The Expanding Role of Marketing in SaaS Companies The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. Steve Patrizi created the schematic above that illustrates the idea beautifully. In traditional go-to-market models, marketing teams fill the very top part of the funnel. When a potential customer enters the consideration phase of the buyer journey, the marketing team transitions the lead to his sales account executive, who educates the customer from the consideration stage through purchase. In the new model, marketing shepherds the customer from awareness through some portion of product evaluation. In freemium products, marketing cares for the customer through most of the product evaluation stage, at which point either customer success or sales closes the deal.
Google SERP Snippet Optimization Tool Notes If you select the Add a date checkbox, today's date will be filled in automatically. If you plan on publishing your web page at a later date, you can still edit the date input field manually. In most cases, the date Google shows in the SERP snippet will match the date it found in your page content (for example, the date a blog post was first published). Startup Best Practices #11 - The 9 Box Matrix Talent Model McKinsey developed the 9 Box Matrix in the 1970s to help GE prioritize investments across its 150 business units. Not all business units were equally attractive. Some should receive investments and others should be divested. The 9 Box Matrix evaluated business units on two dimensions: industry attractiveness and competitive strength of the business unit.
FREE Payment Gateway & Fraud Protection Online Credit Card Merchant Accounts from CDG Commerce Our primary area of expertise has always been Internet merchant processing. This is an area that has often been considered “too risky” or “too complex” by most typical banks and ISO’s. At CDGcommerce, we’re intimately familiar with all aspects of Internet merchant processing and this is our primary area of expertise. Our staff has worked with every major Payment Gateway, Shopping Cart and Billing Application in the Internet industry, giving us a strong level of expertise with which to advise our merchants and resellers. textorizer Textorizer allows you to make pictures formed with text. It is best described by the sample images below. Although there are many versions around, the only one that is continuing to supported is this one. Excoffizer takes a picture and produces a vector rendition of the picture, made of parallel lines of varying thickness. It is inspired by Roger Excoffon's pictograms for the 1968 Grenoble Winter Olympics.
5 Reasons Why Your Team Gets Stuck With Inbound Marketing — Point Nine Land The most questions I received were about the reasons why you get stuck in some stages and how to solve that. So I’m answering them now and here is the list of the 5 most common problems I’ve seen among teams and some hints on how to solve them. [I’m sharing these but in any case I pretend that it’s easy to get unstuck and I myself continue to fall in these traps. It’s not because you’ve managed to stop smoking that you won’t ever smoke again :-)] 1 — You didn’t find your marketing “North Star” yet
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Citation Labs Link Prospector (because we all want to be one of the cool kids.) Garrett French is one of the smartest people I know. An absolute A-List thought leader. If you’re not using any of Citation Labs tools, I suggest you start immediately, before your competition does. — Eric Ward When it comes to link building, there are many ways to acquire links. No matter what you do or which vertical you’re in, in order to rank well you need quality pages hosting your links.
Over 100 Incredible Infographic Tools and Resources (Categorized) This post is #6 in DailyTekk’s famous Top 100 series which explores the best startups, gadgets, apps, websites and services in a given category. Total items listed: 112. Time to compile: 8+ hours. Follow @DailyTekk on Twitter to make sure you don’t miss a week! Update: Be sure to check out our latest post on infographics: Infographics Are Everywhere – Here’s How to Make Yours Go Viral.