99 Online Marketing Tools You Won’t Be Able To Live Without To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve for having to master so many different software tools, but if there’s one profession that requires knowledge of more tools than a Swiss army knife, online marketing is it. In this post, we’ll be rounding up our top 99 online marketing tools. In this list is (almost!) every tool you’ll ever need to master (almost!) every aspect of a digital marketing campaign, from PPC and SEO to social to content and email marketing. 9 Web 2.0 Sites to Publish Student Work Written by Mark Brumley Publish and Share Student Work Publishing educational technology enhanced content online, in eye-catching formats, is easier than ever. And, students love to publish their projects online and share with their family and friends. Use these easy-to-use web 2.0 sites to publish, share and celebrate student work. Two Publishing Categories
100+ Sites to Download All Sorts of Things These days you can find all sorts of things online, from audio books to flash files, from sound effects to CSS templates. Below we compiled a list with over 100 download sites that serve that purpose. We will also try to keep the list updated, so if your favorite download site is not here, let us know about it with a comment. Audio Books Goals and Metrics – Measuring Customer Engagement on the Web The notions of web presence and customer engagement aren’t new -- but are gaining in interest as web presence expands beyond the corporate website and as companies must know more about effective means of connecting to customers. Many questions swirl around understanding what engagement is, what defining characteristics should be measured and why, how to align metrics to goals, and which metrics matter the most. Context – or even hierarchies of context – plays a major role for selecting metrics, analyzing the data returned by metrics, and understanding what to do with the data. Engagement - like influence - is at heart an abstract.
Twtrland Launches Social Data Toolset for Businesses Social analytics platform Twtrland has been providing fancy stats about individuals for over a year, and today the Israeli startup behind it is launching a business-focused product called, unsurprisingly, Twtrland for Business. The new service provides the ability to track accounts on Twitter, Facebook and Instagram, monitoring KPIs like brand impressions and the number of new followers against rivals’ performance. It can break down your social audience by age, location, interests and attributes such as whether they’re a celebrity, a power user, casual user or social media novice. Twtrland for Business also suggests the best time of day to tweet about particular topics or particular audiences, and allows you to identify key influencers in your audience based on filters such as their location or skill set. If this all sounds kind of familiar, it’s because there are plenty of other products on the market that offer similar services, not least The Next Web’s own Twitter Counter.
Twitter Search, Monitoring, & Analytics With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for.
99 Resources To Research & Mine The Invisible Web College researchers often need more than Google and Wikipedia to get the job done. To find what you're looking for, it may be necessary to tap into the invisible web, the sites that don't get indexed by broad search engines. The following resources were designed to help you do just that, offering specialized search engines, directories, and more places to find the complex and obscure. LinkedIn: The Beginner's Guide Update: This post was updated October 2013 to reflect current statistics and tools. LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a powerful influence on connected job seekers, brands, recruiters and industries. Founded by Reid Hoffman in 2002, LinkedIn has grown to 225 million members in over 200 countries, making it the world’s largest professional network on the Internet (by comparison, Twitter has more than 500 million registered users, and Facebook has surpassed one billion).
NodeXL The simplest, easiest way to get insights into networks, try the free and open NodeXL! Network Overview Discovery and Exploration for Excel 2007/2010/2013 NodeXL provides support for social network analysis in the context of a spreadsheet. See: