8 Essential Web Optimization Techniques That Makes Google Happy By now, you probably had read a dozen or more website optimization techniques on the web and probably, you are using some of them now. Have you ever wonder what are the recommended website optimization techniques recommended by Google? From my own experience, I noticed that many optimization techniques nowadays are leaning towards to outsmart Google. Matt Cutts even said this a thousand times on his blog and Youtube channel; Don’t outsmart Google. Before we go into detail, here is my podcast on the whole topic. When it comes to optimizing your website, it is not wise to over do it. Ever heard about the slow and steady wins the race? If you think that SEO is tough, you are wrong. Through the years, Google had always recommend specific (and repeated) optimization techniques for bloggers and webmasters. 1. Quality content is still important especially when it comes to SEO If you want to rank well, forget about writing for bots. The answer is … it is totally up to you. 2. 3. 4. 5. 6. 7. 8.
40 Maps That Will Help You Make Sense of the World If you’re a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make a point resonate with readers and this collection aims to do just that. Hopefully some of these maps will surprise you and you’ll learn something new. If you enjoy this collection of maps, the Sifter highly recommends the r/MapPorn sub reddit. 1. 2. 3. 4. Pangea was a supercontinent that existed during the late Paleozoic and early Mesozoic eras, forming about 300 million years ago. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 37. 38. 39. 40. *Bonus* World Map Tattoo with Countries Visited Coloured
Using Images as Research Prompts to Teach Google Search Strategies Over the last month I've shown the picture that you see to the left during a number of presentations and workshops. I've used the picture to model using pictures to spark students' minds at the beginning of lessons on search strategies. This is a strategy that I've developed by borrowing ideas from Daniel Russell's Search ReSearch activities and Dan Meyer's strategy of using videos and pictures to prompt students to ask math questions. When I show the picture to the left during my workshops (click it to enlarge it and feel to use it yourself) I simply ask people to share the questions that come to mind when they see it. All four of the questions above can be answered by using various search strategies and tools. Create your own image-based search lessons. For pre-made search lesson activities, take a look at the Google Search Education page.
10 Ways to Prove the Value of Social Media Monitoring When it comes to selling shoes, marketing to Pinterest 70 million members is a no brainer. But when it comes to selling specialised services to businesses, the value of social media monitoring can be dim to even the most experienced agency consultants and B2B decision makers. What are the best social media monitoring platforms (SMM) out there? We hear similar questions from agency professionals and marketers every day. Obviously, the immense availability of hundreds of SMM platforms can be confusing sometimes. Some are available for free or work on a freemium model; others are pricey or prefer to hide their prices from the public (not us!). The minimum payment for your plan could be an anything from $10 a month to $50,000! Whilst some of your clients might consider this expensive, many would argue that they give good value for that price, given the good coverage, crawling capabilities, level of support and the in-depth features they offer. 1. We use Brandwatch to find leads every day. 2. 3.
worldvaluessurvey This map reflects the fact that a large number of basic values are closely correlated; they can be depicted in just two major dimensions of cross-cultural variation. ** Update ** Added supplementary data file. Each country is positioned according to its people's values and not its geographical location. To a large extent the two coincide, but the map measures cultural proximity, not geographical proximity. Thus, Australia, Canada, the U.S. and Great Britain are cultural neighbors, reflecting their relatively similar values, despite their geographical dispersion. The World Value Survey Cultural Map 2005-2008 Source: Ronald Inglehart and Christian Welzel, "Changing Mass Priorities: The Link Between Modernization and Democracy." The World Value Survey Cultural Map 1999-2004 Source: Ronald Inglehart and Christian Welzel, Modernization, Cultural Change and Democracy New York: Cambridg University Press, 2005: page 63. ** Update **
10 Google Search Tips All Students Can Use I'm often asked for recommendations on how to help students use Google more effectively. This morning I sat down and thought about the recommendations that I make most frequently when I am asked. I wrote up my list and put it into PDF form for you to download and print if you like. A few things about the PDF. The list is not detailed (I wanted to keep it to one page) so you may have to show your students how to do some of the things on it. Techniques Google Search Star The 7 Biggest, Counterintuitive Social Media Mistakes You May be Making 5K Flares Filament.io 5K Flares × I’m pretty well known for making mistakes. It’s kind of a known trait of mine. When it comes to social media, though, I try hard to learn from mistakes since they’re all saved for me to reflect on. The funny thing about some of the mistakes I looked at for this post is that the advice to avoid them is counterintuitive—sometimes even controversial. 1. This is something that can be pretty controversial – a lot of people discourage re-posting links to the same content more than once. Guy is a big proponent of repeating your tweets, and has faced a lot of flack for it. Guy makes a good point that his followers probably aren’t reading his tweets at every moment of the day. I repeat my tweets because I don’t assume that all my followers are reading me 24 x 7 x 365. For Guy’s tweets that link to posts on his site, Holy Kaw, he repeats these four times, eight hours apart: Here’s a typical example of the traffic from one of Guy’s tweets: First post: 739 clicks 2. 3.
