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Faites la peau à 20 mythes des médias sociaux - Le Blog Kinoa

Faites la peau à 20 mythes des médias sociaux - Le Blog Kinoa
Les médias sociaux sont maintenant assez matures pour avoir leurs propres mythes. Des mythes auxquels certains marketeurs se sont accrochés parce que, avouons-le, c’est un peu difficile d’être à jour sur ce qu’il se passe sur les médias sociaux. Alors, on a pris notre loupe, on a enfilé notre imper et on a retrouvé la trace des plus grands mythes… et on va donc leur faire la peau un par un. Explications. 1) De toute façon, mes clients ne sont pas sur les médias sociaux… Facebook a 1 milliard d’utilisateurs actifs selon Yahoo! Sans parler de Pinterest, Linkedin, YouTube, Viadeo, Digikaa… Je poursuis l’énumération ? 2) Les médias sociaux c’est tellement génial que, du coup, j’ouvre des comptes partout ! Ce n’est pas parce que je connais plein de réseaux sociaux, que je devrais créer un profil sur chacun d’entre eux ! Activez-les et donnez-leur une chance. Pour résumer, si un réseau social ne vous donne pas satisfaction, dites-lui au revoir ! 3) Google+ ça ne sert à rien Related:  Strategy and Management

26 Tips for Managing a Social Media Community Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence. #1: Answer Questions With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. Companies must also be willing to answer questions. A recent survey organized by InSites Consulting found that eight out of ten American companies answer client questions and complaints via social media. What about your business? #2: Bring People to Your Website Through Social Media Sometimes with all the talk about social media, businesses may briefly forget one of their original goals for initiating a social strategy—namely, bringing customers and prospects to your company website. #25: You vs.

Faire disparaître ses profils sociaux des moteurs de recherche Chercher son nom sur Google peut parfois être inquiétant : certains résultats ne permettent pas d’améliorer son identité numérique. On pense aux profils sur les médias sociaux, qui peuvent parfois nuire à votre e-réputation. Bien-sûr, l’indexation de ces profils peut aussi devenir un avantage. S’ils attestent de vos compétences et de votre sérieux, cela peut influencer un recruteur. Désindexer son compte Facebook Facebook est sans doute le réseau social qu’on aime le moins voir dans les résultats de recherche Google. Twitter : désindexer ses tweets et son profil Sur Twitter, les choses sont un peu différentes. Google+ : faire disparaître son profil des résultats Comme la plupart des réseaux sociaux, Google+ propose un outil pour ne pas apparaître dans les résultats de recherche. Viadeo : une désindexation possible, mais est-ce souhaitable ? Souhaiter désindexer ses profils sur les réseaux sociaux professionnels est moins courant que sur Facebook ou Google Plus.

Community management : comment bien gérer sa communauté ? - Le Blog Kinoa C’est avec l’apparition du web2.0 qu’est apparu un nouveau métier : celui de community manager. Un community manager est une personne chargée de développer la présence des marques sur Internet et notamment sur les réseaux sociaux. Faire grossir sa communauté, c’est sortir du cercle des inconditionnels de la marque. C’est s’élargir à une audience qui paradoxalement sera moins « fan » et s’exposer à un public plus critique. Voici les règles d’or pour bien bâtir et gérer sa communauté. Comment construire un lien avec le lecteur ? Répondre aux commentaires Il est important de répondre à tout le monde. Valoriser sa communauté : La meilleure des solutions est de mettre en avant les commentaires représentatifs ou constructifs. Une reconnaissance sociale est (très) souvent rechercher par l’internaute. Solliciter de l’interaction : Le community manager doit proposer un partage : que ce soit des questions, un jeu, sondage, etc… Attention, il ne faut pas trop en demander ni être trop intrusif.

14 Social Media Tools Used by Marketing Pros Are you looking for social media tools to get more out of your marketing? Are you wondering what tools marketing pros are using successfully? We asked fourteen well-known marketers to share the latest social media tools they’ve been using. Discover how you can use these tools to help you to get more out of your social media marketing. #1: Mention Todd Wheatland Mention was developed as a user-friendly replacement for Google Alerts. As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool. There are many clever things behind the way Mention is set up. Mention provides clean and simple functionality. Apart from doing a fantastic job of identifying online mentions, some of my favorite features are: You can see how many online mentions you have in the left-hand column. Todd Wheatland, head of thought leadership at Kelly Services. #2: Addvocate Jay Baer #3: Swayy Jamie Turner 1.

