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9 trucs et astuces pour créer une FAQ efficace | SOS Lignes Ecrivain public. Jouez sur l’interactivité Vos réponses ont été travaillées, mais il se peut que vous soyez passé à côté de points très basiques ou que votre langage soit trop technique pour le lecteur. Laisser la parole à l’internaute en plaçant, par exemple, un « comment jugez-vous cette réponse ? » ou un « votre question n’est pas là ? En lui laissant une ouverture. Vos amis sont vos amis… Présentez votre site à ceux-ci et observez leurs réactions : les questions qui vont apparaitre dans la minute qui suit sont très probablement celles qu’il faudra intégrer à la rubrique FAQ. Limitez les questions abordées… 3, 4 ou 5 questions fondamentales seront de préférence traitées.

Mais pourquoi donc restreindre le champ premier de cette page ? Parce qu'en fait, malgré le souci légitime d’aider le visiteur, si vous rédigez un nombre de questions très conséquent, ce dernier aura une impression de « compliqué » ou de « complexe ». parties plus précises s’il le désire. Utilisez des questions vraiment courtes… m’adresser ?

A Blueprint for Writing How-To Guides for Your Site. There are numerous articles on this site about how to increase your website traffic and tips for bringing new visitors to your website. However, one of the things that many new website owners overlook is building a mailing list. A mailing list has the advantage of allowing you to continue to connect with site visitors long after they’ve moved on from that initial landing page. One way to get people to join your email newsletter is by offering a free how-to guide for doing so. If you’ve never written such a guide before, it can be hard to know how long it should be, where to begin the process, what format to offer it in and other little details that are typically learned via trail and error.

Below is a blueprint to help you through the process of writing your first how-to guide. The goal with these short guides is to give site visitors something of value so they will want to sign up for your newsletter and then keep offering them value so they’ll want to stay subscribed. Table of Contents. Atelier : comment mettre en place un plan de communication sur les ...

Best Social Media Articles of 2014. We’ve all been there. Your co-workers are standing around the water cooler, engaged in an animated conversation. You approach, hoping to chat about the latest episode of the Serial podcast. Then somebody asks, “Hey Matt, what do you think about Facebook Zero?” “Umm, it’s delicious?” Blank stares. “I can’t believe it doesn’t have any calories? What are we talking about, again?” Next time, don’t leave yourself out of the loop. Here are the 9 best articles about social media from 2014 Facebook Zero: Considering Life After the Demise of Organic Reach Social@Ogilvy The most important development for social media marketers in 2014 was undoubtedly the decline of organic reach on Facebook.

Marketers have had to reconsider how Facebook fits into the mix of paid, owned, and earned media. Why It Might Be Time to Completely Change Your Social Media Strategy Jay Baer at Convince & Convert Jay Baer offers a controversial solution to what he calls the “Reachpocalypse” on Facebook and social media in general. Can You Afford A 10-People Content Marketing Team To Be Successful? Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. Source: Michael Brenner makes an interesting list of all the various creative talents you would need in an ideal Content Marketing team. But while there’s no denying that this would be a dream team, it’s nothing like lean. Of course, he is totally right about the fact a combination of talents will get more done.

Not necessarily. As an Entrepreneur turned Marketer, I first wanted to use the term lean content marketing because I saw a lot of similarities between what SMBs needed to do with Content Marketing and what I had learned from the Lean Startup movement. Startups are small by definition and have limited resources. Would SMBs call a 10-person team lean? How Curated Content Performance Beats Original Content. Should I create original content or curate content from others? Many content marketers don’t EVEN consider this question. Why? They worry that curated content is NOT as effective as original content.

Even worse, they assume that curated content is of lower quality. Before we show you how to use these 2 types of content, consider the following: In 2013 we consumed over 4 zetabytes of digital content, a number so large that a new term was needed to describe it!!! What’s the big deal? We marketers know there’s a ton of content available in today’s always connected, always communicating world. Yet, roughly 67% of this digital content is created and consumed by customers according to Mary Meeker. Not such a rosy picture for your original content’s ability to get noticed. Therefore the challenge for marketers is: How do you get your content to stand out enough that to attract an audience and get them to take action when it’s mixed with other more relevant information?

Builds trustworthiness. How the right influencer strategy can amplify your content marketing. Scaling Content Marketing is the key area of focus for many marketers these days. A number of strategies are being offered by experts, social networks or distribution platforms including the most natural one to them: pay for play. As Mark Schaefer wrote earlier this year, Content Marketing could be the victim of its own success if content strategists don’t put in place strategies to overcome the content abundance that results in diminishing returns. Earlier this year, Facebook for instance admitted to de-prioritize the organic reach of content from Facebook pages as users are more and more publishing content to more and more friends.

