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Digital Strategy

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Heatmaps, Visitor Recordings, Conversion Funnels, Form Analytics, Feedback Polls and Surveys in One Platform. For Entrepreneurs and Small Businesses. SEO Landing Pages vs. PPC Landing Pages – Best Practices. It makes sense to create landing pages on a regular basis for business and marketing reasons – targeting a very specific audience/niche, promoting a specific product or promotion, or just building traffic for a key term and converting visitors into customers based on their intent in their search.But the issue arises when you try to do too many things with one landing page.

SEO Landing Pages vs. PPC Landing Pages – Best Practices

When someone lands on your site, for instance, selling coat hangers, and you try to sell them a coat. You have to get them looking for what it is it that you sell, and make sure the landing page gives them everything they need to make an informed decision. When trying to drive traffic you may want to include a ton of information to help Google index the page better and increase time on site, and with PPC and paid ads you might want to cut straight to the sell. SEO: The Free Beginner's Guide From Moz. New to SEO?

SEO: The Free Beginner's Guide From Moz

Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

SEO isn't just about building search engine-friendly websites. Usability for Conversion: Stop Using Fads, Start Using Data — UX Planet. When it comes to creating and designing a product, we are looking for the best solution to ensure we meet our goal.

Usability for Conversion: Stop Using Fads, Start Using Data — UX Planet

Ultimately, our goal will always be to convince the customer to buy our product or use our service; i.e., for converting leads into sales. But what can we do to ensure the highest conversion rate (i.e., of leads to sales) possible? When we look around for ways to understand what works with conversion and what doesn’t, we may encounter several fads or trends that presumptuously claim to know exactly what we need to do; things like changing a button to a particular color, using a particular picture or icon, or employing a certain layout. However, there is no one size fits all “magic bullet” to conversion. EVERY demographic is different, so we need to use our data and our knowledge of our specific targeted audience to create designs that convert. Stop following trends to achieve your conversion rates.

Building your product and setting it loose. Find your audience. Layouts. TEAM. Todd Obermoeller- Founder/Creative director Split Media in its name is new.

TEAM

But we've actually been in the creative business for over twenty years. Our founder and creative director, Todd Obermoeller, has been on the business side of agencies all of his life. From project management to strategy; he's worked in every aspect of the creative field. "We started Split because we couldn't stand to watch smaller businesses get left behind. Contact me: todd@splitmediastl.com Murphy Francis- CEO Elected in 2015, Murphy enjoys his position. Monkey eunice- vice president As Vice President, Monkey fills the role well.

Ron- President Small but mighty. Wee- secretary Let's be honest, Wee's position is pointless. Joseph benninger- managing director Joseph Benninger, is obsessed with everything creative. Contact me: joe@splitmediastl.com. The 2015 Chief Digital Officer Study - PwC Digital Services. More companies are appointing a Chief Digital Officer to join their C-suite – but are they doing it quickly enough?

The 2015 Chief Digital Officer Study - PwC Digital Services

Only 6 percent of the world’s top 1500 companies have appointed a Chief Digital Officer (CDO) to oversee the digital transformation of their business, but their ranks are growing, according to the results of a new study about the role from Strategy&​, PwC​’s strategy consulting business. The 2015 Chief Digital Officer Study​ looks at the top 1,500 public and private companies around the world by revenue to better understand how many companies have appointed a Chief Digital Officer, who they are, and where the position fits into companies’ hierarchies. Of the 86 CDOs the study identified, 31 were appointed last year, a spike suggesting that more top companies believe they need a dedicated digital leader whose responsibility is to transform the company into a fully digital enterprise.

But most companies are not embracing the Chief Digital Officer role quickly enough. Fr.semrush. InVisionApp - Jobs: Content Marketing Manager - Enterprise (remote) - Apply online. InVision is the world’s leading design collaboration platform.

InVisionApp - Jobs: Content Marketing Manager - Enterprise (remote) - Apply online

We enable companies of all sizes to discover the power of design-driven product development. That’s why more than one million designers, product managers, marketers and other stakeholders at so many of the world's most loved startups, agencies, & corporations use InVision every day, including Uber, Evernote, Twitter, Adobe, Salesforce and many more. Local University - Search Marketing Seminars Created Specifically for Small Business Owners.