Twitter advertising platform
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By Jennifer Valentino-DeVries Fast-growing social-media site Twitter has been making a lot of hires lately, and this week it said it’s adding two employees who should prove important to its fledgling, ad-based business model — people to sell the ads. A promoted tweet from Virgin America The microblogging service hired Dan Coughlin, the former director of media sales at Facebook, to be its director of ad sales for the East. Amanda Levy, who was the first ad-sales person at review site Yelp, is joining Twitter as sales director in the Western region. Mr.
Earlier this evening, we broke the news that Twitter was about to launch its new ad platform. The news has just been confirmed: moments ago, the New York Times published a report detailing the new platform, which is officially being called “Promoted Tweets”. Update: AdAge has published a report as well. Here are the details outlined in the articles: As we previously described, the new system serves up ads based on keywords in Twitter search queries.
The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads. Later, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user. Several companies will run ads, including , Virgin America, and Bravo.
Why do people care how Twitter will make money? "We won't know where we, the users, fit in -- until they tell us how they're going to make money," Dave Winer wrote a year ago this week , "And when they tell us, we may not like it." That's one reason why people care how Twitter makes money.
If you don’t care about Twitter news, you may as well rejoin us next week. Over the next few days, Twitter is going to dominate the airwaves — and it starts tonight. In advance of his keynote at the Ad Age conference on Tuesday (not to mention Twitter’s own Chirp conference on Wednesday), COO Dick Costolo shared details of the company’s highly anticipated new ad platform, Promoted Tweets, with a couple of news outlets. In the most basic implementation, advertisers will be able to bid on keywords to have their tweets featured in search results.
Although our services extend beyond the Web, Twitter ranks as one of the most popular sites on the Internet. Over the years, we've resisted introducing a traditional Web advertising model because we wanted to optimize for value before profit. The open exchange of information creates opportunities for individuals, organizations, and businesses alike. We recognized value in this exchange and planned to amplify it in a meaningful and relevant manner. Stubborn insistence on a slow and thoughtful approach to monetization—one which puts users first, amplifies existing value, and generates profit has frustrated some Twitter watchers.
Disclosure: I am writing this from the perspective of an agency employee, but in no way represent my employer or it's parent company So Twitter's finally doing it . Ads will be sold as "sponsored tweets" that appear on a search page. Awesome.
<img class="aligncenter size-full wp-image-17439" title="promoted-tweet" src="http://www.wired.com/images_blogs/business/2010/04/promoted-tweet.jpg" alt="promoted-tweet" width="530" height="157" /> Twitter, the net’s largest micro-publishing service, launched an advertising service Tuesday that will let advertisers — beginning with some of the world’s top brands such as Starbucks — have their tweets show up in the top of search results. It’s a first attempt by the service to make money from its users. Twitter’s ad model should sound familiar to net users, because it’s not unlike Google’s search ads — which let advertisers have links to their services and products show up above and beside search results. It’s not a bad model to work off, given those tiny ads propelled Google into one of the world’s top tech companies with enough global clout to even take on Microsoft and the Chinese government.