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Recommended Scales – Baseline Help Center. Unipolar scales: Extremely, Very, Moderately, Slightly, Not at all Bipolar scales: Very X, Moderately X, Neither X nor Y, Moderately Y, Very Y ** Add a non-response option (e.g., not applicable, unable to judge) as appropriate. ** Remove the neutral option as appropriate.

Recommended Scales – Baseline Help Center

The Art of Nonfiction No. 3. A simple technique for evaluating content - User research in government. I've been working with our content designers to refine content that explains the Identity Assurance service.

A simple technique for evaluating content - User research in government

We wanted a simple way to understand if our content inspired confidence in users or not. A simple technique and how it works. The Epic List of Content Strategy Resources. Overview of all metatags. Content Strategy: The Philosophy of Data - Boxes and Arrows. Not that familiar with “content strategy?”

Content Strategy: The Philosophy of Data - Boxes and Arrows

That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. The Ultimate Guide to SEO Meta Tags. What are Meta Tags?

The Ultimate Guide to SEO Meta Tags

Meta tags provide information about the webpage in the HTML of the document. This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Search engines such as Google use metadata from meta tags to understand additional information about the webpage. DCMI: Dublin Core™ Metadata Element Set, Version 1.1: Reference Description. The Dublin Core™ Metadata Element Set is a vocabulary of fifteen properties for use in resource description.

DCMI: Dublin Core™ Metadata Element Set, Version 1.1: Reference Description

The name "Dublin" is due to its origin at a 1995 invitational workshop in Dublin, Ohio; "core" because its elements are broad and generic, usable for describing a wide range of resources. The fifteen element "Dublin Core™" described in this standard is part of a larger set of metadata vocabularies and technical specifications maintained by the Dublin Core™ Metadata Initiative (DCMI). The full set of vocabularies, DCMI Metadata Terms [DCMI-TERMS], also includes sets of resource classes (including the DCMI Type Vocabulary [DCMI-TYPE]), vocabulary encoding schemes, and syntax encoding schemes. The terms in DCMI vocabularies are intended to be used in combination with terms from other, compatible vocabularies in the context of application profiles and on the basis of the DCMI Abstract Model [DCAM]. References ## The Elements Errata:2013-11-05. The Discipline of Content Strategy. By Kristina Halvorson, Brain Traffic Originally published: May 26, 2010.

The Discipline of Content Strategy

How to Rank: 25 Step Master SEO Blueprint. If you’re like most SEOs, you spend a lot of time reading.

How to Rank: 25 Step Master SEO Blueprint

Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google patents. Tips and Tricks: Why Web Design Matters to Your Target Audience. Heatmaps, Visitor Recordings, Conversion Funnels, Form Analytics, Feedback Polls and Surveys in One Platform. For Entrepreneurs and Small Businesses. SEO Landing Pages vs. PPC Landing Pages – Best Practices. It makes sense to create landing pages on a regular basis for business and marketing reasons – targeting a very specific audience/niche, promoting a specific product or promotion, or just building traffic for a key term and converting visitors into customers based on their intent in their search.But the issue arises when you try to do too many things with one landing page.

SEO Landing Pages vs. PPC Landing Pages – Best Practices

SEO: The Free Beginner's Guide From Moz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Usability for Conversion: Stop Using Fads, Start Using Data — UX Planet. When it comes to creating and designing a product, we are looking for the best solution to ensure we meet our goal.

Usability for Conversion: Stop Using Fads, Start Using Data — UX Planet

Ultimately, our goal will always be to convince the customer to buy our product or use our service; i.e., for converting leads into sales. But what can we do to ensure the highest conversion rate (i.e., of leads to sales) possible? When we look around for ways to understand what works with conversion and what doesn’t, we may encounter several fads or trends that presumptuously claim to know exactly what we need to do; things like changing a button to a particular color, using a particular picture or icon, or employing a certain layout. However, there is no one size fits all “magic bullet” to conversion.

TEAM. Todd Obermoeller- Founder/Creative director.


The 2015 Chief Digital Officer Study - PwC Digital Services. More companies are appointing a Chief Digital Officer to join their C-suite – but are they doing it quickly enough? Only 6 percent of the world’s top 1500 companies have appointed a Chief Digital Officer (CDO) to oversee the digital transformation of their business, but their ranks are growing, according to the results of a new study about the role from Strategy&​, PwC​’s strategy consulting business. The 2015 Chief Digital Officer Study​ looks at the top 1,500 public and private companies around the world by revenue to better understand how many companies have appointed a Chief Digital Officer, who they are, and where the position fits into companies’ hierarchies. Of the 86 CDOs the study identified, 31 were appointed last year, a spike suggesting that more top companies believe they need a dedicated digital leader whose responsibility is to transform the company into a fully digital enterprise.

But most companies are not embracing the Chief Digital Officer role quickly enough. Fr.semrush. InVisionApp - Jobs: Content Marketing Manager - Enterprise (remote) - Apply online. InVision is the world’s leading design collaboration platform. We enable companies of all sizes to discover the power of design-driven product development. Local University - Search Marketing Seminars Created Specifically for Small Business Owners.