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2014 Industry Survey

2014 Industry Survey

Google announce the SEO friendly way to link | LinkRisk WARNING: Look at the post date, this was an April Fools post… please stop implementing it To sort the confusion in the SEO world surrounding link building and link penalties, the world’s leading search engine has today released a new Google approved, guaranteed to get you to the top, fully white hat way of declaring your links as being for SEO. Introducing rel=”counts-twice” We all know about rel=”nofollow” to remove SEO benefit, we also know about rel=”noindex” to keep those bots away from your content and we also have rel=”canonical” to eliminate duplicate content – now Google have introduced a new rel tag that is guaranteed to pass the maximum SEO benefit. Earning good links is hard – so you want to maximise the value of those links and what better way to maximise the value than to get twice the benefit per link placed Twice the juice per link That PR3 off topic blog comment – Thats the equivalent of a PR6 now! An anonymous Google spokesman has been quoted as saying You found it!!

International SEO Tips – What Are the Game Changing Factors? Motoko Hunt | March 18, 2014 | 3 Comments | inShare35 It's time to refresh the key action items or best practices for International search engine optimization. When I was at SES London in February, I received lots of great questions from search engine optimization (SEO) practitioners around Europe at the International SEO session and Meet the Experts roundtable. International SEO Best Practice One of the key goals for International or multilingual SEO is to make each of your global website as local as possible. 1. 2. 3. 4. 5. Google says in Webmaster Help Forum, “Q: Is the server location important for geotargeting? A: If you can use one of the other means to set geotargeting (ccTLD or Webmaster Tools’ geotargeting tool), you don’t need to worry about the server’s location. 6. 7. So, which one is the game changer? There is not one action that is a game-changing factor. There are times that one or more of these items could become a game changer. Some items have more impact on certain markets

Web Sites - Seven Dead Ends on Your Website--and How to Fix Them Today You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those visitors. But once you have them, are you making the most of those visits? Or is your site sending them down one-way, dead-end streets? Sadly, most websites are filled with dead ends. Here are seven blind alleys that are probably on your site right now. The following seven dead ends are all common, huge missed opportunities... 1. Amazingly, most marketing websites have pages that just stop. Great websites have pages designed specifically to gently guide visitors toward actions, toward next steps. Detour: Add calls to action at the bottom of your services pages, offering to answer questions, start a conversation, get in touch. Detour: Add internal links throughout your site, directing visitors to related, high-value pages. 2. 3. Does your site have a search tool? "Did you mean...?" 4. 5. 6.

‘Disavow Links’ Data Not A Google Ranking Signal…Yet Google is not using data from its Disavow Links tool to hurt sites that are being disavowed in search results. That is according to Google’s John Mueller. Do you think data from the Disavow Links tool should be used as a ranking signal? Let us know in the comments. The topic came up in the Google Webmaster Central product forum (via Search Engine Roundtable). Dear Web master, We recently received a notice from Google stating that they have levied a penalty on our website as they “detected unnatural links” redirecting to our website. The only way we can remove this penalty and help Google reconsider putting our website back in their index is by removing these links and we need your help for the same. Following are the details of the links: they have given me list of Links of my website with majority comments links . We would like to bring your notice that failure to remove these links would require us to file a “Disavow Links” report with Google. Regards, name of person website name

12 Ways to Increase Traffic From Google Without Building Links Link building is hard, but it's not the only way to make traffic gains in Google's search results. When I first started SEO, building links wasn't my strong suit. Writing outreach emails terrified me, and I had little experience creating killer content. While off-page factors like links typically weigh more heavily than on-page efforts in Google's search results, SEOs today have a number of levers to pull in order to gain increased search traffic without ever building a link. For experienced SEOs, many of these are established practices, but even the most optimized sites can improve in at least one or more of these areas. 1. According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. By adding a few signals to your HTML, your high quality content could qualify to appear. Article markup – NewsArticle works too) Google+ Authorship Pagination and canonicalization best practices Logo markup First click free – for paywall content 2. 3. 4. 5. 6. 7.

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links When helping clients with Penguin or manual actions for unnatural links, it's common for companies to start asking questions about negative SEO. Once clients understand how Penguin works, and how unnatural links could impact a website, they wonder what would stop competitors from launching an all-out attack on their own website. And more importantly, what type of defense strategy could they build to thwart a negative SEO attack? Beyond negative SEO, unnatural links have an uncanny way of replicating themselves across more spammy sites (without a company actively setting up those new links). So, even if a competitor isn't launching a negative SEO campaign, situations like "replicating unnatural links" could end up coming back to hurt companies down the line. For example, my column from October explained how a company first got hit by Penguin 2.0, and then again by Penguin 2.1. This makes it hard for businesses that dug themselves into a hole to fully jump out of that hole. 1. 2. 3. 4.

On Page SEO Tips: Optimising for search engines | E-Koncept This chapter is about ‘On Page’ SEO. In a previous chapter, we talked about keyword research and how to find those keywords that help in highest conversions and sales. This chapter will teach how to place those high-converting keywords and key phrases in your web pages for the best Search Engine Optimisation leverage. The learning outcomes for this guide are: How optimising the pages of a website can affect your search engine rankingsHow optimising your META data, URL’s, tags and page content can compliment your search engine rankings and provide a higher conversion rate.How to utilise internal linking pages in your website to enhance your search engine rankings. Understanding ‘On Page’ and ‘Off Page’ SEO In the world of online marketing, you will hear many theories of what people think and hear about SEO. There are basically two parts to SEO…‘Off Page’ and ‘On Page’. This module is about ‘On Page’ Search Engine Optimisation or ‘Website Optimisation’. Google and Your Website Content

SEM Company India, Search Engine Marketing Services India Surveys confirm that 86% of the internet users depend upon the results of search engines e.g. Google, MSN, Yahoo etc., to research, shop, sell, interact and inform. This reasons why you need to get your website ranked amongst top pages. But 'what is the right way?' 'Who can give the right answer?' The answer: an expert search engine optimization consultant. With the growing competition in the fast pace internet world, building a website is no more enough to get online business. Resultantly, you need to be guided on how to get popular on web – be it by getting ranked better on search engine results pages, via effective PPC campaign or spreading information faster via social media marketing campaigns. Right Guidance Ensuring Maximum Benefit For Being On Web A good-looking web site performs just the half of the task corresponding to ensuring success of a business online. We are a team of SEO consultant specialists and here to help you achieve that edge over others.