Adobe Summit 2013: Predicting the Last Milliseconds of Truth. Adobe Summit 2013 started this morning with some major announcements. Adobe Predictive Publishing for Facebook, which aims to forecast social content performance to maximise engagement and ROI, will be deployed on additional social platforms later this year. It opens the gate to a better understanding of Social Media ROI, approaching it with a broader picture, linking it to direct marketing indicators and ad-servers insights. Adobe settled down strong arguments this morning to support its new products. The last millisecond Job Candidates Both Hurt and Helped by Social Networks Most social network users have heard of the consequences of having an unprofessional profile page, and know potential employers might look them up online. A summer 2009 survey conducted by Harris Interactive for CareerBuilder.com found that 45% of US human resources professionals used social networks to research job candidates at least occasionally. Respondents were most likely to use search engines such as Yahoo! or Google to check out job candidates online (41%), followed by Facebook (29%) and LinkedIn (26%). The findings were more likely to get candidates rejected than hired: 35% of HR professionals said social networking content had caused them to eliminate a candidate, while only 18% reported deciding to employ someone based on a profile. The top reasons for rejection were, unsurprisingly, “provocative or inappropriate photographs or information” (53%) and information about drinking or using drugs (44%).
Une définition des médias sociaux Voilà plus d’un an que ce blog est ouvert et je viens de me rendre compte que je n’ai jamais réellement pris le temps de fournir une définition des médias sociaux (contrairement à Cédric). Il existe déjà de nombreuses définitions mais je ne m’y retrouve pas tout à fait. Commençons par les définitions en anglais : Wikipedia – « Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content » ; Technology in translation – « Social media describes a new set of internet tools that enable shared community experiences, both online and in person » ; Duct Tape Marketing – « Social media is the use of technology combined with social interaction to create or co-create value » ; Social Computing Magazine – « Social media tools make it easier to create and distribute content and discuss the things we care about » ;?
GlobalWebIndex Today marks the release of a new stream of monthly infographics that showcase our latest data and highlight key trends in the global internet landscape. Our strategy with infographics is to focus on stunning design, producing interesting images that also educate and inform, so we hope you enjoy them. Our first graphic is a detailed exploration of Twitter usage in 2012, covering 3 key areas: [Click on the image to download the PDF] Remember, as a client, that these splits are just the tip of the iceberg with over 1,000 demographic variables available to segment the data We make these infographics free to the community. State of the Blogosphere 2011: Part 1 Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011. Who are the Bloggers? Bloggers and Traditional Media Brands in the Blogosphere: What do the bloggers say?
'Canned hunting': the lions bred for slaughter They are adorably cute, with grubby brown fur so soft it seems to slip through my fingers like flour. It is only when one of the nine-week-old cubs playfully grabs my arm with its teeth and squeezes with an agonising grip that I remember – this is a lion, a wild animal. These four cubs are not wild, however. They are kept in a small pen behind the Lion's Den, a pub on a ranch in desolate countryside 75 miles south of Johannesburg. Tourists stop to pet them but most visitors do not venture over the hill, where the ranch has pens holding nearly 50 juvenile and fully-grown lions, and two tigers.
Twitter Hire My social media marketing experiment and what it means for education. CLASSROOM 21 | by Greg Limperis A few months, ago I was trolling Twitter like I used to do only occasionally. You see, there was talk in February in my district that we were short on funding and due to that shortfall there would be cutbacks at our central office in order to ensure the money needed would still make it out to the schools. With this in mind, I decided to look at possibilities for employment on Twitter just in case I needed a new position. While trolling through Twitter, I came across a Tweet from Vala Afshar , Chief Marketing Officer (CMO) and Chief Customer Officer (CCO) of Enterasys .
Eventful Montreal Add Event partner Kim Garst: 4 Reasons Why Social Media Should be Taught in Our School Systems I saw a story recently about a school, named Ngee Ann, in Singapore where a math teacher gave problems to students and asked that the answers be "tweeted." These tweets were then projected on a screen at the front of the room, in real time! (1) Now this was not just some rogue, social media instructor who decided to try something new. Ngee Ann is what the Singapore government calls a "future school" and teaching using social media is encouraged.