What is Inbound Marketing?
The proven methodology for the digital age Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. How to interpret the graphic Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters. Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Major themes: Make marketing people love. Attract Blogging- Inbound marketing starts with blogging. Convert Close
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