How I Went From Writing 2,000 Words a Day to 10,000 Words a Day When I started writing The Spirit War (Eli novel #4), I had a bit of a problem. I had a brand new baby and my life (like every new mother's life) was constantly on the verge of shambles. I paid for a sitter four times a week so I could get some writing time, and I guarded these hours like a mama bear guards her cubs - with ferocity and hiker-mauling violence. To keep my schedule and make my deadlines, I needed to write 4000 words during each of these carefully arranged sessions. I thought this would be simple. But (of course), things didn't work out like that. Needless to say, I felt like a failure. When I told people at ConCarolinas that I'd gone from writing 2k to 10k per day, I got a huge response. So, once and for all, here's the story of how I went from writing 500 words an hour to over 1500, and (hopefully) how you can too: A quick note: There are many fine, successful writers out there who equate writing quickly with being a hack. Update! As soon as I realized this, I stopped.
The Future of Advertising Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan's Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their future. They have reason to worry. They are, after all, in the business of advertising. This slight three-story brick building on the edge of Chinatown has been taken over by Hyper Island, a school based in Sweden renowned for producing the most coveted digital talent in the ad industry. Last summer, the Swedes at Hyper Island recognized that where there's panic, there's opportunity, and opened this New York branch. Most of the men and women here -- average age: 38 -- have worked at agencies for more than a decade. Step one of their therapy, of course, is admitting there is a problem. That was then. Nothing has come easy. St.
5 Psychological Studies on Pricing That You Absolutely MUST Read As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what to charge people for their work. Below I’ve analyzed a few recent research studies that dive into pricing of products and services in the hope that you might better understand how to price your own goods. 1. One of the first techniques that many marketers attempt in forming a new pricing strategy is to directly compare their price with that of a competitor. “Hey, my software is 30% less than this popular option, why not buy mine?” The problem is, comparative pricing isn’t always as reliable as marketers think it is, and can effect costumer’s perceptions of the product in a few different ways. Consider this scenario: Buying Aspirin… What do you do? According to Itamar Simonson, you may not go for the cheapest. 2. “It’s Miller Time.”
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