The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines. Minimized stress Minimized costs Contrary to what they say, there are lead generation and appointment setting companies offering reasonable prices for their services.
Overcome Marketing Automation Challenges for 2015 with One Simple Word: Relevance What’s not to love in marketing automation? For a fact, some businesses feel odd with the idea. They do not seem to be satisfied when they let computer software systems do their lead management for them, as though B2B lead generation is gradually losing its human face. Personalization gave itself away to synthetic emails and content – or so we are made to believe. It is clear that marketing automation has succeeded where hands-on lead management didn’t. But let us be frank: personalization will continue to be a challenge in 2015. The idea now is to combine the human function of personalization with the analytical function of marketing software. Equip your staff with expertise. Like a ship, marketing automation software should be manned only by expert hands. Dig Deeper: Marketing Automation and Why You’ll Need a Healthy Dose of It Aim for quality. So, you have a bulk of leads. Deliver dynamic content. Content is still king. Add value to your offers.
Poor Conversions? Better Use Progressive Profiling Progressive profiling is one strategy B2B marketers can use for a more effective lead capturing. Hardly anyone can fall flat from using this lead generation strategy for acquiring crucial intelligence on certain prospects. A HubSpot blog post by Lisa Toner shows that progressive profiling can improve a potential client’s conversion rate by up to 120%. But how is that even possible? Simple: progressive profiling uses a lot less form fields. On-site lead capturing devices usually contain up to 11 fields, but that’s asking too much. Furthermore, progressive profiling allows for more effective personalization in that it enables you to constantly develop relatable questions that can attract additional client information. Ultimately, you are able to build a full profile of each contact that enters your landing page and thus improves your lead generation and lead nurturing activities. To develop your progressive profiling further, a few things warrant attention: A/B test your visual presentation
Increasing IT Sales with Effective Telemarketing Talking Points The real-time interaction that telemarketing provides makes it a top choice for IT companies – especially startup software vendors – in turning cold leads into potential business opportunities. However, not all software and IT companies are making it big in their lead generation campaign. Increased revenue generation is simply unattainable if we fail to acknowledge several factors in effective CRM for the IT industry. Presenting IT products is indeed difficult compared to selling everyday items. In order to achieve a sale, you will need to master the technical language used in IT lead generation telemarketing. When you have a clear intention to increase your sales, knowing what to say to a prospect becomes as indispensable as computers to the modern entrepreneur. Plan your call script A telemarketing call script serves as a handy guide in the same degree of importance as using a flashlight through a dark tunnel. Ask questions and listen Talk with a specialist
How to Make your Outbound Campaign Standout: A B2B Telemarketing Guide Way back before SMS was created – perhaps, even long before mobile devices saturated the telecommunications market – people were faced with the innumerable drudgeries of daily life and still had the face to accept a telemarketing call from a guy selling insurance. Those were the days when lead generation telemarketing, even at its earliest form, was simpler and friendlier. Forward to the technological sophistry of the modern age, mentioning the word “telemarketing” is like trying to conduct a ritual to summon an undead demon. Indeed, some businesses would state that telemarketing is not the same effective business tool it once was. However one puts it though, numerous institutions still regard outbound calling as a relevant marketing channel – at least to B2B buyers. Unlike regular consumers, B2B buyers prioritize sincerity and immediacy. On the part of a solutions-provider such as yourself, you will need to present your products in a way that could keep potential clients listening.
Two Tech Startup Success Stories on Survival “It is not the strongest species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin We owe it all to this superstar of evolutionary biology to tell us a little something about personal development. On the organizational level though, this quote offers a compelling enough justification for tech companies to double their B2B marketing efforts. By responsive, Darwin means vigilant and always ready to put one great idea forward in the midst of unrelenting odds. The tech market is as unpredictable as a tornado. But it isn’t always low points for these miniscule enterprises. Tweet: To stay in business, it is essential to work beyond your current gains using an effective combination of creativity and progressive-thinking. Here are some success stories that put in detail how certain startups in the tech market were able to pull off wise business decisions that reap rewarding results. Tula Academia.edu Source: Startup Founders: 6 Secrets For Success
Psychological IT Lead Generation: 3 Ways to Influence Buyers Suppliers of IT and software solutions are always finding ways how to market their products well. They can’t risk being content with just one IT lead generation and appointment setting strategy. As far as we know, the B2B market is highly erratic. There’s no telling if a buyer will still consider purchasing your solution tomorrow! Marketers need to learn how to adapt well to this kind of atmosphere, where buyer perceptions change as easily as Apple rolls out new versions of the iPhone. The first effective thing to do is for IT vendors to know how their audience ticks. Considering that it’s utterly impossible to control buyer behaviors, the only thing left to do is to guide them into making the purchase. You would need to go deeper into the mind of your audience. Phone surveys. Market research strategies are an excellent way to extract vital customer information you can use to make better messages. You might also like: Three Ways to Lower your IT Lead Costs Go visual. Watch your analytics.
