peter/ruby_basic - GitHub Enterprise Social Intelligence Platform This is the first in a series of posts by Candy Chang, an intern from my alma mater whom I had the pleasure of hosting this past week. She put together a summary of NetBase’s social intelligence report on Sennheiser, a German headphone manufacturer. My generation has grown up with parents always tugging earphones out of our ears or yanking headphones off our heads, warning us about our imminent deafness. But after taking a look at NetBase’s social intelligence report on Sennheiser, I might just hold that thought. This is a pretty important observation, because that means all headphone manufacturers have a chance at getting into the lead if they can just figure out how to make themselves the most durable brand (or at least seem like the most durable). Also shopping for headphones or curious about Sennheiser and too lazy to scroll back up to the link? Not enough time?
Why Meta Matters - SEO Strategy Basics — Dapper Fox Design - Branding + Website Design There are two forms of Meta that matter the most: Meta title and Meta description. Look at your page tab in your browser and you'll see the Meta title. It's right next to your favicon (what's a favicon?) and is normally taken from the first heading on the page. The site title is actually created for you when you create the site, so you don't need to worry about altering your meta title in Squarespace! Meta descriptions are incredibly useful meta tags because they explain to search engines what your page is about. Adding a meta description in Squarespace:
When Promoting Link Bait, Twitter is King! A few weeks back we were promoting a link bait article on digg. Before long, the submission hit the front page but in a matter of minutes was then buried. In the meantime, however, it was quickly picking up steam on Twitter. Within a few hours, the article got picked up by a major online news source, retweeted, and it exploded from there. (and is still going 3 weeks later) As of today, the link bait article that went viral on twitter has 32K backlinks (according to Aaron Wall’s SEO toolbar) many from highly trusted websites and news sources. Because it’s a client, I can’t link to the site or link bait piece (trust me, I REALLY want to). The goal of link bait First, some background…If you’re well versed in the art & science of link bait, you can skip this section. The trick to link bait, however, (beyond having FANTASTIC content) is making sure that content gets in front of the right webmasters. Social Bookmarking & News Sites Why Twitter is King
SERPs As One Of The Factors For Measuring The Success Of The SEO Campaign In The Long Run We SEOs know that once the client signs the SEO Contract – The expectations are: Page 1 Position 1 ranking on the search engines andLoads of target traffic with conversions taking place regularly. But, we also know that when we start working on an SEO campaign, we follow a certain procedure for on-page and off-page factors – and after regular monitoring and measuring of the analytics, we try to achieve the following objectives step by step. Maximize the visibility all over the webWork on the website to making it more rich in content and error free HTMLSolve cannonical issuesEliminate duplicate content issuesAdd more meaning to the images of the websiteWork on many other technical aspects of the website like HTTP headers, 404 pages, 301 redirects etc.Help establish an online brandHelp establish a good online reputation The main goal is to achieve targeted traffic and we all know a high CTR is possible when your website ranks on page 1 and preferably on first three positions. Read Further….
Content: The New Marketing Equation 13 Killer Link Building Strategies For 2015 (And Beyond) Please enter your name and email address below to receive the ebook - “The Ultimate SEMrush Playbook” - sent to your inbox for instant downloading. Hard Thoughts About SEO & Link Bait Is creating link bait good SEO? Emphatically, yes! If it does not get links it is not link bait. If it does, then people are finding value, which is exactly what the search engines want to reward. But what is link bait, what makes it work and why does it fail? What Is Link Bait? Link bait is content designed from conception to go viral. In theory, if you to create the perfect viral link bait, people keep sharing and sharing until everyone on the Internet sees your creation. In the diagram above, you send your link bait to four people. Great link bait earns links. Just like SEO, making link bait work is difficult. Link Bait Strategies Over the years, link builders have identified a few common link bait strategies. News StoriesDebate ArticlesAttack ArticlesResource Lists, How-to Articles and InfographsHumorous StoriesIncentive Pieces (Contests, Awards) A good place to learn about each strategy is The Link Baiting Playbook: Hooks Revisited by Todd Malicoat. Link Bait Is About Links Noise Timing