Author Rank | A central place to learn everything about Virante's Author Rank OpenX launches the first global exchange for real-time bidding on native mobile advertising 26 February '14, 06:00am Follow Ad tech leader OpenX today announced Native O|X, a new ad exchange with an unprecedented combination of several of the most popular trends in the industry: mobile-first, real-time bidding and native advertising. While the new offering might sound like a pile of buzzwords to those outside the advertising space, Native O|X represents a natural next step for OpenX and the industry. The firm helped pioneer the rise of real-time bidding and programmatic advertising, which relies on software algorithms to automate the buying and selling of ad inventory. With its rich media and video content, Native O|X should result in a better overall ad experience on mobile for us consumers. “The 320×50 banners that are cemented in mobile sites and apps are not that effective…What publishers are telling us is that those units just don’t perform well,” Rob Kramer, OpenX’s general manager for mobile, said in an interview.
4 of the Most Overrated Social Media Vanity Metrics Social media is no doubt filled with big egos and empty metrics. While I am a huge fan of social media metrics analytics, I find it somewhat frustrating with those who tout pointless social media metrics to measure. With social media, it is important to know what social media metrics matter and which ones don’t. I am not saying that you should completely dismiss the metrics I discuss below, but you should take them lightly and understand how they impact the overall picture. Let’s take a look at 4 of some of the most overrated social media metrics and what you should focus on instead. 1. I might as well start this list of with the most pointless social metrics of them all. The higher the Klout Score, the more influence a person is said to have. 2. Twitter Retweets, Facebook Likes/Shares, LinkedIn Shares, Pinterest Pins, etc. are not the social metrics you need to be focusing on. 3. Not all traffic is created equal. 4. There is no denying that social media is a numbers game. So what?
Topsy With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for. Siri Suggestions Drag right from the Home screen to show Search and get Siri Suggestions. Get Siri Suggestions Siri Suggestions include apps and contacts that you might be interested in. You can use Siri Suggestions with iPhone 5 and later, iPad Pro, iPad (4th generation) and later, iPad mini (2nd generation) and later, and iPod touch (6th generation). Change search settings Go to Settings > General > Spotlight Search. From here, you can turn Siri Suggestions on or off and choose which apps to include in your searches. If you don’t want Siri or Spotlight to suggest nearby locations, go to Settings > Privacy > Location Services. Last Modified:
SoulPancake 10 Important Google URLs That Every Google User Should Know Which websites and apps have background access to my Google account? What does Google know about me? Where can I see all the ads that I’ve clicked on Google search? What does Google know about the places I’ve visited recently? Here are some of the most important links that every Google user should know about. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Bonus: For Google Apps Administrators This is important but undocumented URL for Google Apps users. When You Fly, Beck's New Album Is Free How's this for in-flight entertainment? Singer-songwriter Beck, who gained worldwide fame in 1994 with his mellow hit single "Loser," will stream his new album at no cost to airplane passengers using Gogo Inflight Internet starting Monday. Capitol Records and Gogo told Mashable that Beck's album Morning Phase, which goes on sale Tuesday and marks his first in six years, will be free to stream for 30 days. The album's early availability on Monday as a stream on Gogo's homepage means people in the skies will get to hear Morning Phase before it's even offered on the ground. The unconventional release follows a string of elaborate album unveilings. The unconventional release follows a string of elaborate album unveilings. Earlier this year, for example, CBS.com debuted Bruce Springsteen's High Hopes album more than a week before its wide release, as part of a promotion for CBS show The Good Wife. Have something to add to this story? BONUS: 20 Songs Turning 20 in 2014
du 19 au 23 mai 2014 Afin de couvrir l’ensemble des dernières fonctionnalités apportées sur les principaux réseaux sociaux du marché, je publierai sur ce blog un article récapitulatif chaque vendredi. Les réseaux/applications couverts seront : - Facebook - Twitter - Google + - Pinterest - Youtube - Foursquare - LinkedIn - Instagram - Vine - SnapChat Dans le cas où cette liste ne serait pas exhaustive, n’hésitez pas à contribuer à cet article via les commentaires. Sur Facebook Possibilité de demander le statut marital d’un utilisateur Le réseau social est avide d’informations concernant ses utilisateurs. S’il ne peut les obtenir naturellement, il usera de subterfuges tels que les boutons de « demande » de complétion des données personnelles pouvant être utilisés par l’ensemble des internautes composant la plateforme. Depuis cette semaine, il est désormais possible de demander à une personne de compléter ses informations concernant son statut marital. Voici comment cela se présente : Sur Google+ Sur LinkedIn