5 Community Types Brands Must Choose From by David Spinks on Apr 25, 2012 Originally published on The Community Manager “We need a community! Go o’ mystical community manager, and build us a thriving community!” Shut up you. Blindly saying “We need a community!” You have many different kinds of users. Each of these types of people will have a unique reason for wanting to engage with your company, or be a part of a community. On top of that, depending on what stage your company is in, some programs may make sense to build now, while others won’t make sense until later on, after your product has developed and you’ve built up your market. The two important stages to consider are essentially before you’ve found your product-market fit and begun to scale, and after. Here are some different programs that a community manager can put together to build community with the different kinds of people that you may want to reach, when you’re first getting started, and when you’re ready to scale. 5 Commonly Used Community Programs 1. Stage: Before 2.

Guide des bonnes pratiques des médias sociaux La Chambre de Commerce et d’Industrie de La Rochelle a publié en décembre 2011 le Guide des bonnes pratiques des médias sociaux (hébergements touristiques) qui peut être consulté en ligne à cette adresse et dont l’on peut générer un fichier pdf via cette même URL. Le Guide des bonnes pratiques des médias sociaux se présente sous la forme d’un mini-livre de 45 pages avec une approche méthodologique et pas à pas. La CCI de La Rochelle explique en préambule que les médias sociaux/réseaux sociaux jouent une place importante aujourd’hui dans le dispositif de communication et de marketing d’une entreprise, institution, association ou organisations avec des opportunités à saisir. De même, une attention est portée avec ce dossier sur le phénomène de la réputation en ligne (e-réputation). Sommaire du Guide des bonnes pratiques des médias sociaux : Je découvre Les médias sociauxLa veilleLes cibles Je réfléchis Ma stratégie : mon schémaMa stratégie : mes questions J’agis Lexique Licence :

12 basic PR mistakes to avoid PR is a fantastic way to build awareness for you and your brand and connect with your customer base. Unfortunately, many people botch up this free and incredibly valuable avenue of business development. The media are a well-educated bunch with good memories. If you don’t want to rub them the wrong way, avoid these 12 common mistakes. 1. It’s important that you pitch the right news story to the right outlet. You’ve got to research news outlets and make sure that your story is in line with the character of their content and needs of their audience. 2. Within a media outlet, there are a variety of reporters, hosts, producers, editors, writers, and managers. Don’t pitch a finance topic to a fashion editor, unless it’s about “how to avoid department store credit card debt” or something else relevant to that person’s specific beat. 3. Make it easy for them (and improve your chances) by giving them an angle for the piece. 4. People in the media are driven by deadlines. 5. 6. 7. 8. 9. 10. 11. 12.

How to Manufacture Desire: An Intro to the Desire Engine Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? We’re on the precipice of anew era of the web. First-to-Mind Wins A company that forms strong user habits enjoys several benefits to its bottom line. Manufacturing Desire But how do companies create a connection with the internal cues needed to form habits? I wrote Hooked: How to Build Habit-Forming Products to help others understand what is at the heart of habit-forming technology. Trigger The trigger is the actuator of a behavior—the spark plug in the Hook Model. Action After the trigger comes the intended action. Variable Reward

4 Steps for Successful Social Media Training This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Traditionally when companies design a policy or guideline, they also try to create a mechanism for employees to learn about whatever the policy relates to. And most of the time, companies call it training — it's the transfer of knowledge about a specific topic. Social media has been around long enough for most companies to realize it's not a fad. And now that the National Labor Relations Board (NLRB) is starting to issue guidelines about employee use of social media, more and more companies are recognizing the importance of creating guidelines around the use of social media at work. We talk about the need to conduct social media training. Even if your business isn't using social media, having guidelines and training could make a lot of sense. 1. 2. Bozarth agrees that concepts are more important than tools. 3. 4.

4 Steps to a Social Media Strategy 4 Steps to a Social Media Strategy #infographic Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy. Social media strategy is the deployment and development of modern strategic plans for social media. To help you plan a social media strategy, BigThunk Internet Marketing and Number 8 Communications jointly created the following infographic: Vergelijkbare berichten: My name is Berrie Pelser, since 1999 co-owner of Ber|Art Visual Design V.O.F.

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