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On B2B Lead Generation and the Value of Prospect Incentives

On B2B Lead Generation and the Value of Prospect Incentives
No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads. Whether it’s through subscriptions forms, call to actions or downloads, marketers would use every tactic to achieve this goal. But prospects don’t just give out information – you have to persuade them to. It could be in the form of a very compelling content piece or an awesome freebie. This is the value of incentive. The following 3 questions, shared by Eric Coffman, Research Analyst and contributor at MarketingSherpa.com, examine the significance of offering these incentives to prospects for B2B lead generation purposes: Do your incentives provide tangible value to your visitors? Incentives come in many forms and differing levels of value. There are two important things to consider when thinking about incentives: cost and relevance. Will visitors to this landing page find the incentive relevant? Related:  B2B Lead Generation Advertising and Marketing Campaigns

5 Common Google AdWords Mistakes to Avoid This 2014 Nobody wants to mess up an AdWords campaign because of one obvious reason: it involves investing a considerable amount of money. It can be very costly when not done correctly, and there’s no point in continuing if the ROI is dreadful. But online marketing is not as complicated as one thinks. All you need to do is know those things that can pull your efforts down. A well-managed campaign entails a good understanding of how AdWords works and how to take advantage of its features. There are 10 common mistakes marketers commit when doing an AdWords campaign, according to Leon Krishnayana, founder and CEO at iSpionage.com, in his blog post in KissMetrics.com. Mistake #1: Not Grouping Keywords Correctly Not using ad groups is one of the biggest mistakes people make. Mistake #2: Not Using the Right Keyword Matches AdWords allows you to add keywords as a broad match, phrase match, or exact match. A phrase match keyword needs to show up in the search as a complete phrase in the order you enter it.

Sales Lead Generation for Merchant Services - Merchant Account Leads Let Callbox clear the way for more clients to come knocking at your door. Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial 888.810.7464 to speak with a Callbox Marketing Consultant. Business Week: 10 Marketing Rules from Super Bowl Ads Super Bowl season is once again sweeping the entire nation and even other regions of the world. Football fans put their game faces on, while marketers see this as a crucial opportunity to advertise their brands and take advantage of the global attention. Steve Mckee of Business Week shared a post on what marketers can learn from this event, especially in terms of branding focus, strategy and line of attack. From BusinessWeek.com: The concepts needed for a winning Super Bowl campaign are the same for any powerful, year-round marketing program, regardless of the size of your company or budget. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Well-Documented Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60% The Client The Client is a leading managed print solutions provider offering a wide range of office printers, multifunction devices, copiers, and software solutions to help its clients manage information and workflows efficiently. With over 60 years’ experience in document management outsourcing, the Client currently has over 15,000 employees across 160 countries. The Challenge The Client tried various methods to generate sales leads (offline/online advertising, sales promotions, mobile marketing, etc.) but with the amount of manpower, materials, and budget allocation these methods required, the cost per lead was spiraling. Looking for a more straightforward lead generation method, the Client figured telemarketing provided the best value because while it was not the cheapest in terms of cost per lead, it was superior at producing high quality sales leads to effectively make back the difference in cost. The Callbox Solution The Results

Lead Generation Case Studies We customize our services to meet the specific needs of our clients. Get an idea of how we meet our client’s outsourcing requirements. Software Products IT Products and Services Advertising Services World-class Branding Consultancy Gets Marketing Boost with Callbox Product/Service: Branding & Consultancy Campaign: Call-to-InviteCallbox Telemarketing Boosts Online Advertising Product/Service: Web Advertising Campaign: Lead GenerationCapturing Advertisers for Upscale Direct Mailer Product/Service: Direct Mailer Campaign: Lead Generation Commercial Cleaning Services Leading Global Facilities Management Company Adopts Telemarketing after First Campaign with Callbox Product/Service: Facilities Management Campaign: Lead GenerationCallbox Cleans Up Expansion Clutter Product/Service: Commercial Cleaning Campaign: Lead GenerationCallbox and Client Together Clean House Product/Service: Commercial Cleaning Campaign: Appointment Setting Merchant Services Financial Services Education and Training Services

How to Rule the World of Online Marketing – Beyoncé Style When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. First, you need to connect with the right people and understand your audience. 2. 3. 4.

