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Social Media Strategy in 2017: How to Create an Extraordinary Strategy. Crafting an effective social media strategy to help you achieve your goals can be a real challenge.

Social Media Strategy in 2017: How to Create an Extraordinary Strategy

Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. There are so many goals we could potentially focus on – like brand awareness, engagement, traffic, and signups, to name a few. The Ultimate Mobile Social Media Strategy Guide. I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets.

The Ultimate Mobile Social Media Strategy Guide

Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to think that the content we create on desktops and laptops will end up on dozens of different screen sizes before all is said and done. 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer. We are very grateful for all the research that has been done on social media.

5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors, and made us better marketers. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover someunder-the-radar insights to help supercharge your social media marketing strategy as we head into 2017. In this post, I’d love share what we discovered and bring you some insightful and surprising social media studies of 2016, sharing the key findings and actionable takeaways you can try today. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you! 1. 79% of U.S. adults are on Facebook, more than twice the percentage of adults on Instagram (32 percent) Instagram, coming in second, has 51 percent of its users using it daily. 2. 4. 5. 1. 2. 3.

Social Media Analytics Tips: 7 Ways to Get The Most Out of Your Data. How do you know what’s working with your social media?

Social Media Analytics Tips: 7 Ways to Get The Most Out of Your Data

And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. With this framework, you can easily identify successful posts and understand why they did well.

Social Media Scheduling

Social Analytics. Social Psychology. Instagram. How to Create a Social Media Marketing Plan From Scratch. This post originally published on July 16, 2014.

How to Create a Social Media Marketing Plan From Scratch

We’ve updated it here with new research and stats and a cool new infographic. When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing strategy could feel the same way. If you’re starting from square one, it might feel equal parts thrilling and overwhelming. How To Create A Social Media Marketing Plan In 6 Steps. So now you need to create a social media marketing plan.

How To Create A Social Media Marketing Plan In 6 Steps

No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. How to Choose the Best Social Media Marketing Tool for Your Business. Paralysis by analysis.

How to Choose the Best Social Media Marketing Tool for Your Business

I’ve totally been there, so many times. Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you. The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals, because it can help you drive traffic and engagement, as well as measure how you’re doing. Each tool has its strengths and there’s no single perfect tool for everyone. Your Go-To Social Media Checklist for Your Next Update. Before you hit the Publish button or send an update to the queue, what do you do? Quite often, I find myself publishing instinctively and sometimes failing to consider all the necessary questions and guidelines for what makes a wildly successful, viral—and valuable!

—social media update. To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. From our experience and our research, 12 items stand out, making for a super slick checklist. How'd They Do That? 7 Techniques of Successful Social Media Sharers. People are brilliant and amazing.

How'd They Do That? 7 Techniques of Successful Social Media Sharers

I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?” There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods. So I’ve gone about trying to figure them all out. Check out my DIY tips below for putting together each of these strategies. 1. Notice the shortened URL in the above tweet from Moz? They’re using a custom short URL: mz.cm. Cool! 15 New Social Media Templates to Save You Even More Time.

Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and with more confidence).

15 New Social Media Templates to Save You Even More Time

When I’m in a pinch or into something new, one of the first places I turn is toward a template. I’ve built a stash of headline formulas, social media updates, and more to help organize my mind when it comes to working fast and learning something new. Templates can be a lifesaver and a time-saver. I have my favorite go-to templates, and I was also able to dig up a huge number of others, created by some really amazing folks who are generous to help us all work smarter. Ebook: 25 Actionable Social Media Strategies to Try Today. We’re incredibly grateful to have the chance to learn from others and experiment for ourselves with what works best on social media.

Ebook: 25 Actionable Social Media Strategies to Try Today

And we’re so very happy to share our best strategies with you! To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below. We’ve included strategies for Twitter, Facebook, Pinterest, and more—all of which you can implement today, in just a few minutes and just a few clicks. Get your free copy of the Social Media Strategies ebook! Read further for a full list of the strategies that are included as well as a sample page from the book. Ebook : Social Media Strategies.