4 Email Marketing Gems - Born Out of Writing 1,000 Emails - B2B Lead Generation Company Malaysia
Justin Bridegan of MarketingSherpa shares 4 things he learned from writing a lot of email copy: Having written close to 1,000 emails for MarketingSherpa promoting our marketing products over the past few years, I’ve learned a couple of things I thought I would share with you, many of them from my own mistakes. At Summits, when people recognize my name from their inbox, they ask, “What have you found that works?” What a loaded question, right? I’ve felt much like Edison, but with a marketing spin on it. I have not failed, I’ve just found 10,000 ways on how to not write an email. Much like you, my writing over time has evolved to include some semi-universal best practices which many of us are familiar with, but sometimes get lost in the marketing translation from company logic to customer logic. Tip #1. It’s been said most people are either “filers,” who create a specific file folder for each email, or “pilers,” who let the inbox pile up with no hope in sight. Tip #2. Tip #3. Tip #4.
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