The solution, they say? Buy ads to boost your post. And as LinkedIn and Twitter are also massively dependent on advertising revenue, this trend is here for good. As mentioned in my reply to Mark, I believe there are ways to overcome content shock and scale Content Marketing through Lean Content. Source: How to Create Social Media Images That Support Your Brand. Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company’s images more recognizable? Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity. In this article you’ll discover how to use simple design tactics to help your audience instantly associate your pictures with your brand. Find out to create social media images to support your brand. Listen to this article: Podcast (sme-show): Play in new window | Download | Embed You can also subscribe via RSS and iTunes. #1: Make Logo Size and Placement Uniform Determine a minimum size for your logo and apply it consistently across your social media images.

Keep the positioning of your logo consistent for the majority of your graphics—the best rule of thumb is to put it in the bottom right corner. Puma’s logo doesn’t distract, but still reinforces the brand. #2: Keep Fonts Consistent #3: Integrate Brand Colors Conclusion. How to Implement a Loyalty Program Using Social Media. Do you want to build stronger relationships with your social media followers? Have you considered launching a loyalty program? A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans.

In this article I’ll explain how to run effective loyalty programs with social media. Loyalty Program Basics Loyalty programs are ongoing campaigns that use rewards to create repetitive behavior among your customers. Participants take actions on a regular basis, and the accumulation of those actions is what benefits the company and the loyal audience. Since user actions must be easy and achievable, it’s better to provide small rewards on an ongoing basis rather than just one big prize for an action that only a few can complete. Discover how to implement a loyalty program using social media. To create a loyalty program, start by deciding on a business goal. Here’s how to run different loyalty programs using social media. #1: Reward Website Visitors How it works 1. 2. 3. Introducing The New Suggestion Engine: Bringing You More Relevant Content. Every business’s marketing objectives require awesome content. Whether you’re focused on building thought leadership, increasing brand awareness, boosting SEO, engaging with an audience, or generating leads, it’s no longer a question that content marketing is the answer.

You create content, you outsource content, you curate content. Content curation has indeed proven its efficiency as a potent element of your editorial line, especially in terms of inbound marketing. Now, the question remains: how do we turn this into a simple, scalable process? But as powerful as serendipity is, it’s not sufficient: an effective editorial line needs density, regularity, rhythm – you need relevant and rich content to feed your presence on many media (social media, sites, blogs, newsletters) throughout the day. The suggestion engine may be only one part of; but it’s a key part.

Here comes SSE: Smart Suggestion Engine. What’s new compared to the previous version, and just how smart is it? Lee Odden Tackles Influencer Marketing in 5 Simple Steps #CMWorld. At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio this week to learn about all things content marketing. Our agency, TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market the conference through influencer eBooks. Saying we’re big fans of the event is an understatement. As it happens, my first session at Content Marketing World was presented by our CEO, Lee Odden on the topic of influencers and content marketing.

What is an influencer? In a recent interview featured in Ann Handley’s Entrepreneur Magazine column, Lee described influencers as having “subject matter authority, credibility amongst a network and most importantly, the ability to affect actions amongst a network.” For content marketers, the challenge is to move past the “how can we gain entry into the influencer’s network?” Step 1: Influencer identification. M-learning, E-Learning, and Technical Communications. Publication automatique sur Facebook: 5 applications incontournables. Les réseaux sociaux ont pris une place de plus en plus importante dans le marketing internet d’aujourd’hui.

Cependant, ils peuvent rapidement devenir très consommateurs de temps si vous ne les utilisez pas de la bonne façon. Dans un précédent article, nous avions vu comment être efficace sur les réseaux sociaux. Aujourd’hui, nous allons voir en particulier, comment publier automatiquement sur plusieurs groupes Facebook. Quand utiliser la Publication Automatique sur Facebook? La publication automatique sur Facebook permet un gain de temps considérable, surtout si vous faîtes partie de nombreux groupes Facebook. Quelques Conseils & Prérequis Utilisez les outils de publication automatique sur Facebook pour diffuser du contenu de qualité. 4 Applications de Publication automatique sur Facebook Après avoir passé plusieurs jours à rechercher et à tester différentes applications, je vous propose un comparatif des 5 applications qui ont particulièrement retenu mon attention. Slack Social HootSuite. Rédiger pour le web : contraintes d'ergonomie et de référencement.

Comment bien rédiger pour le web ? Écrire les contenus d'un blog professionnel ou d'un site web d'entreprise exige la prise en compte de différents paramètres propres à l'écriture en ligne : comme l'ergonomie (confort de lecture), les règles d'optimisation du référencement, ou encore le choix des mots-clés et la gestion des liens. Voici quelques bonnes pratiques pour bien démarrer dans l'écriture web. Définir une ligne éditoriale, planifier, mettre en place une veille De cette étape dépend un certain nombre de procédés d'écriture qui seront mis en place pour la création de contenus (ex : ton des articles) il est donc nécessaire au préalable de : Définir et garder à l'esprit le profil type du lecteur auquel on s'adresse (âge, catégorie sociale, intérêt, connaisseur ou non du sujet, etc.)

Adopter un style/ton en conséquence (informatif, polémique, divertissant, etc.) Écriture web : contraintes de référencement naturel et d'ergonomie L'importance du titre et de l'accroche Le titre d'un article. The Ultimate Content Marketing Tools List.