Information mapping Information Mapping is a technique that divides and labels information to facilitate comprehension, use, and recall. It was originally developed by Robert E. Horn. Overview Information Mapping is a research-based method used to analyze, organize and present information based on your audience’s needs and the purpose of the information. Robert Horn and his colleagues identified dozens of common documentation types, then analyzed them into structural components called "information blocks". According to Horn and his colleagues, the seven most common information types are: Procedure: A set of sequential steps to complete a task.Process: An arrangement of tasks among disparate groups explaining how the groups interact. The Information Mapping goal is measurable results that change the way people present information. Information Mapping has close ties to information visualization, information architecture, graphic design, information design, and data analysis. Notable Experts
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The Verge at work: backing up your brain 36inShare Jump To Close The Verge at Work is a series about process. Writing about the history of commonplace books in The New York Review of Books, Robert Darnton notes that readers in early modern England, from the layperson to famous minds like Francis Bacon and John Milton, “read in fits,” moving from book to book, grabbing bites, consuming and rearranging them. Sixty years ago, Vannevar Bush imagined a hypertext information machine (a memex) in his essay ‘As We May Think’ that would act as an “intimate supplement” to memory. Stumbling on all of this years ago got me thinking, and I started playing around with my own notes after reading author Steven Johnson’s article in the New York Times where he described his own system. Writing a few years later in the Washington Post, Ezra Klein agreed: I’m much likelier to be routinely confronted with old insights and facts that I might have forgotten. Enough with the history lesson. Section TOC Title The setup Importing 101 A note on mobile Wrap-up
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Recovering from information overload - McKinsey Quarterly - Organization - Talent For all the benefits of the information technology and communications revolution, it has a well-known dark side: information overload and its close cousin, attention fragmentation. These scourges hit CEOs and their colleagues in the C-suite particularly hard because senior executives so badly need uninterrupted time to synthesize information from many different sources, reflect on its implications for the organization, apply judgment, make trade-offs, and arrive at good decisions. The importance of reserving chunks of time for reflection, and the difficulty of doing so, have been themes in management writing for decades. Look no further than Peter Drucker’s 1967 classic, The Effective Executive, which emphasized that “most of the tasks of the executive require, for minimum effectiveness, a fairly large quantum of time.” Yet they are devilishly difficult to implement, and getting more so all the time. Better solutions exist, and they aren’t rocket science. The perils of multitasking Focus
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Why I Use Mind Maps for Content Marketing Projects I'm often asked how I manage all the details of complex content marketing projects. My favorite tool for this is Mind Maps. Specifically, I use MindJet. I whipped up a simple example to show you: If I was doing this for real, I'd have the persona where it says Content Map Example. I build my content flows based on questions the buyer persona asks at each stage of the buying process. Next to each of them I input topics for content development and any links to documents or notes to provide the overall reasoning behind the question and answers (that's the content). From there, I note which types of content I'm going to develop for each topic. What I like most about Mind Maps is that I can open up as many layers as I want at one time to get the big picture view of the flow, or condense it down to just focus on one area. When I work with project teams, we'll often use Mindjet Catalyst - the online version - to work on drafts together and for meetings.
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Richard Branson Secrets to Success Download Using Map Free Maps A business has to be involving, it has to be fun, and it has to exercise your creative instincts. — Richard Branson The Entrepreneurial Mind of Richard Branson Sir Richard Branson is an iconic and legendary figure within business circles. The discussion that follows delves briefly into aspects of Richard Branson’s personality and behavior in order to shed some light into the mindset of this entrepreneurial magnate. The purpose of this IQ Matrix and accompanying article post is to present a visual overview of the characteristics of a successful entrepreneur whose qualities we can all model, learn from, and cultivate until they become our own. The information contained within this article was collected from several books which are listed towards the end of this post. Richard Branson’s Habitual Patterns of Behavior These behaviors are briefly outlined below: Stepping Outside of Comfort Zone Facing Problems Head-on Open to Change Making Every Second Count Asking Questions
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