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Research Influencers and Track Relationships How do you build credibility online? You do it by cultivating quality relationships with influencers across the web. Until now that process was time-consuming and resource-intensive. BuzzStream simplifies this process, allowing you to efficiently cultivate and manage these relationships. Track Communications and Engagement

48 Free Social Media Monitoring Tools Go to the updated version of this post:54 Free Social Media Monitoring Tools [Update 2012] If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services. Rapportive Leverage Sales Navigator insights anytime you send an email. View rich LinkedIn profile data for your contacts directly in Gmail, and use that knowledge when you reach out next. This Chrome extension is available in two flavors, “Lite” for free LinkedIn members and “Premium” for LinkedIn Sales Navigator subscribers. Sales Navigator Lite for Gmail will let you See rich LinkedIn profile data for your contacts directly in your Gmail, and use that knowledge when you reach out next Mention icebreakers, including shared connections, experiences, and interests, to build rapport with your contacts Hover over any email address anywhere in your message to quickly view their profile to stay informed on who’s who With a Sales Navigator subscription, this extension will unlock additional premium features:

AdWords - Grade Your Google AdWords Account Performance 4 Reasons to Use the AdWords Performance Grader (Free AdWords Help) Do you have a sneaking suspicion that your AdWords campaigns could be doing better? Need to justify greater investment in PPC to your management? Just curious if all your hard work in PPC has paid off? Want to show off to your coworkers what a PPC rock star you are? Citation Labs Link Prospector (because we all want to be one of the cool kids.) Garrett French is one of the smartest people I know. An absolute A-List thought leader. If you’re not using any of Citation Labs tools, I suggest you start immediately, before your competition does. — Eric Ward When it comes to link building, there are many ways to acquire links.

Social Media Monitoring and Analysis with SM2 from Techrigy (Alterian SM2) Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Taking action to improve the experiences your customers have within that journey can convert them from shoppers to customers, and then to advocates. Too often customers don’t ask for what they want, and rarely do they behave in the way you expect them to; however, they are telling others directly in social media. Social CRM Software Social Media LinkedIn: See who you know or who can provide you with an introduction at a company Twitter: read tweets of all the people you follow in the Activity Streams dashlet and add the Twitter name to a contact or lead and read their tweets directly in the contact or lead record Email Integration Sugar Plug-in for Microsoft Outlook: archive emails to Sugar and sync calendar, contacts and tasks Sugar Plug-in for IBM Lotus Notes: archive emails to Sugar and sync calendar, contacts and tasks Gmail, Yahoo! Mail and IMAP mail: use the Sugar email client to archive emails to Sugar Send email using your mail account credentials directly from Sugar

What Would Seth Godin Do Seth Godin advocates using cookies to distinguish between new and returning visitors to your site: “One opportunity that’s underused is the idea of using cookies to treat returning visitors differently than newbies. It’s more work at first, but it can offer two experiences to two different sorts of people.” (Source: In the Middle, Starting) Netvantage Marketing Chrome's Best Broken Link Checker. Whether you're hunting for quality domains to purchase or doing some broken link building, Domain Hunter Plus just made your life a whole lot easier. Let's quickly run down the features: With two clicks you can crawl hundreds of links on a page.DHP returns all outbound links with error status codes and let's you know if the domain is available.For each error status code, DHP shows you SEOmoz's data (from their Linkscape API) on the number of broken links to that particular page AND the domain. You can open the Open Site Explorer report in a new tab right from the DHP interface.If you want to purchase a domain or multiple domains, you can select the ones you want and move directly to GoDaddy to register them.If you just want a report, you can export all of DHP's results into a .csv file for later use. Do you know of any other link checking plugins that can do all that?