Setting Up Your SEO Project / Agency for Success The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. For the past 1.5 years, I have been the Client Development Executive for Distilled's NYC office. I helped open this office in June 2011, and at the time we were struggling as an office because we had few leads, minimal recognition in NYC, and massive competition from both local bespoke agencies and larger full-service agencies. Within 6 months, I was able to ensure the SEO consultants were at full capacity. Currently, my role entails working with both amazing big brands and innovative startups to help Distilled consultants solve pain points and define scalable solutions (usually not pertinent to SEO). This post was written for SEOs who are client-facing and those who manage their own agencies. For SEOs: how to set up your project for success Why the cycle of sadness is so important I'm going to start off with something to wake everyone up. Dear Mr. or Mrs.
Why Meta Matters - SEO Strategy Basics — Dapper Fox Design - Branding + Website Design There are two forms of Meta that matter the most: Meta title and Meta description. Look at your page tab in your browser and you'll see the Meta title. It's right next to your favicon (what's a favicon?) and is normally taken from the first heading on the page. The site title is actually created for you when you create the site, so you don't need to worry about altering your meta title in Squarespace! Meta descriptions are incredibly useful meta tags because they explain to search engines what your page is about. Adding a meta description in Squarespace:
Turning SEO Link Building into SEO Audience Targeting with Twitter profiling Admit it. You’ve sat in a meeting with your SEO Agency and thought, “surely, this shouldn’t work”. Endless, near irrelevant “guest posts” at best, “article submission” and “directory link building” at the very worst. For the past decade, “SEO” and “Marketing” have been allowed to remain almost entirely different disciplines. With a few exceptions, the vast majority of the SEO industry has been allowed to stumble along without a second thought to who they are targeting, where those people might be, and how best to reach them. Today, I want to share a combination of a few simple tools that actually help us identify our target audience, show us who might be influencing them and how to identify what content those influencers share. SEO has finally arrived at the intersection between search engine rankings and real marketing. Start by identifying Your Audience Let’s think about an audience and do some imaginary targeting for a moment. Let’s return to our market research scenario.
13 Killer Link Building Strategies For 2015 (And Beyond) Please enter your name and email address below to receive the ebook - “The Ultimate SEMrush Playbook” - sent to your inbox for instant downloading. DistilledLive | Big Data vs. Personas for Content Planning 18 Free Online Competitive research tools When you are thinking of building a new marketing strategy for your brand/product, one of the things you look at is how your competitor is faring in terms of content & execution. It can always act as a source of inspiration or a new thought as to how you can improve your own services looking at your competitor’s execution. Competitive Data is the best source for your brand to modify your own plans rather than your assumptions. There are various tools (free/paid) which makes your life easier to spy on your competitors in the digital age. SEO Competitive Tools Search Engine Traffic is one of the most sought after traffic sources for brands. Open Site Explorer One of the many tools which fall under Moz, you can go to to get started and compare up to 5 websites to look at website relevant metrics. Linking Root Domains tell you the external linking websites (or backlinks) to the main page. ScreamingFrog SEMRush Ahrefs How many backlinks to the website? SocialBakers
Product Tour | Kanban Tool – Online Kanban Boards | Visual Project Management Software Online Kanban Boardsreal-time visibility into what people are working on organize your work and projects with cards placed on Kanban board visualize, control and optimize your workflow use mouse or touchscreen to drag & drop tasks limit work in progress to prevent bottlenecks collaborate in real time with team members track multiple projects on one board using horizontal swimlanes Insightful analytics gain full control over your project analyze workflow and remove any bottlenecks monitor and improve your work efficiency predict when you will get the job done basing on previous performance use breakdown charts to get quick insight into project status measure cycle time using cumulative flow diagram Visual Project Managementsmarter way to manage workflow organize your work into projects invite people and build project teams use online Kanban boards to share and collaborate on work to do Online Documentsorganize, share and collaborate in real-time free trial - no credit card required Kanban Card
4 Free Keyword Research Tools Stop! Before you even begin writing content for your website—in fact, before you buy your domain name—you need to do some keyword research. If you continue without it, you risk derailing the entire SEO campaign from the get-go. Keyword research is utterly imperative for SEO. Why? Adwords Keyword Planner Now, to be clear, the Google Adwords Keyword Planner is meant for creating Adwords campaigns. Soovle.com This free tool is not as comprehensive as Adwords’ Keyword Planner, but its simple function serves a very important purpose. Ubersuggest In the same vein as Soovle is Ubersuggest, a keyword research tool that takes what Soovle does live and gives you a huge, alphabetical lineup of possibilities in a results list. Screaming Frog Finally, I present to you the Screaming Frog. With these tools in stow, you will have little trouble figuring out how best to align your keyword strategy.
Whiteboard Friday - Creating Marketing Personas The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Hey Gang, This week we've got a special guest in Whiteboard Studios, Ian Lurie of Portent Interactive. Ian and Rand discuss the marketing tactic of creating "personas." Turns out this is not just a fun way to kill time over a few pints--it can also be an important tactic in evaluating your customer base for both marketing efforts and product development. While it may seem a little far-fetched at first, Ian makes a compelling case both in this video and in several posts on Portent Interactive's blog, for the use of Persona modeling. Due to the length of the video and size of the file, I'm testing out Google Video this week in order to avoid having to serialize this installment, like I've had to do with YouTube in the past. UPDATE from the SEOmoz team: Oops! UPDATE from Rand: Don't miss Ian's 4-part blog post series on Personas: