Content Curation, una buona opportunità di business, tutta da sfruttare Si fa un gran parlare della importanza del contenuto, per il marketing in rete e per moltiplicare le opportunità di business delle aziende. Ma produrre contenuti è costoso, richiede competenza e capacità di veicolarli in rete, sotto diverse forme e in differenti modalità. Che si tratti di un articolo, di un’infografica, di un’immagine o di un video, realizzare un buon contenuto richiede un grande investimento, il cui ritorno (ROI) non è semplice da calcolare e nemmeno del tutto certo, a meno che non si abbia la capacità di trasformare la propria azienda in una sorta di editore. Anche questo è un mantra che sentiamo ripetere spesso, in rete: “companies must become publishers”, oppure “brands must become media companies”. Per competere in rete, le aziende debbono dunque davvero trasformarsi in una qualche misura in case editrici? Perché dovrebbero fare uno sforzo simile?
SpeedyMarks Diigo The 10 Best Social Bookmarking Sites to Increase Your Traffic Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness. The more people who have access to your great content, the more likely that your content will go viral. 9 Free Tools For Link Discovery & Content Creation Every day it seems that there’s a new tool out there to monitor, measure, track, and suggest what we should be doing. Many of these are free or offer free trials, which I love, but finding the time to test out a new tool in order to see if it suits you isn’t always easy. My objective in using these tools is, of course, building links, so I’ll go over the tools that I use and show you how I’d use them. And hey, they’re all free!! For the record, I’m not interested in competitive analysis, analyzing sites, using social media (with one notable exception, and my exclusion here is only because that topic has been well covered both on this site and elsewhere) or examining existing backlinks. I’m interested in using these tools to help with finding new link sources and creating new content.
What Is Social Bookmarking and Why Do It? Have you ever emailed a friend or family member and sent them a link to a website you thought they might find interesting? If so, you have participated in social bookmarking. But what is social bookmarking, anyway? After all, it's not like you can take a small piece of cardboard or a sticky note and physically put it on a web page the way you can do with the pages in a real book. And even if you know how to use the bookmarks tool that comes built in with every major web browser, this still isn't "social" bookmarking. 10 Excellent Bookmarking Tools You Should Know 7,658 ViewsNovember 5, 2014Bali, IndonesiaDesign 3 min read We all like to surf the internet. Whether it’s looking for inspiration or checking some cool stuff we want to save it all for later.
Winslew You might know this – you just found a nice webpage you want to read but have no time right at this moment? Maybe you create a bookmark for it – then you forget about it and remember it while on a long flight or being not connected to the internet. Wouldn’t it be cool to have such webpages marked for reading it later and having cached version of all this webpages on your notebook?
Content Curation: 19 Definitions While every marketer must have content marketing , their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.