Link Building Survey 2013 - The Results [INFOGRAPHIC] Many of us faced a challenging 2012 and 2013 has been no different. Rankings were won and lost, a lot of bad links were removed and quite frankly a lot of businesses and departments had to be re-designed. We all know it’s a pretty “interesting” time to be in the link-building and SEO space. Since we are now over half way through 2013 we decided it was time to gain a better understanding of how this year is going for those in the industry. We produced an infographic from the results (embedded in its full form at the end of this post) but I also wanted to write up an analysis here just for Moz readers simply because I feel there are quite a few interesting bits of data that are well worth discussing. Before we get into it, a quick disclaimer: This post is for information purposes only. You should make business decisions based on your own experiences and data or hire a professional who is able to assist in doing so. Now that’s out of the way, let’s get started… Who took the survey?
A Beginner's Guide to Retargeting Campaigns We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. But in reality, the buyer's journey is probably not so linear. People pop over to your website then leave. So marketers need to be prepared to help their buyers through that convoluted process. If you've never used retargeting before, don't worry -- in the following post, we'll go through all the basics of how retargeting works, explain how you can use it to support your larger marketing goals, and even outline an example of a Facebook Ad retargeting campaign. How Retargeting Works Awareness
Online Brochure | Turning Page PDF | Flash Brochure | eBook | eMagazine | Your Brochure Online 100 Free SEO Tools & Resources for Every Challenge At Moz, we love using premium SEO Tools (especially our own). Paid tools are essential when you need advanced features, increased limits, historical features, or online support. For other tasks, a free tool does the trick. Below you'll find an interactive list of 100 best completely free tools, tools with both free and paid options, and free trials. Simply select the checkbox for the area you're working in, and view the tools forr that category. Free Tools 1. Link Research, Technical SEO Worried about Google's Penguin algorithm hitting you for over-optimized anchor text? 2. Tools Suite, Diagnostic Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters. 3. Social, Analytics Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics. 4. Email, Productivity 5. Social
Media Planning Proposal Digital Magazine Software | Create Digital Online Publications How to Leverage Investment in Video to Build More Links The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Video can be an expensive and time-consuming investment. For small businesses especially, the cost of producing video will always have to be weighed against other marketing investments, and the sad truth is that video can be a tough sell — especially when the ROI from its significant expense is hard to predict or quantify. I think part of the problem is that most marketers (including SEOs) don’t have a very good understanding of the value that video can provide for them; they see virality, branding, and perhaps increasing conversion rates as the extent of it. In this post, I want to outline nine ways in which video can be used to augment and enhance link-building activity, with the goal of giving you more ammunition to secure an investment in video as part of a wider inbound marketing strategy. 1. The kind of content you need: For example... 2. 3. 4. 5. 6.
Google Analytics: How to Know If Your Marketing is Working Do you use Google Analytics? Want to know how data can help improve your marketing? To learn how to measure what’s working with Google Analytics, I interview Christopher Penn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). Christopher will talk about how to use Google Analytics to improve your marketing. You’ll discover how to set goals, and analyze and measure your data. Listen as Chris Penn shares how Google Analytics can show if your marketing is working. Share your feedback, read the show notes and get the links mentioned in this episode below. Listen Now Listen now: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. Here are some of the things you’ll discover in this show: Google Analytics How Christopher got into data and analytics Other Show Mentions