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The Future of Advertising Will Be Integrated

The Future of Advertising Will Be Integrated
Editor’s Note: This is a guest post by Mark Suster (@msuster) a VC at GRP Partners. He blogs at BothSidesoftheTable. Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. Holy Shiitake! Despite its creation more than 15 years ago, banner ads have been surprisingly resilient despite their lack of efficacy. The fundamental problem with banner ads is a condition called “banner blindness” meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see. I’m sure it probably resonants with how most of you read the web. So I’ve spent the last few years checking out companies that are trying to solve for this problem. You’ll see a clear problem here. Integrated Advertising In Image Ads

Press Release: Millennials Prime Targets For Ads Sent Via Text Messages Press Release New York, New York, March 14, 2011 - Millennials with mobile phones look at texted ads and respond to ads via text far more than do other cell phone owners, followed by GenXers, according to the latest data from GfK MRI. Baby Boomers, meanwhile, trail the pack considerably with regard to these activities. Approximately 6.2% of adults with mobile phones looked at an ad sent with a text message in the last 30 days (some 12.5 million people), while 2.65% of adults with mobile phones used text messaging to respond to an ad or to make a purchase in the last 30 days (some 5.3 million people). Millennials (born 1977 to 1994) are 57% more likely than the average cell phone owner to have looked at a texted ad. GenXers (born 1965 to 1976), on the other hand, are only 19% more likely than the average cell phone owner to have looked at a texted ad, and they are just 6% more likely to have responded to an ad or to have made a purchase via text messaging. About GfK MRI

Influential Marketing Blog Results Powered by Connections Small Business Search Marketing by Matt McGee | SEO Tips & Help for Small Businesses Make Any Content on the Web Embeddable With Embedly The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Embedly Quick Pitch: Embedly is a platform for converting URLs into embeddable content. Genius Idea: Embedding all the media on the web. When traversing the web, most site visitors will stay on a page 250% longer when there's embedded media, Sean Creeley tells me. Creeley is the founder of Y Combinator startup Embedly; Embedly's mission is to make it painstakingly easy for publishers and application developers to add that embedded media and better engage their web users. "The idea is to engage the user where they are," says Creeley. Embedly can make a call to any web URL or RSS feed, grab the associated media — photos, videos, audio and text — and embed it on a third-party site. Look for the startup to push into the mobile frontier first. Series Supported by Microsoft BizSpark

4 Creative Ways To Reward Your Facebook Fans A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base—and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans. "Fans have signaled a level of passion or connection with a brand, so rewarding that acknowledgement only further endears the brand to those fans," says Blake Cahill, principal and president of social media agency Banyan Branch. "Giving fans what they want can vary from discounts, to empowering them to support causes, to providing them with exclusive content and information. In many cases, success is a mix of all of these." Here are four great ways to reward your Facebook fans for their continued engagement and support: 1. Discounts and specials are definitely among the most popular ways of rewarding Facebook fans, says Ron Schott, senior strategist at the Spring Creek Group. There are also low-cost applications you can use to create custom fan-only tabs for your Facebook Page. 2. 3.

14 Customer Feedback Tools for Small Business Feedback is essential to running a business. It tells you what’s working and what’s not. It provides you with fresh ideas on ways to improve your business. And it gives you insight into the needs of your customers. Here is a list of customer feedback tools. SuggestionBox. The 80 best guerrilla marketing ideas i’ve ever seen « Blog of Francesco Mugnai HOW TO: Optimize Text Ads for Search The Future of Search Series is supported by SES San Francisco Conference & Expo, the leading search, social and display conference. From August 15-19, get five days of education, inspiration and conversations with marketing experts across the digital space. Save 20% with the code MASH20. Text ads aren't sexy. They look bland, aren't colorful and often read like they're being shouted by annoying salespeople. We spoke with Michael Gold, search engine optimization specialist and co-founder of Midtown SEO, about how marketers can optimize their text ads to make them more appealing to search engine users. Use Groups of Related Keywords There are a number of best practices when setting up your search campaigns, and you can use tools, such as the Google AdWords Keyword Tool, to research and choose the best keywords. When you've settled on your set of keywords, create advertisements that focus on each group of related keywords. Create a Clear Offer Communicate an Urgent Call-to-Action Your Tips

Budget Pulpboard Coasters, 3.5" Square - Promotional Products - Custom Event Products and Supplies - Personalized Coasters - Pulpboard Coasters - Below 5,000 Quantity Setup Fee New orders include a setup fee of $25.00 per color per side. No reorder fee for exact reorders if ordered within 24 months. Imprint Colors 22 standard colors to choose from. Custom colors may be chosen for an additional $25.00 per color. Font Choices We have many standard fonts to choose from. Material Pulpboard Print Method Screen Print Size 3.5" Square with Rounded Corners Imprint Area 3" x 3" Minimum Order The minimum order is 100 Coasters. Special Notes Made from natural pulpwood, which is derived from a Spruce or other soft wood suitable for making paper. Due to the uncoated and absorbent nature of pulpboard material, imprint colors may appear muted. Take advantage of our special volume pricing by selecting the "Large Quantity" option from the main coaster page Production Time Production time is approximately 5 - 10 working days depending on quantity, number of imprint colors and availability of stock. USA Made ThInk Green! Green Properties RecyclableMaterials that can be recycled. Shipping

Secret Sushi Company Blog Tell Toledo A Portrait Of Who Uses Social Networks In The US (And How Social Media Affects Our Lives) Did you know that out of all social networking users 92% partake in Facebook, 29% participate on MySpace, 18% are on LinkedIn and Twitter is the least utilized network with just 13% usage? Or that males on LinkedIn nearly double the number of females, yet female usage of Twitter almost doubles male usage? Today Pew Internet & American Life Project, a project of the Pew Research Center, launched a detailed report on how social networking affects our lives that contains these results and more surprising information. The report includes a wealth of information from whether or not social media is making people less social in real life to detailed demographic data about U.S. usage of each network. The goal of this report was to discover what social networking is actually doing to people in their personal offline lives. Who Uses Social Media Networking Sites? Some of the initial information that Pew Internet presents relates to the social user and who they actually are by age, race and gender.