Get More Sales by Underscoring Urgency in B2B Appointment Setting “In today’s multi-threaded, multi-tasking multi-verse, it’s no longer good enough to make a clear, compelling case about why someone should do something. You have to make a case about why they have to do it NOW.” This passage written by Velocity Partners Co-Founder Doug Kessler back in 2010 sure does ring in sync with today’s tune. As new techniques are introduced into every marketer’s B2B lead generation campaigns, urgency should still be highlighted as an essential motivator for creating interest. How else would you convince B2B decision makers to seal a purchase? It is simple the way it works: By positioning a product to address a current and serious problem, you are implicitly giving a prospect a valuable option. Of course, it will take a good sense of navigating through a conversation to reveal “attack points” in which urgency can be played up. Creating effective conversations can guarantee that your product’s value is presented well, but it’s not enough.
Three Ways to Lower your IT Lead Costs Just like businesses in any other industry, companies selling IT and software products are always aiming to realize expansion. In order to achieve this, they will need to generate enough qualified IT leads that can easily end in a close. This is only possible through a perfectly implemented IT lead generation campaign. Companies should always focus on efficiency and profitability in acquiring leads. Having the right infrastructure and lead nurturing tools are especially expedient in this case, but companies should also highlight lowering the average cost of acquiring a lead. Generating high-priced leads is considered counter-effective because IT companies often end up in a difficult position of making up for the high costs. Do you belong with these companies? Then, the list below will definitely guide you in pulling lead costs down and push your profits through the roof! Focus on digital and inbound Optimize your PPC campaign Are you using Google Adwords?
The Top Demand Generation Strategies for your Sales Pipeline Businesses opt to increase their ROI rates by focusing on high profile B2B leads for their sales pipeline. What’s more, trends in B2B lead generation have contributed to important innovations. The B2B landscape today is digitally-empowered. Demand generation fits in this picture as a primary means for customer engagement. Indeed, there is really no perfect time to stimulate audience awareness and sales traffic other than now. This may sound promising, but the figure wouldn’t account for positive market projections. This doesn’t necessarily mean that demand generation strategies aren’t that effective. Here are a few key demand generation aspects you could develop and maintain for increased sales. Direction by data. Content curation. Email automation. Profitable processes and strategies that do not abase demand generation are equally important. Belinda Summers works as a Business Development Consultant for CallboxInc.
The Binary Nature of your Friendly Neighborhood B2B Marketer Superheroes lead dual lives. While maintaining a day job (usually) as journalists or any other nerdy occupation, they manage to spring into action at the desperate voice of a kidnapped damsel or a cat up a tree. Just like superheroes, superstar B2B marketers have two distinct personas. Like Batman needs his billionaire, playboy, philanthropist visage to his clandestine role as the caped crusader, B2B marketers also need an artistic side to go with their scientific roles in attracting potential buyers. Here is an infographic by Salesforce that better illustrate the character of a great marketer. These roles include: The Artist Written Content Inbound marketing has become the go-to strategy for modern marketers, putting a premium on writing skill. Visual Assets Visual content grabs consumers’ attention, making it a valuable marketing resource. Social Media Social Media has changed the way marketers interact with consumers, making managing digital relationships an important skill. The Scientist
Cream of the Social Crop: A List Social Media Influencers to follow on Twitter You could at least agree that social media is still an audience engagement channel worth the buck, since this year will see companies spending more for their online campaigns. At the very least, these companies could acquire one high-quality B2B lead via their presence in LinkedIn, Twitter, Facebook and Google Plus. But to pull that off is not entirely a matter of luck. A few companies can get away with high quality leads just by posting one Tweet per day, but there is a lot more to it than meets the eye. Take time to learn from these social media influencers listed by Forbes and get an idea on how you can transform your social media accounts into apt lead generation tools. Sean Gardner. @2morrowknight. Ann Tran. Aaron Lee. John Paul Aguiar. Pam Moore. Kim Garst. Chris Brogan. Gary Vaynerchuck. Pam Dyer. Share and Embed this Infographic! <p><strong>Please include attribution to www.callboxinc.com with this graphic. Learn more interesting B2B marketing ideas or get to know about Callbox!
Increase Telemarketing Efficiency with Auto-Dialers Businesses in the B2B market depend on their telemarketing platforms for effective lead generation and appointment setting. Aside from that, effective dealings with B2B prospects can only be attained through an effective calling infrastructure that realizes quality customer experiences and hence business possibilities. But the main challenge has always been the same ever since: How can businesses achieve better ROI influx as well as produce quality clientele relations? This is worth investigating ad should be easily remedied by recent innovations in the field of CRM. Along with smart marketing software, auto-dialers can be your tools of choice for improving your telemarketing performance. Many companies in fact adopt auto-dialing software, integrating them with their existing lead management program for a solid marketing and sales operation. But the reasons don’t end there. A big productivity boost Characteristic of a highly efficient call center is a highly productive team of callers.
B2B Telemarketing Rules and How to Break Them (For the Best) Within the B2B telemarketing world, there are rules to follow. And often, we are made to believe that such rules constitute the straight path towards attaining short-term and long-term business goals. They should be regarded as Gospel truth; otherwise, expansion and increased revenue generation are rendered impossible. Especially in B2B lead generation, rules are needed to steer a business towards the right path. B2B telemarketing has changed a lot since the digital revolution. Today’s decision makers are tricky to begin with, considering that most of them have already adapted to new marketing innovations. So, if you’re still dedicated to the following rules in your B2B telemarketing, consider breaking out of your comfort zone. Apologize for the call Apologizing for calling your prospect on such an inconvenient time is passé. Give complete details This is another unnecessary move. Overemphasize your business Cling dearly to the call script.