background preloader

The Content Strategist as Digital Curator

The Content Strategist as Digital Curator
The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web? Article Continues Below Curation has a distinguished history in cultural institutions. In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. For a long time, we’ve considered digital objects such as articles, slideshows, and video to be short-lived. Consider some examples: NYTimes.com Topics employs content managers who sift through The Times’ archive to create new meaning by grouping articles and resources that were filed away (or distributed to library databases). What’s the payoff?

http://alistapart.com/article/content-strategist-as-digital-curator

Related:  DescriptionsOnline Content CurationProceso de curación de contenidosCuratorial CuriosityDigital

Content Curation Is Listening and Engaging Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. 4 Promising Curation Tools That Help Make Sense of the Web Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. His book Curation Nation is slated to be published this spring by McGrawHill Business.

Content Curation Guide for SEO - What, How, Why The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to the Internet, I imagine it as the warehouse where the Ark is archived at the end of Indiana Jones – Raiders of the Lost Ark. The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents. Curated Social Media Comes Of Age During Oslo Attacks This past year, social media replaced traditional news outlets as an unrivaled source of information for at least a few era-defining stories: Twitter broke the Osama Bin Laden story and YouTube became the window into the Arab Spring. Backed by a compelling history of performance, journalists rushed to their Twitter accounts over the past few days to speed up the painfully slow unraveling of the Norway massacre news. The problem is, the fire hose that is an unfiltered hashtag feed such as, say, #osloexpl, provides quality journalism embedded in a haystack of foreign languages, unlinked comments, and even the odd Star Wars quote (see below). So a few technically savvy outlets, including The Washington Post, found that by editorially curating quality social media channels, they could cut out the noise associated with a raw Twitter feed and still relay key information at Internet speed. Raw social media feeds are not without merit.

Digital curation The term curation in the past commonly referred to museum and library professionals. It has since been applied to interaction with social media including compiling digital images, web links and movie files. Approaches to digital curation[edit] The Digital Curation Centre is a "world leading centre of expertise in digital information curation"[5] that assists higher education research institutions. The DCC is based in the UK and began operations in early 2004.

SEO-Friendly Content Curation by Virginia Nussey, April 29, 2013 If you're a brand online, today's conversational media world requires you're also a publisher if you have any hope of holding space in the public marketplace. Yet the requirements of publishing are a tall order for most brands. Today's savvy audience has high standards for content deemed worthwhile and sharable. Brands are seeking a way to balance quality requirements with their own publishing resources, and technologies are the key to striking that balance. Technologies are being built up around content curation.

Conscious Curation « SweetMedia Thanks to Tom Foremski and Oliver Starr for inviting me to share my thoughts on curation at last night’s salon, and to the group for a lively discussion. This article is an expansion on the bullet points in my remarks. There is a prior post- What is Curation?- that attempts to professionalize and put some limits around the use of the word, which may be needed- lest I seriously think that I’m curating my garage next time I clean it out.- CMM

Squidoo’s Introduces Social Media Curation Through Brands in Public Brands in Public is a collection of interesting, accessible, public-facing dashboards for your favorite brands – from Zappos to Virgin America to In-n-Out Burger. Each dashboard organizes a hot list of what’s being said about the brand around the web, via Twitter and blogs and YouTube and Google Trends and more. As well as polls and debates and commenting for people who want to do more than just watch. – is how Squidoo welcomes visitors now, promoting its latest feature calledBrands in Public.

How to Curate Content & Influence People I’m not a religious man. But I admire the community aspect of religion. The social binding that comes through a good priest watching over his flock. I guess that’s where the relatively new idea of “curated content” comes from. Sharing the latest and greatest thinking from around the world to create a community around your brand. In my case Zude PR…rather than God.

PressPausePlay - What is technology doing to culture? We’re living in a time of digital revolution. Today anyone can become a writer, musician, photographer or filmmaker. But what happens to the quality of culture when everyone becomes a ‘creator’? Curation Is The New Creation - Social Media Notes "Curation taps the vast, agile, engaged human power of the web. It finds signal in the noise." - Steve Rosenbaum The Seven Needs of Real-Time Curators I keep hearing people throw around the word “curation” at various conferences, most recently at SXSW. The thing is most of the time when I dig into what they are saying they usually have no clue about what curation really is or how it could be applied to the real-time world. So, over the past few months I’ve been talking to tons of entrepreneurs about the tools that curators actually need and I’ve identified seven things.

The 5 Models Of Content Curation Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Aside from a few well known examples like this one, however, the term curation has rarely been used outside of the world of art … until now.

Related:  News & ArticlesWhy curateContent curationBusiness, Businness Media, Jobscuration