background preloader

What is Inbound Marketing?

What is Inbound Marketing?
The proven methodology for the digital age Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. How to interpret the graphic Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters. Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Major themes: Make marketing people love. Attract Blogging- Inbound marketing starts with blogging. Convert Close

Related:  Module 3 Audiences: Reading MaterialModule 9 SEO & Social Media Monitoring: Reading MaterialMarketing Tools

My 5 best career lessons for aspiring digital marketing professionals I’ve been in the digital marketing space for nearly 8 years now, 7 of those within the online gambling (igaming) industry with brand such as and later the Betclic Everest group of brands. Whilst there’s a lot of great career advices out there from very smart people, I’ve often found it hard to identify myself with those people typically writing such career advice posts. They either tend to be HR people themselves or some kind of career coaches. These 5 career advices are such I’ve picked up along the way. Part of writing them down is to share them with you, part is for myself, in the writing process, to reflect over them and not repeat the same mistakes again. 1.

10 Things to Never Share on Your Company’s Social Media Accounts There's a time and a place for everything, and the open, personable atmosphere of social media might make it seem like anything can be appropriate if posted with the right hashtag or paired with the right quip. While social media certainly allows for more flexibility in content and voice than more traditional marketing platforms, you still have to be careful when publishing a new post. If you're running an active campaign for your company on social media, make sure you never post or share any of these types of content: 1. Political Views. A bit of controversy is actually a good thing for your business in the context of a content marketing campaign; declaring a strong stance on a debatable subject can build loyalty among a strategic portion of your audience while simultaneously stirring the pot for more engagement and discussion.

The Complete Guide to Wordpress Opt-in Forms *Pre-intro: Whoa, this is one huge article (5000+ words), but it has everything you will ever need regarding opt-in forms and list building for WordPress. I promise, you will not have to look anywhere else and waste your time trying to find your perfect opt-in plugin or widget because all you need is right here, updated regularly! So, go grab yourself a nice cup of coffee and enjoy your reading Last update: November 27, 2014 – Check update log List building has always been a great way to make some extra money, to bring more readers to your new blog post or just getting in contact with your fans and followers. 11 Key Performance Indicators to Help Improve Your Marketing Summer's almost over, and you know what that means! While "Football!" and "The kids are back in school!" are both acceptable answers, neither was the answer I was looking for. No, the arrival of Labor Day means it's time to start working on 2015 marketing plans, because there's no single activity you can carry out that has as much impact on your business results. We feel so strongly about the importance of approaching marketing planning with discipline, preparation, and deep critical thinking that we're devoting 8 posts to the subject over the next 4 weeks.

How Can Your Business Benefit From Using Google Plus Google Plus has been around for quite a while now and people are using it and it is truly enhancing their business successes. If you aren’t using it on a regular basis, it is time to start learning how to take from it all that you can. It will be well worth the effort. Digital Tribes - Creating Behaviour Change in Users - The UX Review Everyone is a customer for something. As UX designers we should be aiming to influence customer behaviour in order to persuade them to take action for the benefit of the brands we work for. One way we can do this is by tapping into the theory of digital tribes and the group behaviour they inevitably create. We are all part of a tribe of some sort, whether that be around an interest, a hobby or an organisation.

The Top 14 Content Marketing Trends of 2014 2014 was a busy year for marketers. Content Marketing hit the big time, brands and agencies embraced micro-content, and video marketing proved that it is here to stay. Here are the 14 biggest content marketing trends we saw in ’14: 1. Content Marketing is the New Norm Content Marketing has come a long way since its days as a buzzword. The Wordpress Plugin that DOUBLED My Conversions If you haven’t visited the homepage of in a while, take a look. A clean, minimalist landing page, and a picture of my sexy Jewish fro. The WordPress plugin behind the look has DOUBLED the sign-ups/conversions for the Okdork blog. Now for every 100 visitors to Okdork 14 sign up for my email list.

3 Key Marketing Metrics to Track in 2014 Are you looking for a better, more efficient and all around more valuable way to track the growth of your business online? Is your current metrics letting you down when it comes to showing you the true opportunities and threats your business is facing? Read on to learn about a 3 key marketing metrics that you need to be tracking as you move forward in 2014 and beyond. 1. Referral Traffic Hey SEO Guys! Whats With All The Content? Why do SEOs Love Content? If you’ve been following the industry for more than a month you’ve probably noticed the strong emphasis on content. If you’re not familiar with SEO, or have a brief understanding, this might seem a little odd.

Related:  Inbound Marketingbellashahsuvaryan