Management. The surprising business model of OTT2 messaging apps. [In the first part of this two-part blog post, we introduced a second tidal wave of mobile ecosystems (after Android/iOS), mobile-first and twice over-the-top (OTT²): messaging apps.
OTT² ecosystems drive engagement by commoditizing hardware, apps and services. In part 2, Stijn Schuermans explores the unexpected way in which the engagement from messaging apps is monetized. The Steve Jobs email that outlined Apple’s strategy a year before his death. In 2010, a year before his death, Steve Jobs outlined Apple’s strategy in an email to the company’s 100 most senior employees.
He heralded the “Post PC era,” vowed “Holy War with Google,” promised to “further lock customers into our ecosystem,” and warned that Apple was “in danger of hanging on to old paradigm too long.” From: Steve Jobs <firstname.lastname@example.org> Date: October 24, 2010 6:12:41 PM PDT To: ET <email@example.com> Subject: Top 100 – AHere’s my current cut.Steve1. 2011 Strategy – SJ - who are we? 37 Signals Says Screw Growth And Dumps Its Products. 37 Signals, the Web design company that created Ruby on Rails, Ta-da list, Highrise and a bunch of bestselling technology business books, has changed its name and will drop all but one of its products.
Fifteen years after its founding, the company will be known by the name of its most successful product: Basecamp. The project management tool, which is now ten years old, has over 15 million accounts and continues to grow at a rate of more than 6,600 business customers each week. The fate of the company’s other products depends on finding the right financing and partners. They may be spun off under Basecamp’s partial ownership, sold off completely or left live but with no further development and no new customers. Basecamp expects that Campfire will sell in the “single digit millions” and Highrise will sell for “tens of millions.” It’s an unusual move for a technology firm. 37 Signals’ move then could be seen as a major step backwards. All Basecamp All The Time Thickest is Best. Deming's 14-Point Philosophy - Strategy Skills Training from MindTools.
A Recipe for Total Quality Quality matters everywhere in an organization. © iStockphoto The concept of quality is at the core of many of our ideas about effective management and leadership, and programs like Total Quality Management and Six Sigma have been at the heart of many companies' success.
We know now that quality needs to be built into every level of a company, and become part of everything the organization does. From answering the phone to assembling products and serving the end customer, quality is key to organizational success. This idea is very much a part of modern management philosophy. A New Business Philosophy We owe this transformative thinking to Dr. Bayesian Strategy. Hannibal Smith, the fearless leader of the A-team, always loved it when a plan came together and on that campy ’80′s TV show, they always seemed to, no matter how intricate and contrived.
It seems quaint now. In the real world, things rarely happen as we imagine they will. As Mike Tyson, another icon from the ’80′s, liked to say, everybody’s got a plan until they get hit and, like it or not, we all get hit, usually sooner rather than later. The Evolution Of Strategy. When we think of great strategists in history, from Sun Tzu to Alexander the Great to Clausewitz, we think of master chess players, leaders who personify timeless principles and can think two or three moves ahead.
Strategy has always been the sexy part of business, where boring Word documents and endless Excel spreadsheets give way to glorious PowerPoint decks. Here drudgery ended and modern day corporate generals could sit back and formulate plans for world domination. For better or worse, those days are over. The Importance of Strategy - Strategic Management. Common Types of Corporate Strategies: Strategic Management. It's Official! The End Of Competitive Advantage. Debunking 3 myths of agile marketing. Agile marketing continues to grow in popularity.
Why? The old “waterfall” approach to marketing planning and execution simply can’t keep pace with the speed at which prospects (and competitors) can move in the superconductive digital world. In a Forrester report earlier this year, from which the graph below was excerpted, analyst Laura Ramos wrote, “The traditional annual planning routine is ripe for extinction, as 69% of our B2B marketing leaders say that conditions change too quickly to keep plans current. Accelerating the test, revise, and run cycle on campaigns can help marketing compare planned activity with actual results better.”
However, agile marketing is itself a work-in-progress. Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles) Steve Jobs talks marketing strategy in a internal NeXT video (1991) Porter five forces analysis. A graphical representation of Porter's five forces Porter's five forces include - three forces from 'horizontal' competition: the threat of substitute products or services, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers.
Porter developed his Five Forces analysis in reaction to the then-popular SWOT analysis, which he found unrigorous and ad hoc. Porter's five forces is based on the Structure-Conduct-Performance paradigm in industrial organizational economics. It has been applied to a diverse range of problems, from helping businesses become more profitable to helping governments stabilize industries. Other Porter strategic frameworks include the value chain and the generic strategies.