Dieter Rams: ten principles for good design
Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design? As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. (Sometimes they are referred as the ‘Ten commandments’.) Here they are. Good design is innovative The possibilities for innovation are not, by any means, exhausted. Good design makes a product useful A product is bought to be used. Good design is aesthetic The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. Good design makes a product understandable It clarifies the product’s structure. Good design is unobtrusive Products fulfilling a purpose are like tools.