below are 10 thirty-day challenges that nobody wants to take: No smoking, coffee or alcohol. What do you think of these challenges?

Appliquer l’analyse stratégique au lobbying Lobbying et analyse stratégique Qu’est-ce que l’analyse stratégique ? L’analyse stratégique est une théorie développée par Erhard Friedberg et Michel Crozier, tous deux sociologues français et co-auteurs de l’ouvrage (que nous vous recommandons !) « L’acteur et le système, Les contraintes de l’action collective« . Dans une approche classique suivant les théories des organisations, les individus sont formés et conditionnés par l’organisation. L’analyse stratégique peut être définie par deux grands postulats : l’organisation est une construction sociale qui résulte des actions des individus et ces individus (ou acteurs) sont définis par l’espace de liberté qu’il existe entre les contraintes dues à l’organisation. A partir de ces deux postulats, on peut décomposer l’analyse stratégique en 7 étapes : Afin d’illustrer chacune de ces étapes, prenons un cas d’application concret : l’installation d’un parc d’affaires dans un village… Composite Park à Saint-Avold Etape 3 : qualification des acteurs

How to Build a Free Social Media Monitoring Dashboard Do you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative? Keep reading to learn how… Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform. Start With a Feed A “feed” is a summary of web content that is updated on a regular basis. Feeds allow you to easily see new content. #1: Track News and Blogs Go to Samepoint.

10 ways to use Pinterest for your business This is the second article in a 10-part content series on Unified Marketing, which will bring to light collaborative marketing principles and successful strategies in areas including marketing, branding, PR, social media, mobile and other digital practices. Unless you’ve been meditating with some monks in Tibet for the last few months, you’ve probably at least heard of Pinterest. The virtual “pinboard” social network exploded this winter and went from fewer than 1 million users to 150 million in just six months. The simple functionality of easily sharing and organizing photo and video content fulfilled the original promise of media-based social networks such as Flickr, making Pinterest a huge hit with users. Many people are even calling Pinterest addictive. Download a free infographic on Pinterest best practices for business When used properly, Pinterest can be an amazing tool in your social media strategy. 1. Do you have a lot of photo and video content on your site? 2. 3. 4. 5. 6. 7. 8.

Five Ways to Make Corporate Space More Creative - Scott Witthoft and Scott Doorley by Scott Witthoft and Scott Doorley | 11:52 AM March 28, 2012 Winston Churchill famously said, “We shape our buildings; thereafter, they shape us.” The places we work and the ways we think are inextricably linked: a few changes to one inform the other. It’s possible to shape an environment to encourage creativity and collaboration. And changes to a workplace need not be complicated: simple changes are often the most effective, if only because they will actually be implemented. 1. 2. Ambience has huge impact while often receiving little attention, or credit. 3. Very small steps are easy, and they can help you make your case for bigger changes. 4. 5. Early efforts at building can have a lasting impact: one of the first items built at the d.school is the Z-Rack. The bottom line: take small actions. Editor’s note: For more insights on designing spaces for creative collaboration, listen to this interview with Scott and Scott.

20 Investing Questions You Were Too Embarrassed to Ask | MintLife Blog | Personal Finance News & Advice So, you have some basic questions about investing. Questions so basic that you don’t even want to mention them to your finance-savvy friend or investment adviser. If that’s the case, check out these answers. We probably have you covered. Am I missing out by not investing in stocks? Well, no and yes. How do I find research by analysts and how would I know if an analyst is any good? Analyst research can be found online through independent sources like Morningstar, Zacks Investment Research, and Yahoo Finance. What are the most important indicators of a stock’s health? Whether a stock is “healthy” often relies on your objective. Earnings per share (or EPS): Ratio of total earnings divided by the total investor shares. Price/Earnings ratio (P/E): What customers are paying for a dollar of the company’s earnings. You also need to ask some commonsense questions, like whether the company’s products and industry are in demand, what its past performance was like, and how much debt it carries.

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