Imaginative Package Designs - Design Imaginative Package Designs Packaging is a very important marketing strategy to glamorize a product in order to attract the consumer's attention. Often however, packaging can be neglected by business. Here I have compiled a selection of beautiful packaging designs, some conceptual and some that made it to the shelves but all great examples of the designer going the extra mile to ensure that all important first impression is a positive one. Enjoyed This?
Seven Predictions About the Future of Advertising Let's start with what we know about media habits, structural changes in advertising practices, and advertising effectiveness. Credit: Paul Carlon Media habits People are NOT watching less TV. Over 95% of video watching hours still occur on TV. Advertising practices While Advertising spending is down because of the recession, TV, digital, and shopper marketing appear to be gaining share at the expense of radio and print (based on latest reports from TNS media). Structural changes It's about integration. Ad effectiveness Despite people saying in surveys they don't like advertising, it still works. At the ARF, our planning scenarios about advertising include: Both push and pull advertising will continue to work and will show growth once the economy rebounds. The evidence does not support the "advertising is dead" view that some express. Read more of Joel Rubinson's Brave New Marketing blog
More Imaginative Package Designs - DESIGN More Imaginative Package Designs You guys seemed to enjoy the Imaginative Package Designs post I put together a couple of months ago and as a little token of my appreciation I thought I'd put together a second part - More Imaginative Package Designs. As with the original I have compiled a selection of beautiful packaging designs, some conceptual and some that made it to the shelves but all great examples of the designer going the extra mile to ensure that all important first impression is a positive one. Enjoyed This?
Salesforce.com Steps Past CRM, Into Social Marketing - Software - Enterprise Applications Radian6-powered services help companies capture, decipher, and respond to customer interactions across Facebook, Twitter, and other social networks. Salesforce.com took the next step toward becoming a new-era marketing player on Wednesday by announcing the Social Marketing Cloud, a collection of services aimed at helping companies to manage their brands and engage with customers across social sites such as Facebook, Twitter, and YouTube. The Social Marketing Cloud is the product of Radian6 (now Salesforce Radian6), the cloud-based social media monitoring service acquired this spring. The services are aimed at a business discipline that is rapidly changing. In the old marketing paradigm, companies tightly controlled their messages and customers lined up at stores and Web sites to do business with trusted brands. [ Want more on the maturation of a cloud innovator? Social Websites provides cloud-based Web content management capabilities through Salesforce.com's Siteforce system.
Student Work – Kelly Thorn : Lovely Package® . Curating the very best packaging design. on we heart it / visual bookmark #6407341 Student Work – Kelly Thorn : Lovely Package® . Curating the very best packaging design. | We Heart It Abitare - international design magazine » Graphic Design Worlds Add to collections You don't have any collections… Be creative and start beautiful collections to organize your hearts and share with friends. report this entry Reporting an entry If this image belongs to you or is your intellectual property, please submit a copyright notification instead of reporting it. We encourage users to report abusive images and help us moderate the content on We Heart It. If you want to un-heart an image to remove it from your gallery, don't report it. Why are you reporting this entry? Added by muchodeto Student Work – Kelly Thorn : Lovely Package® . You might like these too Log in and add tags to this image to see more things you might like! Thalia Surf Shop Gremmie Andrew Holder | We Love Creativity
20 creative guerilla marketing campaigns We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. The bench that turns you into a walking advertisement if you are wearing short shorts. 2. Pretty clever, the urinal that stands out. 3. Seen in New York, how would you not go grab a coffee there? 4. I would be curious to know how many people actually notice this ad. 5. Enter the shark, a cool optical illusion for this National Geographic ad on a bus. 6. Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. 7. Feels good not to be in the same category as the big boys. 8. Small but poweful, I think the message just got across the bridge. 9. Unmissable ad, I’m sure all the bowlers that went there remembered it. 10. 3M security glass 11. 12. 13. 14. 15. 16. 17.
Infini Coffee August 31, 2009 | 2 Comments Designed by Commune | Country: Japan Minimalist packaging from Japan; the simplistic nature is a far cry from most coffee packaging from the West. Media Trends 2012: Bring It On We talk to entertainment consumers all the time - about shows, about apps, about print, about themselves, about TV and other entertainment devices that use electricity. We talk with hundreds of people a year and survey thousands, especially adults under 30, but also people older and younger. This year, some trends emerged again and again. In how consumers are evolving in how they view and use television, below are OpenMind's Top Ten Trends for 2012. 1. 2. 3. Entertainment consumers love this delicious stuff, both the steaks and the McMuffins, and are creating their own personally programmed marathons to binge on their favorite flavors. For the viewers, this is partly about catching up on the important things one missed (The Wire, anyone?) If they're smart, they'll also look to involve multiple people in these private marathons - friendship circles, couples, families. 4. 5. Could a better economy translate into sunnier entertainment? 6. 7. 8. 9. 10. "Bring It On!" Photo: Shutterstock
20+ awesome beer packages 25 examples of well designed beer packages for your inspiration. [via thedieline] [via @ivanmanara] Advertising Media Planning and Strategy - Internet Advertising - Advertising Agencies 21 Examples of Beautiful Package Design For Web and print designers, packaging design is one of the most intriguing areas of design, because it involves creating something we can actually hold. From the impressive unboxing experience inherent to brands like Leica and Apple, to the refined works of major brands like Coca-Cola and Starbucks, great packaging design changes and defines products people use every day. In case you’re inspired by that notion, we created a list of 21 examples of gorgeous packaging design to showcase exceptional work in this field. Even if you plan to never set foot in this industry, it’s well worth it to know what it’s all about — you may even learn a thing or two. Christmas Tea: Christmas Tea features a truly playful and functional design, where the evergreen-like packaging tears apart and sits on the rim of your cup. This design wins in its simplicity. Kirei Towel: Getting clean is like erasing the dirt and debris off your skin. T & Cake: Birdy Juice: Cinder: The Ci in Cider becomes a winky face. Ikea:
AgencyNet - an innovation-focused digital creative agency 10 Most Creative Packaging Design - Part II Erkan | On 20, Oct 2012 Creative packaging is regarded as one of the most commonly seen illustration of graphic design. Aside from showcasing relevant and essential product properties, details and facts, the packaging is now a fundamental sales instrument as most consumers choose a product with creative, eye-catching packaging design when deciding on which products to buy. 10 – Ampro Bottle Ampro Bottle Designed by Ampro Design 09 – Birdy Juice (Concept) Birdy Juice Designed by Mats Ottdal, Norway. 08 – Rellana Wool Rellana Wool Designed by Ogilvy Deutschland 07 – NYC Spaghetti NYC Spaghetti Designed by Alex Creamer 06 – Naked Beer Naked Beer Designed by Timur Salikhov, Russia 05 – Heineken Cube (Concept) Heineken Cube Designed by Petit Romain, France. 04 – Rolling Words Rolling Words (2) Rolling Words (1) Designed by Pereira & O’Dell, United States 03 – Bzzz Bzzz Designed by Stepan Azaryan of Backbone Creative, Armenia. 02 – Bloom Chips (Concept) Bloom Chips Designed by Dohyuk Kwon 01 – Wooden Matches Block