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2012 SEO Industry Survey

2012 SEO Industry Survey
Some good news for the industry: overall budgets for marketing tools are clearly on the rise. In 2012, only a third of respondents reported monthly budgets of $500 or more. This year, that number was up over half of respondents (54%). More than a tenth (11%) of respondents reported budgets greater than $10K/month for marketing tools, and almost a quarter (24%) had monthly budgets over $3K. As reported above, content creation was a top-5 activity for every major group of marketers in this year’s survey. Almost four-fifths (79%) of consultants reported offering content creation as a service (second only to analytics at 85%).

http://moz.com/industry-survey

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Link Building Survey 2013 - The Results [INFOGRAPHIC] Many of us faced a challenging 2012 and 2013 has been no different. Rankings were won and lost, a lot of bad links were removed and quite frankly a lot of businesses and departments had to be re-designed. We all know it’s a pretty “interesting” time to be in the link-building and SEO space. Since we are now over half way through 2013 we decided it was time to gain a better understanding of how this year is going for those in the industry. The purpose of the survey was to really capture the current market sentiment and better understand how industry peers are faring. We produced an infographic from the results (embedded in its full form at the end of this post) but I also wanted to write up an analysis here just for Moz readers simply because I feel there are quite a few interesting bits of data that are well worth discussing.

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International SEO Tips – What Are the Game Changing Factors? Motoko Hunt | March 18, 2014 | 3 Comments | inShare35 It's time to refresh the key action items or best practices for International search engine optimization. When I was at SES London in February, I received lots of great questions from search engine optimization (SEO) practitioners around Europe at the International SEO session and Meet the Experts roundtable. Some of the questions were very specific, yet rather basic, such as, “Do I have to have a .de ccTLD to have a website for Germany?”

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