The Pyschology of Influence and Sharing The NYTimes recently covered researchout of the University of Pennsylvania to understand the drivers of the NYTimes "most-emailed" list which appears on their site and reflects what stories readers are sending around the most. I continue to believe that psychology is the next rediscovered territory for marketers. With all this talk about behavioral marketing you would think psychology is downright passe. My team at Ogilvy has been spending a fair amount of time re-examining Cialdini's drivers of influence and persuasion in relation to social media.
New Firefox Add-On Detects Firesheep, Protects You on Open Networks If you're concerned about using open Wi-Fi networks because of Firesheep, the highly popular new hacking tool, you should check out BlackSheep, a Firefox add-on that makes surfing on open networks safe once again. Firesheep came onto the scene not too long ago. It's a bit of code that allows just about anyone to access your web accounts via session hijacking. Basically, anyone browsing on a non-password-protected Internet connection, such as a Starbucks network or even an airplane, has been at risk for having their accounts accessed by a total stranger. How to Customize Your Facebook Page Using Static FBML Important Note: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame. Is your Facebook page dull and uninviting? Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?” Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page? How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?
Mass Effect 3 Confirmed by Sony Russia Sony Russia’s tweet seems to have confirmed Mass Effect 3 will is the teased game at the upcoming Videogame Awards(VGAs). Here’s a rough translation from the tweet: “The company Bioware for premium VGA showed a teaser in which we can see the first shots of Mass Effect 3 – provides a screenshot for those who have not displayed. Jpg. Mass Effect 3 supposedly is going to be on both the Playstation 3 and Xbox 360. MLA EMTS Blog The call for posters and papers at MLA 2014 (held May 16–21, 2014 in Chicago, IL) has been announced. Proposals must be entered into the online system by 11:59pm CST on Friday, November 1st, 2013. Someone got a little sponsor-happy during program planning, so EMTS is on the program with 7 different paper sessions.
16 social media guidelines used by real companies In a post I wrote called the A-Z of social media for brands I decided that P stands for Policy. I'm not one for too many rules and regulations, but it is a good idea to define some clear guidelines to help staff (especially novices) to do the right thing. So let’s take a look at some real world social media policies and guidelines as used by companies. Zappos does a great job of summing it up in seven words, but the detail is also important and there are some fine suggestions here... Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so. Try to add value.
TIC et Seniors - TIC et Seniors 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
Vitrue: We make brands social Oracle Social Relationship Management delivers the first, unified solution for social monitoring, marketing, applications, engagement and analysis, and it fully integrates products from Vitrue including Publisher, Tabs, Shops, Games, Open Graph Object and Analytics. Sir Richard Branson To Unveil A Magazine App for iPad On Tuesday Word’s on the street that Richard Branson, chairman of Virgin Group, will announce a magazine app for the iPad called “Project” (nice name) on Tuesday. Several European media outlets have apparently received invitations for a special event, but it’s unclear whether Branson will announce the launch of the app or just offer a preview. Actually, no one ever heard of Branson’s iPad “Project” before.