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Bringing Order to Information Overload

Bringing Order to Information Overload
By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing, the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace. Now, the new wave of content marketing has arrived: content curation. What is content curation? Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The term “content curation” stems from traditional museum curation: museum curators collect art and artifacts and identify the most relevant or important to be displayed in an exhibit for the public. The content curation debate Automated content curation Related:  Descriptions

Content Curation: It's Going to Be HUGE It's counter-intuitive--especially to Americans. But often less is more. When Erin Scime wrote a blog titled: "Content Strategist as Digital Curator", it's pretty clear that she didn't expect to stir up a whole lot of emotions and anger. Yet, that's what she did--at least in part. "I feel like there are a lot of bitter librarians out there," Scime told me. It's ironic, in part, because all her early training was in library sciences. But the buzz around curation threatens more than librarians--there's a posse of PhD's with pitchforks and torches that didn't much like what Scime had to say. What heresy did Scime actual dare to blog about? Scime today is the Content Strategy Lead at HUGE in Brooklyn--whose clients include CNN IKEA, Pepsi, Jet Blue, IVillage, and Penton Media. For a former student of Curatorial studies and information sciences to embrace the democratization of the word "curation" rattled some cages. One example Scime points to is the relaunch of iVilliage.

Techmeme The Hunt for the Ultimate Curation Tool: Cliqset is Getting Closer If a thousand social networks bloom, with cross-network communication and real-time replies, how will you manage to find and share the best things that your friends put into your stream? Innovative social network aggregator Cliqset launched a new version this morning that offers a very interesting answer to that question. Cliqset is a service that lets you publish and subscribe to 80 different social networks, from Twitter to YouTube to Delicious to Foursquare. Long a proof of concept more than an app you'd use, Cliqset can be so forward-looking it hurts. Today's relaunch brings it closer than ever to making it my #1 choice for ways to interact with the river of news - in theory. Cliqset used to be a lonely place, displaying only content from other people you knew who had signed up for Cliqset (not many). Previously, on Cliqset Curation is beautifully implemented in Cliqset, it's easy to push any item into a curated stream that other people can subscribe to in real-time.

The Seven Needs of Real-Time Curators I keep hearing people throw around the word “curation” at various conferences, most recently at SXSW. The thing is most of the time when I dig into what they are saying they usually have no clue about what curation really is or how it could be applied to the real-time world. So, over the past few months I’ve been talking to tons of entrepreneurs about the tools that curators actually need and I’ve identified seven things. First, who does curation? Bloggers, of course, but blogging is curation for Web 1.0. But NONE of the real time tools/systems like Google Buzz, Facebook, Twitter, YouTube, Flickr, give curators the tools that they need to do their work efficiently. As you read these things they were ordered (curated) in this order for a reason. This is a guide for how we can build “info molecules” that have a lot more value than the atomic world we live in now. A curator is an information chemist. So, what are the seven needs of real time curators? 1. 2. 3. 4. 5. 6. 7. 1. 1.

Curation - The Third Web Frontier Posted by Guest Writer - January 8, 2011 Here is a guest article by Partice Lamothe - CEO of Pearltrees (Pearltrees is a consulting client of SVW.) This is a lightly edited version of "La troisième frontière du Web" that appeared in the magazine OWNI - Digital Journalism - March 2010. The article argues that the founding pricinciples of the Internet are only now being implemented and that the next frontier is in organizing, or curating, the Internet. By Patrice Lamothe Everyone realizes that the web is entering a new phase in its development. One indication of this transition is the proliferation of attempts to explain the changes that are occurring. Although these explanations are both pertinent and intriguing, none of them offers an analytical matrix for assessing the developments that are now underway. The "real time web," for example, is one of the clearest and most influential trends right now. In contrast, other explanations are far too broad to serve any useful purpose.

Peartrees: Multi-dimensional Curation A few weeks ago now, I posted an opinion piece on Technorati titled, 'Why Social Media Curation Matters'. Following this I received quite a lot of feedback and it’s thanks to one of these comments – posted by on my blog – that I was led to Pearltrees. In addition to this, I was also motivated to re-evaluate my position on the subject of curation and take a closer look at what I perceived that to be. At first I made the rather naïve assumption that the difference between Pearltrees and the services I’d discussed in my previous articles both here and on my blog, was purely aesthetic – Pearltrees has a beautifully designed Flash interface. However, as I delved further into the service, and further contemplated readers' feedback, I began to realise that there were actually some fundamental differences both in the approach of the developers and in my perception of curation. Nonetheless, they are just lists. The answer can be summed up in one word, depth.

4 Promising Curation Tools That Help Make Sense of the Web Steven Rosenbaum is a curator, author, filmmaker and entrepreneur. He is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. His book Curation Nation is slated to be published this spring by McGrawHill Business. As the volume of content swirling around the web continues to grow, we're finding ourselves drowning in a deluge of data. Where is the relevant material? The solution on the horizon is curation. In the past 90 days alone, there has been an explosion of new software offerings that are the early leaders in the curation tools category. 1. Storify co-founder Burt Herman worked as a reporter for the Associated Press during a 12-year career, six of those in news management as a bureau chief and supervising correspondent. At the AP, editors sending messages to reporters asking them to do a story would regularly write, “Can u pls storify?” Storify is currently invite only. 2. Scoop.it is often described as Tumblr without the blog. 3. 4.

Power Tools for Content Aggregation and Curation Maybe you don't have the resources to develop a lot of content, or maybe you're a professional association that wants to serve its members better by being super helpful. Add that there are many more content creators, inside and outside organizations, and you see how curating information as content strategy could be a very elegant option. Noting the evolution on the World Wide Web quickly to show you a pattern that went in lockstep with use. You had forums and discussion boards, many still very active, Web sites, then journals, which evolved into blogs with RSS (real simple syndication) capability to package and read feeds, social bookmarking and networks, and then media sites to upload and view videos, photographs, etc. Each set of tools building on the next, thriving when filling a specific need, and evolving or morphing into something else as appropriate. Real time logs I suppose I'm quite old fashioned to be still using a blogging platform in a blog format to publish content. So what?

The Five Rs of 21st Century Content Curation Why do I constantly update my Google Reader RSS feeds? Adding categories, fine tuning reading lists, then upsetting them all over again when I stumble upon several great sites. That's because I rely on information discovery to push my own thinking. The more I broaden and diversify my reading, chasing tangents, listening to, and verifying opposing views, the sharper my ability to see and make sense of trends. Saying we have filter failure is not capturing the depth of the challenges we face. Defining the problem Real time streams and social graphs are training people to react. Reacting to information is the exact opposite of critical thinking. It will not help you or your business understand why a trend may be emerging, what it means to you, and how to reorganize your thinking about it. Curation, as in making sense, also has a prominent role in how organizations develop and transmit news. Five activities that pay dividends on content curation Research Rotation Recurrence Readability Recall

Curation Is The New Creation - Social Media Notes "Curation taps the vast, agile, engaged human power of the web. It finds signal in the noise." - Steve Rosenbaum In his recently published book, " Curation Nation ," Steve Rosenbaum argues that information overload has rendered the old adage, "knowledge is power," obsolete. "We don't have an information shortage; we have an attention shortage Most people have neither the time nor the stamina to wade through miles of information looking for the narrow range of content they're interested in. "Curation comes up when people realize that it isn't just about information seeking, it's also about synchronizing a community. " - Clay Shirky We're all curators. I'm a long-time dabbler in curation. " Wouldn't it be cool if someone aggregated the information you needed, curated it into categories, and handed you brief summaries ?" I thought, yes, that would be cool, so I did it.

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