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Content Curation: It's Going to Be HUGE

Content Curation: It's Going to Be HUGE
It's counter-intuitive--especially to Americans. But often less is more. When Erin Scime wrote a blog titled: "Content Strategist as Digital Curator", it's pretty clear that she didn't expect to stir up a whole lot of emotions and anger. Yet, that's what she did--at least in part. "I feel like there are a lot of bitter librarians out there," Scime told me. It's ironic, in part, because all her early training was in library sciences. But the buzz around curation threatens more than librarians--there's a posse of PhD's with pitchforks and torches that didn't much like what Scime had to say. What heresy did Scime actual dare to blog about? Scime today is the Content Strategy Lead at HUGE in Brooklyn--whose clients include CNN IKEA, Pepsi, Jet Blue, IVillage, and Penton Media. For a former student of Curatorial studies and information sciences to embrace the democratization of the word "curation" rattled some cages. One example Scime points to is the relaunch of iVilliage.

Is Content Curation The New Black? If you want attention, a platform, the ability to lead, sway, sell, move, emote, promote, you need to be putting out killer stuff. But, there's a major wrinkle in the theory that pretty much nobody talks about, even though it's become one of the most powerful content models on the planet. We are assaulted and battered by so much content, from every direction, that 99% of the time, we don't know where to look first. We don't know what's critical or what's crap. There's so much coming at us so quickly that if we undertook to read just the first few sentences of everything in an effort to decide whether it was worth it to read the rest, that alone would take us from morning to night.

Bringing Order to Information Overload By Christy Barksdale | Posted | 16 Comments | Filed in: Content Marketing Content marketing, the publishing of relevant, link-worthy content, has been all the rage for marketing professionals for several years. A recent survey conducted by content marketing authority Junta42 shows that companies, especially small businesses, are continuing to spend more on content marketing each year because it is more effective than traditional marketing for differentiation in the marketplace. Leads, sales and client retention are better achieved when companies are resources for their customers and help solve their pain points. Now, the new wave of content marketing has arrived: content curation.

Curation - The Third Web Frontier Posted by Guest Writer - January 8, 2011 Here is a guest article by Partice Lamothe - CEO of Pearltrees (Pearltrees is a consulting client of SVW.) This is a lightly edited version of "La troisième frontière du Web" that appeared in the magazine OWNI - Digital Journalism - March 2010. The article argues that the founding pricinciples of the Internet are only now being implemented and that the next frontier is in organizing, or curating, the Internet.

Why Content Curation Is Here to Stay Steve Rosenbaum is the CEO of, a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magnify and read more about Curation at For website content publishers and content creators, there's a debate raging as to the rights and wrongs of curation. While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation — human filtering and organizing — has created what I'm dubbing, "The Great Creationism Debate." masterclass I've written about several times recently, but I'm still getting blank looks from lots of folks, so here's the how, and more importantly the why, of Curation, it's all about curation. What is curation? Adding value to information. Activity - publish, don't just read.

Power Tools for Content Aggregation and Curation Maybe you don't have the resources to develop a lot of content, or maybe you're a professional association that wants to serve its members better by being super helpful. Add that there are many more content creators, inside and outside organizations, and you see how curating information as content strategy could be a very elegant option. Noting the evolution on the World Wide Web quickly to show you a pattern that went in lockstep with use.

Is automated content curation helping or hurting? Every time I publish a post and hashtag it with #socialmedia on Twitter, I get notifications about how someone's latest "Social Media Daily" being released with "Top Stories" by me and others has just been published. Most of you in the social media world are aware of sites like - they allow you to set up an account and automatically aggregate content based on hashtag and organize it into what looks like an online news publication. In probably one of the noisiest chapters in the online content era, I agree with the need for some help with meaningful content curation in an effort to cut through the noise that has rendered most high-level hashtag streams worthless because they're so bloated. Initially I thought the type service made sense until lots of users I follow or that follow me, started using it.

Curation Is The New Creation - the local good "Curation taps the vast, agile, engaged human power of the web. It finds signal in the noise." - Steve Rosenbaum Twitter and the Anti-Playstation Effect on War Coverage As I follow the remarkable political transformations ongoing in the Middle East and North Africa through social media, I’m struck by the depth of the difference between news curation and anchoring on Twitter versus Television. In this post, I’d like to argue that Television functions as a distancing technology while social media works in the opposite direction: through transparency of the process of narrative construction, through immediacy of the intermediaries, through removal of censorship over images and stories (television never shows the truly horrific pictures of war), and through person-to-person interactivity, social media news curation creates a sense of visceral and intimate connectivity, in direct contrast to television, which is explicitly constructed to separate the viewer from the events. Although it is the first factor most people think of, I believe that the distancing effect of TV isn’t just because TV is broadcast and social media is interactive.

Ten Steps to Content Curation Content Curation is rapidly becoming one of the buzzwords du jour, as we all drown in a sea of content coming at us from every direction, through multiple devices and on a 24/7/365 always on timeline. What is content curation? My definition may be somewhat abridged from industry pundits – here goes: “organizing and sharing the most relevant content on a finite subject.” Why is content curation important to your brand or business?

Use content curation to keep your team on the same page — Online Collaboration As Georgina discussed, web content curation is nothing new, although if you go by the current frenzy surrounding the concept you’d think it was. Many sites, like BoingBoing and Arts & Letters Daily, for example, have been lovingly hand-picking content and serving it to audiences with specific interests or tastes for years. What is new, however, is that there are a growing number of tools that allow you to do your own curation, in your own image, for your own purposes. How can curation help keep your remote team on the same page? What exactly is curation? In a nutshell, curation is selecting content from the web, based on specific criteria and presenting it to an internal or external audience, or both.

Maria Popova: In a new world of informational abundance, content curation is a new kind of authorship Editor’s Note: Maria Popova is the editor of Brain Pickings, a curation of “cross-disciplinary interestingness” that scours the world of the web and beyond for share-worthy tidbits. Here, she considers how new approaches to curation are changing the way we consume and share information. Last week, Megan Garber wrote an excellent piece on whether Twitter is speech or text. Content curation An interesting aspect of the culture of sharing on social networks is that of content curation. This is the act of pointing your followers to content from other people. Anyone who sometimes uses Twitter to send people to an interesting blog post or news article or video that they did not create is curating content. A retweet is a form of content curation too.

9 content curation tools that better organise the web Content curation is a huge deal on the web today. As content on the web grows exponentially, our ability to make sense of it is inversely proportional. In other words, we are fast sinking under the sheer amount of content pouring onto the web every day. The social web hasn’t made life any easier on content production either – in fact its lowered the barrier to entry. According to Facebook, 30 billion pieces of content (web links, news blogs etc) are shared each month on the social network, with no sign of slowing.