Www.forbes. 6 Tips for Effective Long Form Blogging on LinkedIn. This is a guest contribution from writer Sarah Blanchard.
LinkedIn is a social media network that, like Facebook, gives users a personal and business profile to highlight their accomplishments, and connect professionals across various industries. Unlike Facebook, however, LinkedIn also has additional features which allow for long form content which provides a unique opportunity to attract additional attention to individuals, businesses and bloggers who use this feature effectively.
Once published, long form content on LinkedIn is initially shared with the publisher’s network, but the content has the ability to spread much further with likes, comments, and sharing. Posts which are shared by high profile personalities or famous business leaders, such as Bill Gates, Richard Branson, can reach millions of people and provide invaluable exposure to the business that created the content – which might just happen to be your blog. Source. 1. 2. Source. 3. Most Popular Facebook Post Lengths ￼ Source. Social Media Marketing: How to Use Social Media for Marketing.
6 Strategies to Add to Your Social Media Marketing Plan for 2015. Did you know the average person spends 4 years looking down at their cell phone over a lifetime?
To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening I noticed every one of my family members scrolling through their social feeds, excluding my nephew; he’s 6 months old, but oddly always gravitates towards the iPhone (although it’s typically just an attempt to eat it). This is all somewhat depressing, but as my mom recently explained Facebook has given her the power to reconnect with friends and even family members that she hasn’t spoken to in over twenty years. We’ve all heard stories of long-lost siblings, lovers, and guardians finding each other via social platforms. We all know that social media is critical to every business’s marketing initiatives.
. #1: Build a Community Rather Than a Number of Followers Have you ever looked through the people you follow on Twitter or Pinterest? 2. 3. 4. A Step-by-Step Guide to Creating a Social Media Strategy. If you remember just one thing about social media this year, let it be this: you can’t just “wing it” anymore.
When so much of your business is now influenced, even dependent, on your social media success, having a plan is essential. With this in mind, HootSuite University has created a simple, step-by-step Guide to Creating a Social Media Strategy. Download Now This 5-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals.
7 Sites for Free (and Beautiful!) Stock Photos. By now, many of us in the presentation business have heard the mantra, “visual is viral.” But just how seriously should we be taking it? Pretty seriously, it turns out. The proof is in the numbers. Content with relevant images gets 94% more views than content without (images used in SlideShare decks from 2013 to 2014 increased by a whopping 53%, according to CMO.com). And infographics on SlideShare get liked 5x more than presentations. So how exactly do you reap the benefits of a highly visual presentation?
Be Relevant The photos you select must be relevant to your presentation topic, high-resolution, and captivating. Relevancy is critical because as you would suspect, research shows that irrelevant pictures can complicate learning for your viewers instead of simplifying the comprehension process. For example, if you’re sharing stories from your experiences as a raving sports fan, don’t try to be clever and use a photo of a rotating fan that you use to cool your house. Choose Quality 2. 3. Developing a Social Media Strategy in 7 Steps. Social Media Strategy in 8 Steps. Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max.
You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall.
I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary) One of the major theses we employ in our social media strategy process is this: Companies should focus more on how to BE social, and less on how to DO social media. Step 1: Build an Ark Nobody should “own” social media strategy in your organization. Step 2: Listen and Compare.