Never Run Out of Content Creation Ideas with These 8 Research Tools by Vertical Measures You have the best intentions when it comes to your content marketing strategy, yet you find it tough to produce enough content to fulfill your goals. Does this problem sound familiar? Maybe because it is…content creation is one the biggest challenges that companies face, whether they’re big or small. According to a joint Content Marketing Institute and MarketingProfs study, over half of enterprise businesses and a whopping 64% of small businesses say that creating enough content is the main challenge they face. We all know that the more content we produce, the more opportunity we have to be found in search engines. Though it seems daunting, I promise it’s not. Let’s use the example that I’m a hotel in Napa Valley looking to target brides-to-be’s planning their weddings through my content marketing. When in Doubt, Google It You’re aiming to have your content found on Google, so why not use the tools inherent to the platform? Don’t Forget About YouTube Delve into Yahoo Answers Quora
Rede de interações de páginas policiais no Facebook: a violência como hit A ecologia midiática de páginas policiais demonstra o fundo do poço que a sociedade brasileira ainda vive. Os posts das páginas, em geral, demonstram o processo de construção da identidade policial embasada no conceito de segurança em que a paz se alcança não mediante a justiça, mas mediante à ordem, à louvação de armamentos e à morte do outro. Nos comentários, nenhuma mediação possível para qualquer pensamento civilizacional. As páginas de maior peso na rede s são: “Faca na Caveira“, “Polícia Unida Jamais será Vencida“, “Admiradores Rota“, “Eu NAsci para ser Polícia“, “Polícia 24 horas“. Abaixo segue a rede das páginas mais referenciadas pela cultura policial no Facebook. É bom conhecer e começar a minerar todos os conteúdos que são publicadas nelas.
How to use the New Flickr for Search Within hours of the announcement of Yahoo!'s blockbuster purchase of Tumblr for $1.1 billion, they made another bold announcement that probably made a lot more users happy. Flickr, one of the most popular web services for sharing, storing and organizing photos, just got bigger and better. What's New First, the entire site has received a beautiful overhaul. The new interface puts even more emphasis on great images and keeps the site controls and information in the trending flat colors and graphics. Second, every user has received an upgraded account to a full terabyte of storage space, and images are stored in full resolution. There are also some changes to paid accounts, namely, a new structure and pricing for Pro accounts. Using Flickr The new Flickr Home features the most recent images from your contacts in a large left column. Click on You in the top menu, and you'll see your new profile page and photostream. Photo Search Make sure that you always give credit to the image owner.
A guide to getting everlasting traffic with keyword research Denis Duvauchelle is CEO and co-founder of Twoodo, helping your team organize itself using simple #hashtags. When you look at any of the thought leaders in marketing and copywriting, read any top keyword research guide (from Hubspot, Copyblogger, Moz) they will all tell you the same thing: You gotta get your keyword research right. What will keyword research impact on? SEOSEMsocial media activitycustomer discoverygetting the right people into the funnelbranding Why? Language links to identity. We are a team collaboration tool. Language is a tool you can use to build data about your ideal users, where they are, how to find them and how to attract them. People identify with the things they use – here are some amazing survey results about iPhones, Androids and Blackberry users: iPhone users are quite vain and travel moreAndroid users are good cooks, work longer hours and drink moreBlackberry users are richer and eat out the most These companies got their language right. Next: Step-by-step guide
Social SEO: The importance of social signals for your SEO – Part 1 There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines. Epigrammatically, some of these factors are the keywords in URLs, the title tags, the heading tags (the keywords that are included within the <h1><h2>etc.), the quality of the content (in other words, the fresh quality content within a website), the anchor text, the keyword density, the overoptimization, the level of keyword stuffing, (if you have) duplicate content, the quality of backlinks, the time spent on a website, the website architecture, are just some the 200 factors, or more that have an effect on your site’s rankings. All these factors ideally combined together can bring you optimal results. How do social signals work? In a very simplified way, this is how they work: Within the above factors it is important to highlight the fact that all the above social networks are interlinked… In simple words this is how it works: Onsite Optimization