Where Social Media Is Headed in 2017: The Biggest Trends to Watch For. What does the future look like for social media?
That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? The standardization of platforms Before we jump into each platform individually, I first wanted to touch on something that’s been a trend throughout the year. 2016 has been a period of consolidation for many of the biggest social media platforms out there. Let me explain… Until the launch of Memories, Snapchat had always been about unpolished, in-the-moment content. Facebook Acquisitions: New Data Shows Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales.
Online video can be much more than an awareness driver.
New research shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent—but also boosts potential for positive return on ad spend compared to TV. Written by Mike Giordano , Celie O’Neil-Hart , Howard Blumenstein Published December 2015 Topics Stay on top of the latest and greatest Subscribe For many advertisers, the primary goal for online video advertising is increasing brand awareness: reaching as many people as possible as efficiently as possible in the shortest possible time.
But fewer advertisers have thought about online video advertising as a key channel to drive metrics like purchase intent. Question #1: How does TrueView impact consideration, favorability, and purchase intent? To answer this, we looked at all of the Brand Lift data since June of this year—hundreds of campaigns across different categories. Related Story Read story. How to Run a Successful Social Media Contest: Tips. All Woobox Plans & Pricing. Signup & Pricing Plans. Pricing and Plans. The 10 Ingredients to a Successful Social Media... In 2014, the average American Facebook user Liked 70 different pages.
Over 30 million small businesses now have active pages on Facebook and 67% of the world’s biggest brands are on Instagram. As a result, many businesses are finding it more and more difficult to stand out and use social media to great effect. This is where a social media contest comes into the picture. Let’s dig in and find out the 10 ingredients to a successful social media contest. 1. The first thing you need to decide is where you want to run your contest. The contest world has kept up with the growth of social media (and social media platforms) over the past few years so the question of which platform to use is entirely in your hands.
Facebook Facebook has the highest possible reach of the platforms based purely on number of active users, and is a great option for growing your fan base. Our favorite advantage to a Facebook contest is that it can easily be promoted with Facebook Ads, and Facebook Ads are truly awesome. Social Marketing Pricing Plans. DoubleClick.
Plans & Pricing. GiveawayTool. 3 Crucial Things to Do After Your Social Media Contest Ends. Your social media giveaway, contest or sweepstakes is officially over!
Engagement across your social networks has been at an all time high. You grew your social media following and collected hundreds of email addresses from those who entered to win your (relevant and excellent) prize. That's all fantastic! But now what? Once a social-media-contest winner has been chosen, many businesses quickly move onto their next effort before they do any meaningful analysis of the contest's results. To help drive the most value from your social media giveaway, here are three important action items to complete after your promotion is over. 1.
With your giveaway, you may have collected hundreds, or even thousands of new email addresses. One of the first things you should do to eliminate low-quality leads by setting up a confirmation autoresponder email. Another thing you can do to get rid of bogus email addresses from your list is inspect and edit the list. 2. 3.
15 Ways to Make Your Next Social Media Contest Go Viral. How to Keep Your Social Media Contest from Becoming a Trial - Kerry O'Shea Gorgone. 10 Steps to Run a Perfect Social Media Contest. Social media has a great impact on shortening the distance between you and customers, attracting them through contents, promoting your services and measuring your activities.
Additionally, it will lead to improve conversion rates, get new leads and sales and create customer loyalty. Among of the marketing campaigns, social media contest is one of the cost-effective and powerful ways to increase your exposure efficiently and grow your business fan base faster. To get the best results, you must build a community where people can get what they want to know and communicate with you and the others who have similar interests.