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2012 SEO Industry Survey

2012 SEO Industry Survey
Some good news for the industry: overall budgets for marketing tools are clearly on the rise. In 2012, only a third of respondents reported monthly budgets of $500 or more. This year, that number was up over half of respondents (54%). More than a tenth (11%) of respondents reported budgets greater than $10K/month for marketing tools, and almost a quarter (24%) had monthly budgets over $3K. As reported above, content creation was a top-5 activity for every major group of marketers in this year’s survey. Almost four-fifths (79%) of consultants reported offering content creation as a service (second only to analytics at 85%).

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Link Building Survey 2013 - The Results [INFOGRAPHIC] Many of us faced a challenging 2012 and 2013 has been no different. Rankings were won and lost, a lot of bad links were removed and quite frankly a lot of businesses and departments had to be re-designed. We all know it’s a pretty “interesting” time to be in the link-building and SEO space. Since we are now over half way through 2013 we decided it was time to gain a better understanding of how this year is going for those in the industry. The purpose of the survey was to really capture the current market sentiment and better understand how industry peers are faring. We produced an infographic from the results (embedded in its full form at the end of this post) but I also wanted to write up an analysis here just for Moz readers simply because I feel there are quite a few interesting bits of data that are well worth discussing.

A Beginner's Guide to Retargeting Campaigns We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. How Google Will Know If You’re Lying A Soothsayer from the Sibylline Sisterhood was the first of her Sisterhood to see the TARDIS The value of any piece of information is only as good as its truthfulness. Data that’s out of date, inaccurate or just plain false is next to useless. Worse than that it can lead to seriously flawed decisions based upon it.

Google announce the SEO friendly way to link WARNING: Look at the post date, this was an April Fools post… please stop implementing it To sort the confusion in the SEO world surrounding link building and link penalties, the world’s leading search engine has today released a new Google approved, guaranteed to get you to the top, fully white hat way of declaring your links as being for SEO. Introducing rel=”counts-twice” We all know about rel=”nofollow” to remove SEO benefit, we also know about rel=”noindex” to keep those bots away from your content and we also have rel=”canonical” to eliminate duplicate content – now Google have introduced a new rel tag that is guaranteed to pass the maximum SEO benefit. Earning good links is hard – so you want to maximise the value of those links and what better way to maximise the value than to get twice the benefit per link placed Twice the juice per link

100 Free SEO Tools & Resources for Every Challenge At Moz, we love using premium SEO Tools (especially our own). Paid tools are essential when you need advanced features, increased limits, historical features, or online support. For other tasks, a free tool does the trick. Below you'll find an interactive list of 100 best completely free tools, tools with both free and paid options, and free trials. Google Analytics: How to Know If Your Marketing is Working Do you use Google Analytics? Want to know how data can help improve your marketing? To learn how to measure what’s working with Google Analytics, I interview Christopher Penn. SEO Trends: 7 Hot Trends you'd be foolish to ignore 833 Flares Twitter 425 Facebook 0 Google+ 189 LinkedIn 100 inShare100 Buffer 119 833 Flares × If you’re not tracking and taking advantage of the major changes that Google is making to their search algorithm you are missing out on some really valuable opportunities to help you rank for content now or in the future. Are you aware of the changes that are happening now and likely to happen? What plans have you put in place to deal with these? Here are 7 SEO Trends that you should really consider for your business.

International SEO Tips – What Are the Game Changing Factors? Motoko Hunt | March 18, 2014 | 3 Comments | inShare35 It's time to refresh the key action items or best practices for International search engine optimization. When I was at SES London in February, I received lots of great questions from search engine optimization (SEO) practitioners around Europe at the International SEO session and Meet the Experts roundtable. Some of the questions were very specific, yet rather basic, such as, “Do I have to have a .de ccTLD to have a website for Germany?”