customer journey Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. Awareness Consideration Intent Decision ASSISTING channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.” LAST INTERACTION channels act as the last point of contact prior to a purchase. All Industries ▼ Legend
Make Better Business Decisions: A Guide for Struggling B2B Companies Leading a company, particularly in the volatile grind of the B2B industry, executives need certain tools. And no, we are not talking about the usual, concrete tools defined by new marketing technologies such as lead nurturing and lead management software, which are effective by themselves. In this article, we are going to talk about the effective use of basic intuition and instinct to achieve exponential business growth. That last one sounds very much far-fetched, especially to the ears of SME executives who are new to the B2B field and to older companies that have yet to make significant strides. With limited resources at hand and with aggressive competition to face, how can they truly drive their businesses towards securing higher revenue and a large volume of clients?
What The CMO of The Future Looks Like This is the first article of a four-part series exploring the characteristics of the CMO of the future, brought to you by [x+1]. In future installments, we will profile digital leaders at brands. The chief marketing officer has it rough. That’s not going to change. Email Marketing vs. Marketing Automation: Which is Right For You? At Software Advice, we talk to hundreds of software buyers each day, helping them determine the best system for their needs. We pick up on a lot of insights about the market through these discussions. One in particular is the confusion about how marketing automation (MA) contrasts with email marketing. To our surprise, many buyers mistakenly think that MA is a fancy name for an email tool and, as a result, are evaluating vendors like Eloqua and Marketo against email services like MailChimp and Constant Contact. We want to clear up the confusion and help buyers decide when to go for email marketing and when to opt for a more sophisticated marketing automation system. Let’s start with the basics.
Aprimo - Marketing Automation Software For The Enterprise What would you do if you had the technology to work smarter than ever and connect with your target consumers in high-impact ways that build your business? In an increasingly crowded and competitive marketplace, capturing customer attention — in cost-effective ways that fortify your hard-earned brand equity and corporate standards — is tougher than ever. If you’re a business executive responsible for attracting and retaining profitable customers through compelling marketing campaigns, that’s exactly the challenge you’re facing. The Teradata Integrated Marketing Management (IMM) solution includes valuable tools and technology for your Marketing Operations, Campaign Management, Digital Messaging and Marketing Analytics needs and objectives. Develop difference-making campaigns with high ROI — and prove the positive impact of your initiatives — by leveraging these software solutions. Not sure where to start?
8 Social Media Metrics You Should Be Measuring Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? The CMO View of Real-Time Marketing Brands need to move as fast as ever. Former Kodak CMO Jeffrey Hayzlett sums it up this way: “This shit is scary.” Digiday discussed with Hayzlett how brands should be organizing for digital. An Intro to B2C Marketing Automation In the world of marketing automation vendors, business-to-business (B2B) is king. This website, for example, is a fount of knowledge for organizations trying to decide between Eloqua, Marketo, HubSpot, Pardot and the dozen other B2B marketing automation tools that have been seeing triple-digit growth for the last few years. But what about business-to-consumer (B2C) marketing automation?
The Content Marketing Platform Oracle is currently reviewing the existing Compendium product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Compendium's product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Compendium or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The 10 Best Agencies in New York City "I wanna wake up in a city, That doesn't sleep, And find I'm king of the hill, Top of the heap..."It's not likely that anyone would question Sinatra's words, much less if we're talking about design, advertising or web development. Yes, New York is the top, a fantastic place of inspiration, talent and full of opportunities.Today we present to you the best agencies in the city that never sleeps, a selection made by Joshua Long, a talented visual designer who's currently working at R/GA and is a memeber of our Jury. He sat down with us and told us about the 10 agencies he considered to be the best in NYC. FI - Fantasy InteractiveFi has earned its highly respected reputation as a full service agency by creating beautiful digital experiences for clients such as Google, Porsche, Microsoft, USA Today, Nickelodeon and Wacom.
Chief Marketing Officer (CMO) Council™ Website David Kadrie Vice President, Marketing 3M Health Care David leads Marketing for 3M Health Care, a $5 billion global business. 3M is a global leader offering innovative products and solutions for medical, oral care, health information management, drug delivery and food safety. 3M Health Care leverages 3M technology, world-class manufacturing and global reach to provide trusted products that help promote health and improve the quality, cost and outcomes of care. David has worked at 3M for 19 years in various marketing and business leadership roles. His most recent position was Global Marketing & Business Development Vice President for the 3M Skin & Wound Care Division.