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Content Curation Is Listening and Engaging

Content Curation Is Listening and Engaging
Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. By sharing the information and giving credit to the source where you found the link, you build relationships and a network. I used to describe this process as “Listening and Engaging” but really like focusing it the process around a content strategy – makes listening and engaging much more actionable. Last week, I helped launch a peer exchange for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart). Bruce Lesley is one of a growing number of nonprofit executive directors and senior leaders that use Twitter. What do the experts say?

Curated Social Media Comes Of Age During Oslo Attacks This past year, social media replaced traditional news outlets as an unrivaled source of information for at least a few era-defining stories: Twitter broke the Osama Bin Laden story and YouTube became the window into the Arab Spring. Backed by a compelling history of performance, journalists rushed to their Twitter accounts over the past few days to speed up the painfully slow unraveling of the Norway massacre news. The problem is, the fire hose that is an unfiltered hashtag feed such as, say, #osloexpl, provides quality journalism embedded in a haystack of foreign languages, unlinked comments, and even the odd Star Wars quote (see below). So a few technically savvy outlets, including The Washington Post, found that by editorially curating quality social media channels, they could cut out the noise associated with a raw Twitter feed and still relay key information at Internet speed. Raw social media feeds are not without merit.

Curation Is The New Creation - Social Media Notes "Curation taps the vast, agile, engaged human power of the web. It finds signal in the noise. In his recently published book, " Curation Nation ," Steve Rosenbaum argues that information overload has rendered the old adage, "knowledge is power," obsolete. "We don't have an information shortage; we have an attention shortage Most people have neither the time nor the stamina to wade through miles of information looking for the narrow range of content they're interested in. "Curation comes up when people realize that it isn't just about information seeking, it's also about synchronizing a community. " - Clay Shirky We're all curators. I'm a long-time dabbler in curation. " Wouldn't it be cool if someone aggregated the information you needed, curated it into categories, and handed you brief summaries ?" I thought, yes, that would be cool, so I did it.

Curation is More Than Integration The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of ridicule. Trust me. There are enough people running around the marketing world babbling about “curating,” that it won’t be long before Dogbert or the Pointy-Haired Boss skewer us all for using language that no real human being would ever utter. We hear a term like “curate” crop up in a few business conversations. We assume it’s the hot new topic, and thus begin employing it in our conversations, whether we understand it, or not. When “curate” first showed in our world, it was being used as a new way to speak about integration; of activating the various disciplines of marketing communications to work in synergistic harmony with one another. In truth, curation has more to do with the multi-participant communications flowing in the stream of social media conversation.

Content curation: computers and humans creating collaborative intelligence We don’t have a problem of “information overload”… we have a problem of “filter failure”. And even as you’re reading this massive money is being spent to create better filters. And the best filters are those which allow humans and computers to both do what they do best… in a new thing called “collaborative intelligence”. Content Curation. I think it’s pretty simple. It could be said that most journalists are really content curators. Many bloggers do that. If you’re a fellow bloggers, you have a success formula if all you so is faithfully bring your readers up-to-date curated content on a given niche or subject-matter. I’ll have more to say on this in the coming weeks and months. Karan Bavandi is the founder of (a curation platform I’m still figuring out). Here are a couple of good slide decks on the topic. Shel Holtz is a very well known marketing dude online, and he’s all over curation too… Here are a couple of curation tools (or platforms) to look into.

Conscious Curation « SweetMedia Thanks to Tom Foremski and Oliver Starr for inviting me to share my thoughts on curation at last night’s salon, and to the group for a lively discussion. This article is an expansion on the bullet points in my remarks. There is a prior post- What is Curation? Does all curation have a viewpoint? Two different curators can create vastly different views on a topic by how they frame it. In any curation, what is omitted is as if not more important than what is included. How is curation different than a mere filter or editorial slant? Yet, the word curation has a higher bar: it implies a sense of care over the longterm, of preserving and assembling a special group of items or content or speakers. What’s different in Live versus Digital curation? With live events, versus the self guided tour of digital media, we have at least 2 additional dimensions to work with. The interplay between Live Events and their Digital Artifacts Expansion of forums for curation- digital and otherwise

Curation is the New Search is the New Curation In the beginning there was curation, and it was good. People found interesting things on the web, created directories of those things, and then you found what you were looking for inside those curated lists. That was the origins of the original lists and directories, from Yahoo on outward. But then that got too hard. The web got bigger faster than anyone could keep track. That model has now begun to give way too. What has happened is that Google’s ranking algorithm, like any trading algorithm, has lost its alpha. There are two things that can happen now. Yes, that sounds mad. The answer, of course, is that we won’t — do them all by hand, that is. In short, curation is the new search. [Update] A friend points out in IM that all of this makes Yahoo mothballing Delicious, a directory of curated lists, more than a little mistimed. Related posts:

Is Content Curation the New Community Builder? Content curation has drawn my interest. I was at a tech conference last week and saw a couple of pretty cool applications for curating content. Setting a side the debate of right or wrong, these new content curation tools will make their mark. Content curation, which involves human filtering and organizing is much different than content aggregation. Over a year ago Mashable reported Why Content Curation Is Here To Stay; The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. Media Curation is the emerging trend toward integrating and pondering media content using a mix of machine and human resources. Media Curation is a complex subject among media professionals, with notable professionals both for and against the practice. But just as passionate are an emerging class of new publications and editors like Arianna Huffington of The Huffington Post and Michael Arrington of TechCrunch. So, Where are you with this?

The 5 Models Of Content Curation Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. One of the hottest trends in social media right now is content curation – thanks in no small part to the leading efforts of several thought leaders actively promoting the idea. What Is Content Curation? Back in 2009 I published a blog post called the “Manifesto For The Content Curator” which predicted that this role would be one of the fastest growing and most important jobs of the future. Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue. The 5 Models Of Content Curation Content curation is certainly an emerging space and one where more and more thought leaders will continue to share their voices. Interested in learning more about content curation?