16 Ways to Create Unique “Local” Content for Cities Where You Want to Rank Are you creating pages on your site that target specific cities where you want to rank well in the organic search results for local businesses? If so, you’d be crazy not to spend a little time making those pages unique – that is, clearly and substantially different from each other. I’m going to show you a bunch of ways to make your “city pages” unique. As opposed to having a page for “city1 + keyword,” another page for “city2 + keyword,” etc. Differentiating your pages will help you avoid (1) possibly being penalized by Google and (2) annoying and repelling your potential customers. (If you want, you can skip right to my suggestions for how to make your pages unique. I’m going to assume three things about your business: (1) You’re trying to rank for a “boring” service; (2) You only have one physical location (but also a service area that may encompass many cities/towns), and that If any of the above isn’t the case with you, great. Why you might need city pages What do you do? 1. 2. 3. 4. 1. 2.
Pozycjonowanie stron - blog - shpyo Subject Line Data: Choose Your Words Wisely Most people quickly scan the subject lines in their inbox before deciding which messages are worth their time and attention. With so much pressure on the subject line to entice the potential reader, we thought it would be interesting to see how much of a difference a single word can make in a campaign’s open rate. To get some answers, we studied approximately 24 billion delivered emails with subject lines composed of approximately 22,000 distinct words. If you think that sounds like a lot of data, you’re right. Investigate campaigns sent by users from the United States with tracking turned on in the past year. The numbers presented below are standard deviations from the mean open rate for a user/list. Results for comparable word groups The output of the regression analysis suggests that similar words often have similar impacts on open rates. Personalization works MailChimp’s merge tags let senders include first and last names provided by the recipients in campaign subjects or bodies.
Pomoc - Pozycjonowanie a Joomla 1.5 - kilka szybkich porad Zanim zaczniecie czytać poniższe rady, pamiętajcie, aby zawsze wszystko, co robicie z tzw. SEO (potocznie: pozycjonowanie), robić tak jak widzi to odbiorca strony, jeżeli coś chcecie uwypuklić, to niech to będzie właśnie to co jest istotnie w danej treści strony. Nie piszcie w H3 nagłówka „Imprezy integracyjne", a potem cały artykuł jest o „Pachołkach drogowych". Nie piszcie jasno szarą czcionką o rozmiarze 6px treści na białym tle, bo człowiek tego przecież nie przeczyta. Google ciągle modyfikuje swoje roboty, ale zawsze będzie trzymał się jednej zasady, że to, co zrozumiałe, intuicyjne dla internauty jest „dobre" dla robota Google, a każde „oszustwa" wcześniej czy później obsłuży w swoim kodzie, nie mówiąc o możliwości Bana od Google. No to do rzeczy. Najważniejsza jest oczywiście łatwa nawigacja w postaci czytelnego menu, jednak to każdy robi i nie będę się tu za bardzo rozwodził. Dotychczas wszystko było widać. To samo zróbmy z artykułami. A teraz tytuły artykułów. Na dziś starczy
What You Can Learn from Referral Paths in Google Analytics If you’re looking at your traffic sources but not really digging in to them, you could be missing out on some insightful data about where your traffic is coming from. Referral paths can be messy, but they hold the key to the most popular tweets, influencers, and content for your business. In this post, we’re going to look at a few referral paths you should check out to learn more about specific traffic sources. What Are Referral Paths? In Google Analytics, when you view your Referrals under Traffic Sources, you see the main domains that traffic to your website originated from. When you click on any of these source domains, you see the specific pages where people found your links and clicked on them. While not all of these will be terribly informative, some do hold additional specific information about where your traffic is coming from. Why not use UTM parameters? I know one question that is going to pop up in your mind is “Why not use UTM parameters?” Tweets on Twitter Pins on Pinterest
Kurs pozycjonowania i optymalizacji - Poradnik SEO Why You Should Stop Using Google Rankings as Your Primary SEO KPI Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous. A big reason that the impact of these changes has been so massive is that many companies have been measuring their SEO (and in-house SEOs') performance using the wrong key performance indicators (KPIs), inevitably causing this situation. How could this be, you ask? Well, consider the eight reasons below as to why rankings should not be the main KPI for measuring SEO performance at your organization. 1) Algorithm Changes and Updates Rankings are just a snapshot in time, not a permanent or stable state. 2) Too Much Risk Would you invest all of your personal wealth in just one stock? Let the power of diversification work for you, and increase your predictability. 3) Personalization 4) Penalties 5) Distractions From Easier, Bigger Wins
SEO for Google+ Profiles, Pages, Local, Communities & Updates Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords – as well as how Google handles outgoing links. Google+ Profile Optimization First, let’s look at Google+ profiles. SEO Title The SEO title for your Google+ profile is your name followed by Google+. Meta Description The meta description for your Google+ profile begins with your name followed by your tagline, occupation, current employer, current location, and first part of your introduction as framed in red in the above image. Dofollow Links Highlighted in yellow are the areas of your Google+ profile where you can get dofollow links back to your website. Google+ Page Optimization Next, let’s look at Google+ pages. Again, the name of your page will be the SEO title, followed by Google+ Dofollow links from your page can be obtained within the introduction and other links section. Google+ Local Optimization