Power Searching - TCEA's Get Your Google On Google search operators allow you to further customize your searches to give you only the results you want. Common file extensions are shown below, including the file types in which they are classified: Office documents cpr, cwk, cws, dcx, doc, dot, fax, fp, fp3, frm, gim, gix, gna, gnx, gra, mcw, mdb, mdn, met, mpp, obd, pdf, pps, ppt, pre, prs, rtf, shb, shw, wb1, wb2, wdb, wk1, wk3, wk4, wks, wp, wpw, wp4, wp5, wp6, wpd, wps, wpt, wq1, wq2, wri, ws1, ws2, ws3, ws4, ws5, ws6, ws7, wsd, xls, xlt, docm, docx, dotm, dotx, potm, potx, ppam, ppsm, ppsx, pptm, pptx, xlam, xlsb, xlsm, xlsx, xltm, xltx Video and multimedia avi, cfb, cmv, dir, gal, m3d, mmm, mov, mpe, mpeg, mvb, qt, qtm, xtp, xy3, xy4, xyp, xyw, mpg, wmv Music and sound aif, aiff, ams, cda, dcr, dsm, idd, it, mdl, med, mid, mp3, mtm, mod, mus, nsa, ra, ram, rm, rmi, rtm, snd, stm, svx, s3m, ult, voc, wav, wow, asf Images Executables
Social Media ROI: 11 FREE Tools for Measuring Social Media Success One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget for social media marketing (SMM). Many SMM efforts lend themselves to brand building, community building, and customer service. Unlike "traditional" SEO, these activities aren't always transactional in nature. Marketing ROI has traditionally been measured like this: Return on Investment (%) = (Net profit / Marketing Costs) × 100. Sometimes, cost per customer acquisition is the measure. By 2013, only 9 percent of marketers were using traditional ROI metrics, down from 17 percent in the initial survey. That said, there are highly successful direct response campaigns that run on Facebook and other social networks every day. Business Insider recently published a story on the death of social ROI. I asked Nicole Harrison (@SocialNicole) about this and the importance of ROI in social media. 1. 2. 3. 4. 5. 6. 7. 8.
Crawling & Indexing – Inside Search – Google L'exploration pour trouver l'information Nous utilisons des logiciels appelés robots d'exploration pour détecter les pages Web accessibles au public. Le plus connu de ces robots s'appelle Googlebot. Les robots d'exploration examinent les pages Web et suivent les liens qui y figurent, de la même façon que lorsque vous naviguez sur Internet. Le processus d'exploration commence par une liste d'adresses Web issues d'explorations précédentes et de sitemaps fournis par les propriétaires de sites. Des programmes informatiques déterminent les sites à explorer, la fréquence à laquelle l'exploration doit être effectuée, ainsi que le nombre de pages à explorer pour chaque site. Options pour les propriétaires de sites Web Pour la plupart des sites, il n'est pas nécessaire de définir de restrictions pour l'exploration, l'indexation ou la diffusion des pages : celles-ci sont susceptibles de s'afficher dans les résultats de recherche sans qu'aucune étape supplémentaire ne soit nécessaire.
Top 10 Social Media Management Tools Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts? 1 Hootsuite HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. 2 Buffer Buffer is a smart and easy way to schedule content across social media. What's the difference between Hootsuite and Bufferapp? Hootsuite provides a more complete solution that allows you to schedule updates and monitor conversations, whereas Buffer isn't a dashboard that shows you other people's content. 3 SocialOomph SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. 5 Tweepi