Ufunk.net - Art, Gadgets, Design and Amazing Stuff The Wisdom of Not Understanding Ben Radford Volume 22.3, Fall 2012 About two years ago during a conversation, a friend of mine mentioned a movie she thought I’d really like. In fact it was a documentary, and as a fan of docs, I was eager to hear more about it. I had indeed heard of the film, a New Agey jumble of pseudoscience and mysticism about supposed links between consciousness and quantum physics, produced by followers of J.Z. Not wanting to get into an argument with my friend, I just let the conversation trail off. She assumed that the reason she didn’t understand the film’s information was because she had no background in science. Most commonly, the person assumes, as my friend did, that the problem lies with the listener. Less often, the problem lies with the speaker’s inability to effectively communicate—perhaps he or she does not share the same native language as the listener, is disorganized, or has a speech impediment for example. Fuzzy thinking and fuzzy language often go hand in hand.
Create Digital Media | Beautiful iPhone App Development WebPlatform.org — Your Web, documented acti | Blog Actualités Web, Blog agence & actualités web Lyon Vous êtes-vous déjà demandé ce que signifiait framework, Symfony, back-end ou PHP ? Aujourd’hui, l’équipe technique d’acti vulgarise pour vous les rouages d’un outil très utilisé dans de nombreux sites web : Symfony. Un peu d’histoire Symfony est un framework français lancé en 2007 par l’agence web Sensio Labs. Le terme framework signifie littéralement “cadre de travail” en anglais : il apporte un ensemble d’éléments permettant de structurer un projet de site web. Historiquement, Symfony est une évolution d’un framework interne à l’agence Sensio, qui a été ouvert à la communauté PHP (un langage informatique) : cela signifie que son utilisation a été rendue accessible par tous, gratuitement. Pour l’anecdote, le logo représente les lettres SF, selon la volonté des créateurs de garder les initiales du projet de base : Sensio Framework. Le pouvoir du réseau Symfony est basé sur le système d’architecture logicielle bien connu qu’est MVC (Modèle-Vue-Contrôleur).
If You Love Your Brand, Set It Free Advertisement The practice of branding is undergoing a deep transformation — a change brought about by our kaleidoscopic postmodern culture, the development of communication technology and rapid globalization. In prior decades, brand managers aimed to establish their products and services primarily by way of consistency and repetition. A brand’s voice and message were to be the same, independent of marketing channel. The goal of the designer was to define identity systems that would ensure compliance and coherence in all of the brand’s manifestations, as codified in brand identity style guides. The Reasons For Brand Consistency It was a post-war time of optimism about the capability of standardization to drive progress — a notion whose origins stem from scientism, the industrial revolution and the workings of capital. Embrace Brand Fluidity But we now live in a different context. “The consumer now appears to believe that the brand should earn its public attention the way all of us must. (al)