5 Google Analytics Features You Probably Don’t Use Enough There’s no question that Google Analytics is an essential tool to understanding your digital audience. It allows you to dig deeper into the types of content they interact with, the platforms they engage on, and the path that leads to a conversion. Businesses large and small can take advantage of these benefits, giving them the data to adjust their marketing plan as needed and make the best use of their budget. In 2014 over two-thirds of Fortune 500 companies utilized Google Analytics as part of their data collection and marketing strategies, a 6% increase from 2013.
How to Track Twitter Hashtags Sometimes, you need to track hashtags, for example, if you want to see whether twitterers are mentioning your company, brand, or event. People talk about you and your company on Twitter, although probably not as much as they discuss celebrity deaths or charges of election tampering. The following websites enable you to track hashtags:
6 Ways Digital Learning is Changing Teaching Email Share December 1, 2011 - by Tom Vander Ark 0 Email Share Be Inspired: The Best B2B Content Of 2015 Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. We have included 20 examples from eBooks and research reports through to “how to” posts and product launches. Hopefully these examples will be an inspiration for your content strategy in 2016. Search 11,000,000+ hashtags Hashtag Audit Load/import tweet(s) for instant hashtag rating, optimization and re-scheduling. Hashtag Optimizer Tweet from the site, mobile apps or browser extensions and measure & refine the effectiveness of your hashtags. Hashtag Scanner
50 Brilliant Apps to Enhance Your Twitter Experience Without a doubt, Twitter is one of the best innovations of the century. It’s a simple idea coupled with a simple interface that took them to the stratosphere. But after a few years and millions of dollars in venture funding, Twitter’s simplicity isn’t what people are looking for anymore. New features are hard to come by, and whatever pushed out is just way too cosmetic. Right from the start, most of the innovation in the Twitter ecosystem has been coming from third party developers. They outsmart the Twitter team every step of the way.
Lead Nurturing On average, 50% of the leads in any system are not yet ready to buy (Marketo).Almost 80% of new leads never become sales (MarketingSherpa). Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need. Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo).Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). Effectively developing leads in today’s buyer-driven marketplace means establishing and nurturing buyer relationships with a strategic lead scoring system, and then filling out that framework with a thorough content marketing plan.
27 Super Easy Tactics To Boost Your Twitter Strategy Twitter accounts for roughly 9% of all social media shares, about a tenth of the amount of activity on Facebook, according to analysis by BuzzSumo and Frac.tl . YET Twitter’s contribution to lead generation and sales—marketers’ key metrics—ranks last in terms of being the initial, final or only social media platform touched, because its content and interaction occur in the middle of the purchase funnel, based on AOL Platform research (Chart). This makes Twitter’s contribution difficult to track. Many marketers just set up a Twitter strategy and leave it on autopilot.
The Virtues of Video What if your struggling students could view demonstrations of difficult math concepts as often as necessary? Picture your students asking questions of an expert diver as she explores Australia's Great Barrier Reef. Or imagine a motivated student in a remote location attending an advanced placement physics class without leaving home. Providing such enriching learning activities, even with limited funds, is no fantasy; it's possible through live, interactive video. Much of what we define as education can now take place anywhere, anytime—and much of it can be acquired free through resources available over the Internet. Videoconferencing: Engaging Millenials
The Ultimate Marketing Stack for Startups This is how most early-stage startups pursue marketing: start an account on Twitter/Facebook/Snapchat, write some articles, cold-blast a bunch of journalists with a press release, and hope for the best. There’s nothing wrong with doing the above—they are decent, if not necessary, starting points. But, your startup marketing efforts can be much more effective with useful analytics, conversion optimization, and workflow organization. Below are seven must-have marketing tools to help you get the most out of your startup marketing strategy. And if you’re looking for more, here’s a full collection of startup marketing tools:
6 Tips to Boost Your Twitter Conversations Are you struggling to build an engaging Twitter community? Do you want to lead relevant conversations, but aren’t sure where to begin? Standard auto-tweets aren’t going to cut it. Your top priority should be creating helpful, authentic interactions. In this article I’ll tell you six ways you can start Twitter conversations and keep your followers’ attention. #1: Make Your Twitter Profile Inviting
5 Excellent Cloud Tools You Should Be Using It seems like everything is moving to the cloud from documents to photos to podcasts; plus more and more services are implementing cloud storage for security reasons. While 10 years ago you needed to have actual space on your computer or mobile device in order to save and access files, now you really don’t need much because free cloud storage is everywhere. Since there are so many new and useful cloud tools that are regularly popping up on the scene, I decided to share 5 that I feel are extremely beneficial to bloggers and social media users.
36 of Our Favorite #Education Hashtags - Getting Smart by Getting Smart Staff - edchat, edreform, EdTech Terry Heick at TeachThought recently published “The 20 Top #Hashtags in Education.” We liked it so much that we decided to compile our own list of favorites. (*Includes overlap from Heick’s list.) Priority Hashtags #EdChat*#EdTech*#DigLN#SmartSeries#EdPolicy#BlendedLearning#OnlineLearning#EdLeaders#STEM*#EduVC#HigherEd#EdReform Why You Need to Start Creating Visual Content Back in the day, infographics were used to visualize data. Presenting data visually was a super-handy technique if you had a lot of complex data and needed a way to translate it. Today, infographics are used to visualize content. In some cases, you’ll find the infographic that visualizes basic data. It’s more rare to find an infographic that displays a large amount of complex data. But more often than not, you’ll find infographics displaying simple data or visualizing content.