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Consolidate duplicate URLs - Search Console Help

Consolidate duplicate URLs - Search Console Help
When Googlebot indexes a site, it tries to determine the primary content of each page. If Googlebot finds multiple pages on the same site that seem to be the same, it chooses the page that it thinks is the most complete and useful, and marks it as canonical. The canonical page will be crawled most regularly; duplicates are crawled less frequently in order to reduce Google crawling load on your site. Google chooses the canonical page based on a number of factors (or signals), such as whether the page is served via http or https; page quality; presence of the URL in a sitemap; and any "rel=canonical" labeling. You can indicate your preference to Google using these techniques, but Google may choose a different page as canonical than you do, for various reasons. Google uses the canonical pages as the main sources to evaluate content and quality.

https://support.google.com/webmasters/answer/139066?hl=en

Related:  Redirects (301, pagination, next/prev, canonical) & 404 Errors

View-all in search results Webmaster level: Intermediate to Advanced User testing has taught us that searchers much prefer the view-all, single-page version of content over a component page containing only a portion of the same information with arbitrary page breaks (which cause the user to click “next” and load another URL). Searchers often prefer the view-all vs. paginated content with arbitrary page breaks and worse latency. Therefore, to improve the user experience, when we detect that a content series (e.g. page-1.html, page-2.html, etc.) also contains a single-page version (e.g. page-all.html), we’re now making a larger effort to return the single-page version in search results. If your site has a view-all option, there’s nothing you need to do; we’ll work to do it on your behalf. rel=”canonical” can specify the superset of content (i.e. the view-all page, in this case page-all.html) from the same information in a series of URLs.Why does this work?

Two Examples of How One Line of Code Could Kill Your SEO [Case Studies] With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important, but let’s not forget that SEO can be driving quality traffic 24/7, and for the long-term. When it comes to building SEO strength, you absolutely need a clean and crawlable structure so the search engines can easily crawl and then index your content. If your site can’t be crawled or indexed properly, you’re essentially dead in the water. You can build links until the cows come home and it won’t make a difference SEO-wise. I perform a lot of SEO Audits at G-Squared, and across a wide range of web sites.

Canonical URLs in Yoast SEO - Yoast Knowledge Base Yoast SEO adds canonical URLs to most pages in your WordPress install. It does this automatically and in 99.9% of cases you don’t have to change anything about them. If you do want to change them, there are several ways of doing so: SEO SEM Social Media (Search Engine Optimization & Internet Marketing) Actualités sur le groupe I normally aim to write one to two blogs per week but the reason I was kinda away this week (apart from the nasty flu I’ve suffered from since Friday night) is due to some development issues with a client’s web site. You see, I consider myself a very good SEO consultant but when it comes to development I know what must be done but not necessarily how to do it, as I have web site developers to do that for me. I decided through this article to give some technical information about two very well-known SEO issues most companies suffer and most people are not aware of.

How to change your WordPress Permalink Structure In the past we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates. Crawl Errors report (websites) - Search Console Help The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code. Open the crawl errors report Looking for the Crawl Status report for apps? 404s Are Not A Signal Of Low Quality, Says Google For years and years, Google has been trying to communicate that 404s, page not found results, are a normal part of the web. Pages don't always live forever. 404s are not a bad thing, they are a normal thing. Of course, you don't want to return a 404 for a page that should exist, but a normal 404 is, um, normal. That being said, John Mueller once again said, 404s are not a signal of having a low quality site.

2. Prepare a URL mapping - Search Console Help Move a site with URL changes Make it easy to configure redirects between URLs It's important to map your old site's URLs to the URLs for the new site. This section describes a number of general approaches you can take to correctly assess the URLs on your two sites and facilitate mapping. The exact details of how you generate this mapping will vary depending on your current website infrastructure and the details of the site move. Determine your current URLs

Mapping 301 redirects for SEO-friendly site migrations Although there are many different elements to a successful SEO migration strategy, for those changing domains or URL structure, a comprehensive redirect plan is essential. If you’re lucky, mapping these redirects may be fairly trivial. Simple changes to URL structure, for instance, can often be achieved through the usage of redirect rules — but this isn’t always possible. On many large ecommerce platforms, such as ATG, unique ID’s are appended onto the URL stems of specific page types — categories, products, etc – which makes things much more difficult. The allocation of these IDs is primarily dictated by the order in which categories and/or products are added; if you’re merging or re-designing sites it is unlikely that these will end up being the same, which means that you’ll probably have to get your hands dirty mapping redirects. Planning Your Approach

Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand At Wayfair.com, we conduct a lot of SEO tests. We're constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we call "accidental SEO tests." This typically happens when a bad code deploy unintentionally hurts our SEO, and we end up learning something useful from our mistake. Tens of thousands of 301 redirects Pagination & SEO: best practices Joost de Valk Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO and an Open Source fanatic. Paginated archives have long been a topic of discussion in the SEO community. Over time, best practices for optimization have evolved, and we now have pretty clear definitions.

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