background preloader

The Content Strategist as Digital Curator

The Content Strategist as Digital Curator
The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web? Article Continues Below Curation has a distinguished history in cultural institutions. In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. For a long time, we’ve considered digital objects such as articles, slideshows, and video to be short-lived. Consider some examples: NYTimes.com Topics employs content managers who sift through The Times’ archive to create new meaning by grouping articles and resources that were filed away (or distributed to library databases). What’s the payoff?

http://alistapart.com/article/content-strategist-as-digital-curator

Related:  Content Curation

SEO-Friendly Content Curation by Virginia Nussey, April 29, 2013 If you're a brand online, today's conversational media world requires you're also a publisher if you have any hope of holding space in the public marketplace. Yet the requirements of publishing are a tall order for most brands. Today's savvy audience has high standards for content deemed worthwhile and sharable. Brands are seeking a way to balance quality requirements with their own publishing resources, and technologies are the key to striking that balance. Technologies are being built up around content curation.

Content Curation Is Listening and Engaging Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. Some thoughts on curation – adding context and telling stories « Derivadow.com Just over two years ago I wrote a post about the importance of the resource and the URL — and I still stand by what I said there: the core of a website should be the resource and its URL. And if those resources describe real world things and they are linked together in the way people think about the world then you can navigate the site by hopping from resource to resource in an intuitive fashion. But I think I missed something important in that post — the role of curation, the role of storytelling. When we started work on Wildlife Finder we designed the site around the core concepts that we knew people cared about and those that we had content about i.e. species, their habitats and adaptations, and we’ve been publishing resources about those concepts since last September. We’ve since published the model (Wildlife Ontology) describing how those concepts relate together.

Nine Content Curator Tools for Social Media If you attended Les Affaires’ social media conference, “Les Reseaux Sociaux Pour Une Implantation Concrete, Mesurable et Efficace” and did not have the opportunity to sit in on the seminar, “Contexte de B2B: Batissez Votre Strategie Afin D’Optimiser Votre Utilsation Des Reseaux Sociaux” then you missed out on some of the tools that will make a big difference in your strategic approach to social media. Do not worry. Like a good content curator, Intelegia is all about sharing relevant and timely information. The seminar touched upon 15 elements which are needed to build your presence on social networks for business-to-business initiatives. One element was how to gather information to provide relevant content for your target audience in order to build or enhance your brand.

Content Curation : An Essence of New-Age Digital Marketing With the instant availability of meaningful content, videos on You Tube, millions of blog scrolls and other informational gateways, organizations are finding the need for content curators in social media. Content curation is the method of locating, organizing and sharing online content. Frankly, we need curators to go through the lofty task of wading through endless scrolls of information until they find the hidden gems. What curators do is weed out the bad and present us with the good: the information that’s interesting, intriguing, things that fit our tastes, enrich our lives and, more importantly, that helps make our online experience more enjoyable.Content curation has gone mainstream and and there are countless people relying on it to free them from the muddled online world. Content Curation Manners: ABCD Rule

Curated Social Media Comes Of Age During Oslo Attacks This past year, social media replaced traditional news outlets as an unrivaled source of information for at least a few era-defining stories: Twitter broke the Osama Bin Laden story and YouTube became the window into the Arab Spring. Backed by a compelling history of performance, journalists rushed to their Twitter accounts over the past few days to speed up the painfully slow unraveling of the Norway massacre news. The problem is, the fire hose that is an unfiltered hashtag feed such as, say, #osloexpl, provides quality journalism embedded in a haystack of foreign languages, unlinked comments, and even the odd Star Wars quote (see below). So a few technically savvy outlets, including The Washington Post, found that by editorially curating quality social media channels, they could cut out the noise associated with a raw Twitter feed and still relay key information at Internet speed. Raw social media feeds are not without merit.

Nation Performing Arts Convention Like e-mail in the ‘90s and the web at the dawn of the new millennium, artists and organizations—as a matter of business—have had to adapt to these new modes of communication and integrate these tools into their operations. Web 2.0 and social platforms like Digg and Delicious, YouTube, Flickr, and Facebook have pushed the electronic envelope even further up the learning curve. Along comes Twitter, and the real-time revolution is on—just as mobile technologies have gone viral. The Difference Between Content Curation and Link Spraying "Content curation" is one of those phrases that gets repeated ad nauseam without much thought into what it actually means or what role it should play in our digital marketing strategies. It is a term that that is widely used, yet the definition of content curation (at least in the social media marketing sense) is murky and unspecific. This blog post is an attempt to define what digital content curation is and how we can begin to think more creatively about this throwaway term. I don't think it means what you think it means When most people use the word, I think what they mean is distributing content from various sources via social media. Fine--that's not wrong per se, but that's not near enough the whole story either.

Conscious Curation « SweetMedia Thanks to Tom Foremski and Oliver Starr for inviting me to share my thoughts on curation at last night’s salon, and to the group for a lively discussion. This article is an expansion on the bullet points in my remarks. There is a prior post- What is Curation?- that attempts to professionalize and put some limits around the use of the word, which may be needed- lest I seriously think that I’m curating my garage next time I clean it out.- CMM

The Curation Buzz... And PearlTrees Posted by Tom Foremski - April 12, 2010 My buddy Dave Galbraith is the first person I remember to first start talking about curation and the Internet, several years ago. He even named his company Curations, and created a tool/site for curation: Wists. And his site SmashingTelly - is great example of curation, a hand-picked collection of great videos. Content Curation and the Interest Graph: Delivering Context to the Consumer In December, an article I wrote "Content Is King, But Distribution Is Queen and She Wears the Pants" was nominated and won an end-of-the-year contest for the best content marketing post of 2013. The contest was run by a new startup called ShareBloc, a new content distribution platform for professionals to share and curate content. The original post identified the growing problem of content saturation on the Internet. Good distribution — whether paid or earned — can help content marketers cut through that noise. Looking back on the merits of ShareBloc's contest, I'd add an addendum to that winning post: Consumers who are good at content curation will benefit the most from marketers deploying distribution strategies.

Curation Is The New Creation - Social Media Notes "Curation taps the vast, agile, engaged human power of the web. It finds signal in the noise." - Steve Rosenbaum Museums and the Web 2010: Papers: Miller, E. and D. Wood, Recollection: Building Communities for Distributed Curation and Data Sharing Background The National Digital Information Infrastructure and Preservation Program at the Library of Congress is an initiative to develop a national strategy to collect, archive and preserve the burgeoning amounts of digital content for current and future generations. It is based on an understanding that digital stewardship on a national scale depends on active cooperation between communities. The NDIIPP network of partners have collected a diverse array of digital content, including social science data-sets; geospatial information; Web sites and blogs; e-journals; audiovisual materials; and digital government records (

Related: