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Porter five forces analysis

Porter five forces analysis
A graphical representation of Porter's five forces Porter's five forces include - three forces from 'horizontal' competition: the threat of substitute products or services, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers. Porter developed his Five Forces analysis in reaction to the then-popular SWOT analysis, which he found unrigorous and ad hoc.[1] Porter's five forces is based on the Structure-Conduct-Performance paradigm in industrial organizational economics. It has been applied to a diverse range of problems, from helping businesses become more profitable to helping governments stabilize industries.[2] Other Porter strategic frameworks include the value chain and the generic strategies. Five forces[edit] Threat of new entrants[edit] Profitable markets that yield high returns will attract new firms. Threat of substitute products or services[edit]

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