Leading Online Company Profits with Live Phone Operators The Client The Client is a worldwide market leader in online hotel reservations; provider of fast, secure and easy-to-use booking system with access to over 35,000 hotels, inns, B&Bs, and resorts. The Client was losing online sales due to both seasonal and irregular network congestion. The Challenge The Client believed they could save these abandoned sales by making their online reservation system available over the phone, allowing potential customers to talk to a live operator 24/7. By electing to outsource, they hoped to find a single experienced call center could cut costs by managing both incoming phone sales and customer service for cancellations or reservation modifications. The Results By boldly choosing to support their online business with live operators, they discovered that far from cannibalize their online channel, they strengthened it, even created a new channel of dedicated phone customers, and simultaneously offloading management of customer service requests to Callbox.

B2B Lead Generation and Appointment Setting Services Among The Best B2B Lead Generation Services according to Business.com Among The Best B2B Lead Generation Services according to Business.com The “Customer Service Element” in B2B Telemarketing Just because clients in the Business-to-Business (B2B) sector are business professionals doesn’t mean they shouldn’t be treated as ‘customers’. In fact, they sometimes need more attention and nurturing than regular consumers. Lead generation in B2C is quite simple: you present a product or service, make sure it caters to the needs of your target market, add a little advertising magic, and you’re done. Wear your customer service “badge” Some experts recommend using a “business language” when talking to B2B prospects. Of course, there are fundamental customer service rules, which need not be elaborated: Introduce yourself first and brand your callAddress the other party appropriatelyListen attentively and never interruptSay your “please”s and “thank you”s These are pretty basic and may seem like they shouldn’t have anything to do with a call’s success, but these little things can serve as an emotional investment to foster a budding business relationship.

Mind Blowing Predictions in Technology and Innovation It is so easy to get overwhelmed with technology these days. Smartphones, HD TVs, hybrid cars, and whatnot – these are just a few of the countless innovations not even science fiction could have predicted 20 years ago. Suddenly, you could carry around a thousand CDs worth of music in your pocket. New software applications come and go faster than many of us can even notice. Just recently Microsoft announced that it will abandon Windows XP for good. Well, it took the software giant over a decade before deciding it was time to get rid of its ancient OS after releasing several replacement versions: Windows Vista, Windows 7, Windows 8, and the recently launched Windows 8.1. Technology evolves at an amazing speed – probably as fast as the human mind is able to conceive new ideas in pursuit of convenience.

B2B Leads : The Marketing Way: Pro Tip in Lead Scoring: Stop Doing it Wrong Any marketing campaign is effective as long as it generates the right kind of B2B sales leads. Quality is the underlying principle in a lead generation program. And better revenue generation is impossible if your sales pipeline is filled with disinterested leads, entailing a waste of time and money. Hence, an improved lead scoring system should always be considered. Howard Sewell, president of the Spear Marketing Group, has listed the common mistakes that hamper lead scoring effectiveness. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect. Score Inflation When you award points to a prospect for some specific behavior (e.g. visiting a Web page, attending a Webinar), that score shouldn’t last forever. Scoring email opens Email opens are a grossly unreliable measure of email effectiveness. Read the full article here.

B2B Lead Generation Company | Appointment Setting, Telemarketing 9 Ways to make your Business Website more Lead - Friendly Creating a website is like designing a book cover; you need to capture attention by imagery and thought-provoking titles, but it should not stop there – it should also be attractive enough to make them buy the book and read its contents. It’s a balance between aesthetic and substance satisfaction. These are the essential elements in making your site an effective lead generation tool: Your website reflects your business and you as well so to attract prospects just like how HP novels dominated the bookshelves all over the world, we have to make sure that it’s story and elements will make your website stand out from the others.

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